{"id":8108,"date":"2021-07-05T05:36:36","date_gmt":"2021-07-04T21:36:36","guid":{"rendered":"https:\/\/www.gogoshark.com\/blog\/design\/web-design\/5wh-%e7%94%a2%e5%93%81%e5%88%86%e6%9e%90-%e9%80%b2%e6%93%8a%e5%a4%a7%e5%bb%a0%e8%a8%ad%e8%a8%88%e6%96%b9%e6%b3%95%e8%ab%96\/"},"modified":"2021-07-05T05:36:36","modified_gmt":"2021-07-04T21:36:36","slug":"5wh-%e7%94%a2%e5%93%81%e5%88%86%e6%9e%90-%e9%80%b2%e6%93%8a%e5%a4%a7%e5%bb%a0%e8%a8%ad%e8%a8%88%e6%96%b9%e6%b3%95%e8%ab%96","status":"publish","type":"post","link":"https:\/\/www.gogoshark.com\/blog\/design\/web-design\/5wh-%e7%94%a2%e5%93%81%e5%88%86%e6%9e%90-%e9%80%b2%e6%93%8a%e5%a4%a7%e5%bb%a0%e8%a8%ad%e8%a8%88%e6%96%b9%e6%b3%95%e8%ab%96\/","title":{"rendered":"5WH \u7522\u54c1\u5206\u6790- \u9032\u64ca\u5927\u5ee0\u8a2d\u8a08\u65b9\u6cd5\u8ad6"},"content":{"rendered":"<div class=\"article-content-wraper\">\n<p><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/0110375fc9c54111013ee04dbd4fb6.png\" title=\"0110375fc9c54111013ee04dbd4fb6\"><\/p>\n<p><strong>5WH \/ 5W1H \/\u516d\u4f55\u6cd5<\/strong>\u662f\u4e00\u500b\u5e6b\u52a9\u6211\u5011\u5b8c\u6210\u4efb\u52d9\u7684\u5206\u6790\u5de5\u5177\uff0c\u7531\u7f8e\u570b\u653f\u6cbb\u5b78\u5bb6\u62c9\u65af\u7dad\u723e\u65bc1932\u5e74\u63d0\u51fa\uff0c\u4e26\u7d93\u904e\u4e0d\u65b7\u7684\u512a\u5316\u548c\u66f4\u65b0\u3002\u5ee3\u6cdb\u61c9\u7528\u5728\u4f01\u696d\u7ba1\u7406\u3001\u5b78\u8853\u7814\u7a76\u3001\u751f\u7522\u7ba1\u63a7\u3001\u65e5\u5e38\u751f\u6d3b\u4e2d\u3002<\/p>\n<p><\/p>\n<p>\u5225\u770b\u9019\u7a2e\u5c08\u696d\u7e2e\u5beb\u540d\u8a5e\u633a\u9ad8\u5927\u4e0a\u633a\u552c\u4eba\u7684\uff0c\u5be6\u969b\u4e0a\u5b83\u5011\u7684\u539f\u7406\u7279\u5225\u7c21\u55ae\uff0c\u6211\u5011\u91cd\u9ede\u95dc\u6ce8\u7684\u5c31\u662f5W1H \u7684\u57fa\u672c\u61c9\u7528\u6982\u5ff5\u3002<\/p>\n<p><\/p>\n<p>5W1H \u4e2d\u662f\u4e0b\u9762\u540d\u8a5e\u7684\u7e2e\u5beb\u7e3d\u7a31\uff1a<\/p>\n<p><\/p>\n<p>1. <strong>WHAT<\/strong> \uff1a\u8981\u505a\u7684\u7522\u54c1\u3001\u9700\u6c42\u662f\u4ec0\u9ebc<\/p>\n<p>2. <strong>WHY<\/strong> \uff1a\u70ba\u4ec0\u9ebc\u8981\u505a\u9019\u500b\uff0c\u539f\u56e0\u662f\u4ec0\u9ebc<\/p>\n<p>3. <strong>WHO<\/strong> \uff1a\u8a2d\u8a08\u7d66\u8ab0\u7528\u7684\uff0c\u5c0d\u50cf\u662f\u8ab0<\/p>\n<p>4. <strong>WHERE<\/strong> \uff1a\u7522\u54c1\u4f7f\u7528\u7684\u5834\u666f\u3001\u74b0\u5883\u662f\u4ec0\u9ebc<\/p>\n<p>5. <strong>WHEN<\/strong> \uff1a\u4ec0\u9ebc\u6642\u5019\u958b\u59cb\u505a\uff0c\u6642\u9593\u7bc0\u9ede\u5462<\/p>\n<p>6. <strong>HOW<\/strong> \uff1a\u8981\u5982\u4f55\u5b8c\u6210\u76f8\u61c9\u7684\u5de5\u4f5c\u5167\u5bb9<\/p>\n<p><\/p>\n<p>\u5b83\u7684\u4e2d\u6587\u7ffb\u8b6f\u53eb\u516d\u4f55\u5206\u6790\u6cd5\u3002\u5728\u9019\u500b\u57fa\u790e\u4e0a\u589e\u52a0\u4e86How Much \u7684\u53eb\u4e03\u554f\u5206\u6790\u6cd5\uff085W2H\uff09\uff0c\u589e\u52a0\u4e86How Much\u3001How Feel \u7684\uff0c\u53eb\u516b\u4f55\u5206\u6790\u6cd5\uff085W3H\uff09\uff0c\u5947\u602a\u53c8\u6c92\u6709\u7528\u7684\u77e5\u8b58\u53c8\u589e\u52a0\u4e86\u2026\u2026<\/p>\n<p><\/p>\n<p>\u4e0d\u96e3\u770b\u51fa\uff0c5W1H \u6a21\u578b\uff0c\u5c31\u662f\u63d0\u51fa5 \u500b\u554f\u984c\uff0c\u901a\u904e\u6536\u96c6\u3001\u5b9a\u7fa9\u90195 \u500b\u554f\u984c\uff0c\u627e\u51fa\u89e3\u6c7a\u65b9\u6848\u7684\u505a\u4e8b\u65b9\u6cd5\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/0189e55fc9c58311013fdcc72f822a.png\" title=\"0189e55fc9c58311013fdcc72f822a\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/img.zcool.cn\/community\/0152d25fc9c5a511013fdcc7993150.png\" title=\"\" alt=\"\"><\/p>\n<p>5W1H \u53ea\u662f\u4e00\u7a2e\u505a\u4e8b\u7684\u65b9\u6cd5\uff0c\u5b83\u6307\u5c0e\u6211\u5011\u898f\u5283\u5de5\u4f5c\u7684\u9806\u5e8f\u548c\u6b65\u9a5f\uff0c\u5e6b\u52a9\u6211\u5011\u66f4\u6e05\u6670\u6709\u5e8f\u7684\u5206\u6790\u7522\u54c1\u3001\u898f\u5283\u5de5\u4f5c\u3002<\/p>\n<p>\u9664\u4e86\u7522\u54c1\u7d93\u7406\u7684\u65e5\u5e38\u5de5\u4f5c\u4e2d\u61c9\u7528\uff0cUX \u8a2d\u8a08\u5e2b\u5728\u9805\u76ee\u958b\u59cb\u524d\u7684\u5206\u6790\u4e5f\u540c\u6a23\u53ef\u4ee5\u901a\u904e\u9019\u500b\u5de5\u5177\uff0c\u4f86\u4e86\u89e3\u9700\u6c42\u3001\u5236\u5b9a\u5de5\u4f5c\u8a08\u5283\u3002<\/p>\n<p><\/p>\n<p>\u4e0b\u9762\u6211\u5011\u505a\u500b\u7c21\u55ae\u7684\u8b1b\u89e3\uff0c\u5728UX \u9805\u76ee\u6d41\u7a0b\u4e2d\uff0c5W1H \u61c9\u8a72\u5982\u4f55\u843d\u5730\u61c9\u7528\u3002<\/p>\n<p><\/p>\n<h2 id=\"%e7%ac%ac1-%e6%ad%a5-what%ef%bc%9f%e9%9c%80%e6%b1%82%e6%98%af%e4%bb%80%e9%ba%bc\">\u7b2c1 \u6b65- WHAT\uff1f\u9700\u6c42\u662f\u4ec0\u9ebc<\/h2>\n<p><\/p>\n<p>\u5728\u9019\u6b21\u9805\u76ee\u904e\u7a0b\u4e2d\uff0c\u4e3b\u8981\u7684\u9700\u6c42\u6709\u54ea\u4e9b\uff0c\u76ee\u6a19\u662f\u4ec0\u9ebc\uff0c\u662f\u6211\u5011\u9996\u8981\u660e\u78ba\u7684\u5167\u5bb9\u3002<\/p>\n<p><\/p>\n<p>\u5728\u524d\u9762\u8a8d\u8b58\u7522\u54c1\u9700\u6c42\u7684\u5206\u6790\u4e2d\uff0c\u6211\u5011\u5f15\u7528\u904e\u7db2\u4e0a\u7684\u4e00\u500b\u9700\u6c42\u6848\u4f8b\uff1a<\/p>\n<p><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/01a1d95fc9c5e211013fdcc7f5779a.png\" title=\"01a1d95fc9c5e211013fdcc7f5779a\"><\/p>\n<p><\/p>\n<p>\u9019\u88e1\u9eb5\u5305\u542b\u7684\u9700\u6c42\u689d\u76ee\uff0c\u4e26\u4e0d\u662f\u6bcf\u689d\u90fd\u548c\u8a2d\u8a08\u6709\u95dc\uff0c\u6709\u4e00\u4e9b\u9700\u6c42\u5167\u5bb9\u5b8c\u5168\u662f\u7531\u524d\u5f8c\u7aef\u958b\u767c\u4f86\u5b8c\u6210\u4e0d\u9700\u8981\u8a2d\u8a08\u5e2b\u53c3\u8207\u3002<\/p>\n<p><\/p>\n<p>WHAT \u6b65\u9a5f\u6240\u505a\u7684\uff0c\u5c31\u662f\u5c0d\u6bcf\u6b21\u9805\u76ee\u7684PRD \u548c\u9700\u6c42\u9032\u884c\u7be9\u9078\uff0c\u5b9a\u7fa9\u51fa\u548c\u6211\u5011\u6709\u95dc\u7684\u5177\u9ad4\u9700\u6c42\u548c\u689d\u76ee\u3002<\/p>\n<p><\/p>\n<p>\u4e86\u89e3\u6211\u5011\u8981\u8a2d\u8a08\u4ec0\u9ebc\u6771\u897f\uff0c\u96d6\u7136\u5df2\u7d93\u53ef\u4ee5\u958b\u59cb\u63a8\u9032\u8a2d\u8a08\u4e86\uff0c\u4f46\u90a3\u5c31\u986f\u5f97\u592a\u696d\u9918\u4e86\u3002<\/p>\n<p><\/p>\n<p>\u5c0d\u65bc\u9032\u968e\u7684\u8a2d\u8a08\u5e2b\u4f86\u8aaa\uff0c\u505a\u51fa\u597d\u8a2d\u8a08\uff0c\u662f\u4e00\u5b9a\u9700\u8981\u638c\u63e1\u66f4\u591a\u7684\u4fe1\u606f\u4f86\u505a\u5224\u65b7\u7684\uff0cWHAT \u7b2c\u4e00\u6b65\u662f\u5e6b\u6211\u5011\u6a19\u51fa\u9776\u5fc3\uff0c\u7136\u5f8c\u5f8c\u9762\u76844 \u500bW\uff0c\u5e6b\u52a9\u6211\u5011\u9032\u4e00\u78ba\u5b9a\u98a8\u5411\u3001\u8ddd\u96e2\u3001\u5927\u5c0f\u7b49\u5176\u5b83\u56e0\u7d20\u3002<\/p>\n<h2 id=\"%e7%ac%ac2-%e6%ad%a5-why%ef%bc%9f%e7%82%ba%e4%bb%80%e9%ba%bc%e8%a6%81%e5%81%9a%e9%80%99%e4%ba%9b%e9%9c%80%e6%b1%82\">\u7b2c2 \u6b65- WHY\uff1f\u70ba\u4ec0\u9ebc\u8981\u505a\u9019\u4e9b\u9700\u6c42<\/h2>\n<p><\/p>\n<p>\u6bcf\u4e00\u500b\u9805\u76ee\u9700\u6c42\u7684\u88fd\u5b9a\uff0c\u90fd\u6703\u6709\u5b83\u7522\u751f\u7684\u539f\u56e0\uff0c\u6211\u5011\u8981\u53bb\u8ffd\u672c\u6eaf\u6e90\uff0c\u4e86\u89e3\u5b83\u662f\u600e\u9ebc\u88ab\u5236\u5b9a\u51fa\u4f86\u7684\uff0c\u8981\u5be6\u73fe\u4ec0\u9ebc\u76ee\u7684\u3002<\/p>\n<p><\/p>\n<p>\u9019\u500b\u554f\u984c\u7684\u89e3\u6c7a\u662f\u975e\u5e38\u591a\u65b9\u9762\u7684\uff0c\u5982\u679c\u662f\u7522\u54c1\u5718\u968a\u5728\u88fd\u5b9a\u9700\u6c42\u7684\u904e\u7a0b\u4e2dUX \u8a2d\u8a08\u5e2b\u5c31\u9ad8\u5ea6\u53c3\u8207\uff0c\u90a3\u9ebc\u76f8\u4fe1\u4f60\u81ea\u5df1\u5df2\u7d93\u53ef\u4ee5\u5206\u5225\u56de\u7b54\u5f97\u51fa\u4f86\u3002<\/p>\n<p><\/p>\n<p>\u8981\u662f\u9019\u4e9b\u9700\u6c42\u7684\u88fd\u5b9a\u8a2d\u8a08\u5e2b\u6c92\u6709\u53c3\u8207\uff0c\u90a3\u9ebc\u8a2d\u8a08\u5e2b\u662f\u9700\u8981\u901a\u904e\u7522\u54c1\u9700\u6c42\u8a55\u5be9\u904e\u7a0b\uff0c\u6216\u662f\u55ae\u7368\u627e\u7522\u54c1\u7d93\u7406\u3001\u8001\u95c6\u6838\u5c0d\uff0c\u4f86\u641e\u6e05\u695a\u4e0d\u540c\u9700\u6c42\u5236\u5b9a\u7684\u7406\u7531\u3002<\/p>\n<p><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/img.zcool.cn\/community\/01c20e5fc9c62c11013fdcc755d606.png\" title=\"\" alt=\"\"><\/p>\n<p><\/p>\n<p>\u53ef\u80fd\u6709\u901a\u904e\u6578\u64da\u5206\u6790\u505a\u51fa\u7684\u5224\u65b7\u3001\u4e5f\u6709\u7528\u6236\u7684\u5efa\u8b70\u53cd\u994b\u3001\u7522\u54c1\u7684\u6230\u7565\u8f49\u578b\u3001\u6295\u8cc7\u4eba\u7684\u7279\u6b8a\u8981\u6c42\u3001\u91dd\u5c0d\u7af6\u54c1\u7684\u9632\u79a6\u529f\u80fd\u2026\u2026<\/p>\n<p><\/p>\n<p>\u4e86\u89e3\u7684\u8d8a\u591a\uff0c\u5c0d\u65bc\u4f60\u7406\u89e3\u7522\u54c1\u548c\u53c3\u8207\u9805\u76ee\u800c\u8a00\uff0c\u5c31\u8d8a\u6709\u5229\u3002<\/p>\n<p><\/p>\n<h2 id=\"%e7%ac%ac3-%e6%ad%a5-who%ef%bc%9f%e7%b5%a6%e8%aa%b0%e7%94%a8%e7%9a%84\">\u7b2c3 \u6b65- WHO\uff1f\u7d66\u8ab0\u7528\u7684<\/h2>\n<p><\/p>\n<p>\u9019\u4e00\u6b65\u5176\u5be6\u5c31\u662f\u660e\u78ba\u9700\u6c42\u5c0d\u61c9\u7684\u76ee\u6a19\u7528\u6236\u7fa4\u9ad4\u3002<\/p>\n<p><\/p>\n<p>\u591a\u6578\u540c\u5b78\u61c9\u8a72\u90fd\u6e05\u695a\uff0c\u6bcf\u500b\u7522\u54c1\u90fd\u6709\u81ea\u5df1\u7684\u76ee\u6a19\u7fa4\u9ad4\uff0c\u7528\u6236\u756b\u50cf\u3002\u4f46\u5728\u5718\u968a\u5167\u90e8\uff0c\u5c24\u5176\u662f\u505a\u9700\u6c42\u7684\u6642\u5019\uff0c\u5149\u9760\u7c60\u7d71\u7684\u756b\u50cf\u662f\u9060\u9060\u4e0d\u5920\u7684\u3002<\/p>\n<p><\/p>\n<p>\u4efb\u4f55\u7522\u54c1\u96a8\u8457\u7528\u6236\u6578\u958b\u59cb\u589e\u9577\u3001\u5167\u5bb9\u589e\u591a\u4ee5\u5f8c\uff0c\u7528\u6236\u7684\u985e\u578b\u5c31\u9700\u8981\u9032\u4e00\u6b65\u88ab\u7d30\u5206\u3002\u6bd4\u5982\u4ed8\u8cbb\u7528\u6236\u3001\u767d\u5ad6\u7528\u6236\uff0c\u57fa\u790e\u7528\u6236\u3001\u8cc7\u6df1\u7528\u6236\uff0c\u4e2d\u5e74\u7528\u6236\u3001\u4f4e\u9f61\u7528\u6236\u7b49\u7b49\u3002<\/p>\n<p><\/p>\n<p>\u696d\u52d9\u3001\u529f\u80fd\u7684\u88fd\u5b9a\uff0c\u5fc5\u7136\u6703\u7522\u751f\u5c0d\u4e0d\u540c\u985e\u578b\u7528\u6236\u7684\u5f71\u97ff\uff0c\u6216\u8005\u5c31\u662f\u5c08\u9580\u91dd\u5c0d\u4ed6\u5011\u5236\u5b9a\u7684\u3002\u5728\u9019\u4e00\u6b65\u6211\u5011\u8981\u505a\u7684\uff0c\u5c31\u662f\u4e86\u89e3\u9700\u6c42\u91dd\u5c0d\u54ea\u4e9b\u7528\u6236\uff0c\u4ee5\u53ca\u4ed6\u5011\u7684\u7279\u5fb5\u3001\u75db\u9ede\u548c\u9700\u6c42\u3002<\/p>\n<p><\/p>\n<p>\u5982\u679c\u5c0d\u76ee\u6a19\u7528\u6236\u7684\u7406\u89e3\u975e\u5e38\u7684\u6a21\u7cca\uff0c\u662f\u9700\u8981\u6211\u5011\u61c9\u7528\u4e00\u4e9b\u7528\u6236\u7814\u7a76\u7684\u65b9\u6cd5\u4f86\u9032\u4e00\u6b65\u505a\u5206\u6790\uff0c\u5305\u62ec\u4e0d\u9650\u65bc\uff1a<strong><br \/><\/strong><\/p>\n<h3 id=\"\"><\/h3>\n<h3 id=\"1-%e7%94%a8%e6%88%b6%e7%95%ab%e5%83%8f\">1. \u7528\u6236\u756b\u50cf<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/01f5505fc9c69811013fdcc75523d7.png\" title=\"01f5505fc9c69811013fdcc75523d7\"><\/p>\n<p><\/p>\n<h3 id=\"2-%e7%94%a8%e6%88%b6%e7%a7%bb%e6%83%85%e5%9c%96\">2.\u7528\u6236\u79fb\u60c5\u5716<br \/><\/h3>\n<h3 id=\"-2\"><img decoding=\"async\" src=\"https:\/\/img.zcool.cn\/community\/01b1115fc9c6c811013fdcc705ab91.png\" title=\"\" alt=\"\"><\/h3>\n<h3 id=\"-3\"><\/h3>\n<h3 id=\"3-%e7%94%a8%e6%88%b6%e8%a8%aa%e8%ab%87\">3.\u7528\u6236\u8a2a\u8ac7<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/011bc35fc9c6e411013ee04de18303.png\" title=\"011bc35fc9c6e411013ee04de18303\"><\/p>\n<p><\/p>\n<h3 id=\"4-%e5%95%8f%e5%8d%b7%e8%aa%bf%e6%9f%a5\">4.\u554f\u5377\u8abf\u67e5<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/img.zcool.cn\/community\/01d4965fc9c71911013fdcc7d2d330.png\" title=\"\" alt=\"\"><\/p>\n<p><\/p>\n<h3 id=\"5-%e6%95%b8%e6%93%9a%e7%b5%b1%e8%a8%88\">5.\u6578\u64da\u7d71\u8a08<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/0190135fc9c73611013fdcc7d114a1.png\" title=\"0190135fc9c73611013fdcc7d114a1\"><\/p>\n<p><\/p>\n<p>\u53ea\u8981\u4e86\u89e3\u7528\u6236\uff0c\u6211\u5011\u624d\u80fd\u505a\u51fa\u201c\u7b26\u5408\u696d\u52d9\u9700\u6c42\u548c\u7528\u6236\u9ad4\u9a57\u201d \u7684\u512a\u79c0\u8a2d\u8a08\u3002<\/p>\n<h2 id=\"%e7%ac%ac4-%e6%ad%a5-where%ef%bc%9f%e6%87%89%e7%94%a8%e7%9a%84%e5%a0%b4%e6%99%af%e6%98%af%e4%bb%80%e9%ba%bc\">\u7b2c4 \u6b65- WHERE\uff1f\u61c9\u7528\u7684\u5834\u666f\u662f\u4ec0\u9ebc<\/h2>\n<p><\/p>\n<p>\u61c9\u7528\u7684\u5834\u666f\uff0c\u5373\u9700\u6c42\u5be6\u73fe\u5f8c\u88ab\u61c9\u7528\u5728\u4ec0\u9ebc\u5834\u666f\uff0c\u89e3\u6c7a\u54ea\u4e9b\u554f\u984c\uff0c\u4fbf\u65bc\u6211\u5011\u5236\u5b9a\u5c0d\u61c9\u7684\u4ea4\u4e92\u7b56\u7565\u548c\u6d41\u7a0b\u3002<\/p>\n<p><\/p>\n<p>\u5728\u9019\u500b\u904e\u7a0b\u4e2d\uff0c\u6211\u5011\u53ef\u4ee5\u5206\u5225\u4f7f\u7528\u7528\u6236\u9ad4\u9a57\u5730\u5716\uff0c\u53ef\u7528\u6027\u6e2c\u8a66\u7b49\u65b9\u6cd5\uff0c\u5c0d\u5834\u666f\u3001\u6d41\u7a0b\u7684\u6df1\u5165\u505a\u6df1\u5165\u5206\u6790\uff0c\u70ba\u5177\u9ad4\u4ea4\u4e92\u505a\u6307\u5c0e\u6027\u5efa\u8b70\u3002<\/p>\n<p><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/img.zcool.cn\/community\/01ab185fc9c76711013ee04d0cfb7d.png\" title=\"\" alt=\"\"><\/p>\n<p><\/p>\n<p>\u6bd4\u5982\uff0c\u5728\u6211\u5011\u8fd1\u671f\u505a\u904e\u7684\u65e5\u65e5\u716e\u7684\u6539\u7248\u904e\u7a0b\u4e2d\uff0c\u8981\u5c0d\u83dc\u8b5c\u9801\u9762\u9032\u884c\u91cd\u69cb\u3002\u9664\u4e86\u5b9a\u4f4d\u9019\u500b\u9801\u9762\u7684\u4f4d\u7f6e\u5916\uff0c\u9084\u4e86\u89e3\u7528\u6236\u6703\u5728\u4ec0\u9ebc\u60c5\u6cc1\u4e0b\u4f7f\u7528\uff0c\u5176\u4e2d\u6700\u91cd\u8981\u7684\u5834\u666f\u5c31\u662f\u2014\u2014<strong>\u70f9\u98ea\u904e\u7a0b\u4e2d<\/strong>\u3002<\/p>\n<p><\/p>\n<p>\u7528\u6236\u4e00\u908a\u505a\u98ef\u4e00\u908a\u770b\u83dc\u8b5c\uff0c\u662f\u975e\u5e38\u666e\u904d\u7684\uff0c\u800c\u5728\u5eda\u623f\u624b\u5fd9\u8173\u4e82\u5099\u83dc\u3001\u71b1\u934b\u3001\u8abf\u88fd\u3001\u7ffb\u7092\u7684\u904e\u7a0b\u4e2d\uff0c\u662f\u4e0d\u6703\u4e00\u76f4\u62ff\u8457\u624b\u6a5f\u7684\uff0c\u4e00\u822c\u6253\u958b\u83dc\u8b5c\u5f8c\u653e\u5728\u4e00\u908a\u3002\u9019\u6642\u5019\u7528\u6236\u96d9\u624b\u5f80\u5f80\u90fd\u88ab\u4f54\u64da\uff0c\u4e26\u4e14\u6ce8\u610f\u529b\u4e0d\u6703\u9577\u6642\u9593\u96c6\u4e2d\u5728\u5c4f\u5e55\u4e0a\uff0c\u4e14\u6bcf\u6b21\u770b\u5c4f\u5e55\u7684\u76ee\u7684\u662f\u96c6\u4e2d\u5728\u67d0\u500b\u6b65\u9a5f\u7684\u7d30\u7bc0\u5167\u3002<\/p>\n<p><\/p>\n<p>\u6240\u4ee5\uff0c\u6211\u5011\u5728\u7d66\u51fa\u89e3\u6c7a\u65b9\u6848\u7684\u6642\u5019\u5c31\u662f\u512a\u5316\u6b65\u9a5f\u5448\u73fe\u5f62\u5f0f\uff0c\u5bb9\u6613\u88ab\u5340\u5206\uff0c\u4e26\u4e14\u53ef\u4ee5\u9032\u5165\u6c89\u6d78\u6a21\u5f0f\uff0c\u6bcf\u6b21\u4f7f\u7528\u624b\u80cc\u6ed1\u52d5\u5c31\u53ef\u4ee5\u5feb\u901f\u9032\u5165\u4e0b\u4e00\u500b\u6b65\u9a5f\u4e2d\uff0c\u6e1b\u5c11\u7528\u6236\u4f7f\u7528\u7684\u963b\u529b\u3002<\/p>\n<p><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/01500c5fc9c78011013fdcc7bd9a15.png\" title=\"01500c5fc9c78011013fdcc7bd9a15\"><\/p>\n<h2 id=\"%e7%ac%ac5-%e6%ad%a5-when%ef%bc%9f%e4%bb%80%e9%ba%bc%e6%99%82%e5%80%99%e9%96%8b%e5%a7%8b%e5%92%8c%e5%ae%8c%e6%88%90\">\u7b2c5 \u6b65- WHEN\uff1f\u4ec0\u9ebc\u6642\u5019\u958b\u59cb\u548c\u5b8c\u6210<\/h2>\n<p><\/p>\n<p>\u9019\u4e00\u6b65\u5373\u6211\u5011\u5c0d\u5b8c\u6210\u9805\u76ee\u7684\u6642\u9593\u5b89\u6392\uff0c\u5236\u5b9a\u5c0d\u61c9\u7684\u6392\u671f\u3002<\/p>\n<p><\/p>\n<p>\u6bcf\u4e00\u6b21\u8fed\u4ee3\u66f4\u65b0\uff0c\u4e0d\u662f\u7522\u54c1\u767c\u51fa\u4e00\u5806\u7684\u9700\u6c42\u548c\u4e00\u4efd\u539a\u539a\u7684PRD\uff0c\u7136\u5f8c\u5b9a\u500b\u6642\u9593\u5230\u622a\u6b62\u65e5\u671f\u4ea4\u7a3f\uff0c\u800c\u662f\u6839\u64da\u654f\u6377\u7684\u539f\u5247\u6703\u62c6\u5206\u6210\u591a\u500b\u7bc0\u9ede\u3002\u6bcf\u500b\u7bc0\u9ede\u5b8c\u6210\u5176\u4e2d\u4e00\u90e8\u5206\u5167\u5bb9\uff0c\u7136\u5f8c\u5167\u90e8\u9032\u884c\u8a55\u5be9\u3001\u4fee\u6539\u3001\u958b\u767c\u3002<\/p>\n<p><\/p>\n<p>\u6bcf\u500b\u7bc0\u9ede\u5305\u542b\u7684\u9700\u6c42\u689d\u76ee\u6709\u54ea\u4e9b\u9700\u8981\u5718\u968a\u5167\u90e8\u5354\u5546\uff0c\u4f46\u662f\u6642\u9593\u7684\u6392\u5e8f\u80af\u5b9a\u662f\u8d8a\u91cd\u8981\u8d8a\u7dca\u6025\u7684\u9700\u6c42\u8d8a\u9760\u524d\uff0c\u4f54\u7528\u7684\u6642\u9593\u8d8a\u591a\u3002<\/p>\n<p><\/p>\n<p>\u8b58\u5225\u9700\u6c42\u512a\u5148\u7d1a\u7684\u65b9\u6cd5\u4e00\u65b9\u9762\u53ef\u4ee5\u901a\u904e\u4e0a\u4e00\u7bc7\u5206\u4eab\u7684KANO 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title=\"01ea795fc9c7cf11013ee04d68cc4c\"><\/p>\n<p><\/p>\n<p>\u5c0d\u65bc\u5927\u5ee0\u4f86\u8aaa\uff0c\u7522\u54c1\u5718\u968a\u6210\u54e1\u5c0d\u696d\u52d9\u7684\u6392\u671f\u662f\u81f3\u95dc\u91cd\u8981\u7684\uff0c\u4e0d\u6b62\u5f71\u97ff\u5718\u968a\u6548\u7387\u3001 OKR \u57f7\u884c\uff0c\u9084\u95dc\u4e4eKPI \u7e3e\u6548\u8003\u6838\u3002<\/p>\n<h2 id=\"%e7%ac%ac6-%e6%ad%a5-how%ef%bc%9f%e6%87%89%e8%a9%b2%e6%80%8e%e9%ba%bc%e5%81%9a\">\u7b2c6 \u6b65- HOW\uff1f\u61c9\u8a72\u600e\u9ebc\u505a<\/h2>\n<p><\/p>\n<p>\u7d93\u904e\u524d\u9762\u9019\u9ebc\u7684\u554f\u984c\uff0c\u5230\u6700\u5f8c\u4e00\u6b65\uff0c\u5c31\u662f\u8a72\u601d\u8003\u600e\u9ebc\u52d5\u624b\u5b8c\u6210\u8a2d\u8a08\u4e86\u3002<\/p>\n<p><\/p>\n<p>\u6839\u64da\u4e86\u89e3\u7684\u9700\u6c42\u9ede\u3001\u76ee\u6a19\u3001\u7528\u6236\u3001\u5834\u666f\u3001\u6392\u671f\uff0c\u6211\u5011\u53ef\u4ee5\u958b\u59cb\u88fd\u5b9a\u66f4\u5177\u9ad4\u7684\u8a2d\u8a08\u65b9\u6848\u4e86\u3002\u901a\u904e\u985e\u4f3c\u53c3\u8003\u3001\u539f\u578b\u3001\u98db\u6a5f\u7a3f\u7b49\u5167\u5bb9\uff0c\u5c07\u6211\u5011\u601d\u8003\u7684\u7d50\u679c\u8f49\u5316\u6210\u201c\u5be6\u7269\u201d \u9032\u884c\u8f38\u51fa\u548c\u8a55\u5be9\u3002<\/p>\n<p><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/img.zcool.cn\/community\/016df65fc9c7f611013ee04d2f3460.png\" title=\"\" alt=\"\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/0199b15fc9c80611013ee04d3fa930.png\" title=\"0199b15fc9c80611013ee04d3fa930\"><\/p>\n<p><\/p>\n<p>\u8981\u8b39\u8a18\uff0c\u7d93\u904e\u4e00\u7cfb\u5217\u8abf\u7814\u3001\u5206\u6790\uff0c\u5f62\u6210\u601d\u8003\u7d50\u679c\u7684\u904e\u7a0b\u662f\u8981\u52d5\u624b\u53bb\u8a2d\u8a08\u505a\u5617\u8a66\u7684\uff0c\u800c\u4e0d\u662f\u7c21\u55ae\u7528\u5e7e\u500b\u95dc\u9375\u5b57\u3001\u77ed\u53e5\u4f86\u6982\u62ec\uff0c\u90a3\u5c31\u6c92\u6709\u4efb\u4f55\u610f\u7fa9\u3002<\/p>\n<p><\/p>\n<p>\u8981\u901a\u904e\u76e1\u53ef\u80fd\u5177\u9ad4\u7684\u539f\u578b\u3001\u8a2d\u8a08\u3001\u5716\u4f8b\uff0c\u4f86\u63cf\u8ff0\u4e0b\u4e00\u6b65\u8a2d\u8a08\u904e\u7a0b\u4e2d\u8981\u5be6\u73fe\u7684\u8a2d\u8a08\u6548\u679c\uff0c\u5373\u6211\u5011\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u9019\u6a23\u624d\u80fd\u5b8c\u6210\u5b8c\u6574\u76845W1H 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noopener\">5WH\u7522\u54c1\u5206\u6790-\u9032\u64ca\u5927\u5ee0\u8a2d\u8a08\u65b9\u6cd5\u8ad6<\/a><\/p>\n<hr>\n<h5 id=\"%e6%95%b8%e4%bd%8d%e8%bd%89%e5%9e%8b%e6%9c%8d%e5%8b%99%e8%ab%ae%e8%a9%a2\">\u6578\u4f4d\u8f49\u578b\u670d\u52d9\u8aee\u8a62<\/h5>\n<ul class=\"post-credit\">\n<li><a href=\"https:\/\/www.gogoshark.com\/\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">\u8d85\u904e500\u4f4d\u5ba2\u6236,\u50f9\u9322\u900f\u660e\u7528\u5fc3\u88fd\u4f5c-\u53f0\u5317\u7db2\u9801\u88fd\u4f5c\u516c\u53f8GogoShark<\/a><\/li>\n<li> <a href=\"https:\/\/tenten.marketing\/why-us\/\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">\u5167\u5bb9\u884c\u92b7\u516c\u53f8\uff5c\u7b56\u7565\u6027\u5167\u5bb9\u884c\u92b7- Tenten.Marketing<\/a><\/li>\n<li> <a href=\"https:\/\/tenten.marketing\/\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">HubSpot CRM\u5ba2\u88fd\u5316\u7684\u5ba2\u6236\u7ba1\u7406\u7cfb\u7d71-\u7528\u66f4\u5c11\u7684\u6642\u9593\u978f\u56fa\u66f4\u591a\u7684\u5ba2\u6236<\/a><\/li>\n<li><a href=\"https:\/\/tenten.co\/zh\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">\u7522\u54c1\u8a2d\u8a08\u8207\u7b56\u7565\u670d\u52d9\/ UI\/ UX\u8aee\u8a62- Tenten.co<\/a><\/li>\n<li> <a title=\"\u57fa\u65bcWordPress\u7684\u7d93\u6fdf\u5be6\u60e0\u4f46\u9ad8\u5ea6\u5c08\u696d\u7684\u96fb\u5546\u3002\u73fe\u4ee3\u7684\u3001\u79fb\u52d5\u88dd\u7f6e\u53cb\u597d\u7684 RWD \u7db2\u7ad9\uff0c\u70ba\u60a8\u7684\u696d\u52d9\u589e\u9577\u800c\u5275\u5efa\" href=\"https:\/\/www.gogoshark.com\/pricing\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">\u9069\u5408\u4e2d\u5c0f\u4f01\u696d\u8207\u65b0\u5275\u7d93\u6fdf\u5be6\u60e0\u7684\u96fb\u5546\u65b9\u6848|\u5feb\u901fWordpress\/ Shopify\/ QDM\u7db2\u8def\u958b\u5e97\u5e73\u53f0<\/a><\/li>\n<li><a title=\"\u6210\u9577\u99ed\u5ba2\u793e\u7fa4\" href=\"https:\/\/hypergrowths.com\/\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">\u6210\u9577\u99ed\u5ba2\u884c\u92b7Growth 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