{"id":7641,"date":"2021-07-05T05:18:54","date_gmt":"2021-07-04T21:18:54","guid":{"rendered":"https:\/\/www.gogoshark.com\/blog\/design\/web-design\/%e6%98%93%e7%94%a8%e5%ba%a6%e5%9c%a8%e4%bc%81%e6%a5%ad%e7%b4%9a%e4%b8%ad%e5%be%8c%e5%8f%b0%e7%94%a2%e5%93%81%e7%9a%84%e6%8e%a2%e7%b4%a2%e5%92%8c%e5%af%a6%e8%b8%90\/"},"modified":"2021-07-05T05:18:54","modified_gmt":"2021-07-04T21:18:54","slug":"%e6%98%93%e7%94%a8%e5%ba%a6%e5%9c%a8%e4%bc%81%e6%a5%ad%e7%b4%9a%e4%b8%ad%e5%be%8c%e5%8f%b0%e7%94%a2%e5%93%81%e7%9a%84%e6%8e%a2%e7%b4%a2%e5%92%8c%e5%af%a6%e8%b8%90","status":"publish","type":"post","link":"https:\/\/www.gogoshark.com\/blog\/design\/web-design\/%e6%98%93%e7%94%a8%e5%ba%a6%e5%9c%a8%e4%bc%81%e6%a5%ad%e7%b4%9a%e4%b8%ad%e5%be%8c%e5%8f%b0%e7%94%a2%e5%93%81%e7%9a%84%e6%8e%a2%e7%b4%a2%e5%92%8c%e5%af%a6%e8%b8%90\/","title":{"rendered":"\u6613\u7528\u5ea6\u5728\u4f01\u696d\u7d1a\u4e2d\u5f8c\u53f0\u7522\u54c1\u7684\u63a2\u7d22\u548c\u5be6\u8e10"},"content":{"rendered":"<div 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id=\"%e4%b8%80%e3%80%81%e4%b8%ad%e5%be%8c%e5%8f%b0%e9%ab%94%e9%a9%97%e5%ba%a6%e9%87%8f%e7%8f%be%e7%8b%80\">\u4e00\u3001\u4e2d\u5f8c\u53f0\u9ad4\u9a57\u5ea6\u91cf\u73fe\u72c0<\/h2>\n<p>\u5728\u516c\u53f8\u5167\u90e8\uff0c\u6280\u8853\u985e\u7522\u54c1\u7a2e\u985e\u7e41\u591a\uff0c\u6709\u5f88\u5927\u4e00\u90e8\u5206\u662f\u958b\u767c\u3001\u904b\u7dad\u4eba\u54e1\u4f7f\u7528\u7684\u4e2d\u5f8c\u53f0\u7522\u54c1\uff0c\u4e14\u4ee5\u5f9e0-1 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class=\" list-paddingleft-2\">\n<li>\n<p>\u9ad4\u9a57\u5ea6\u91cf\u662f\u4e00\u500b\u7e5e\u4e0d\u958b\u7684\u8a71\u984c\u3002\u5929\u8c93\u3001\u963f\u91cc\u96f2\u3001\u83ef\u70ba\u3001\u4eac\u6771\u90fd\u6709\u5617\u8a66\u63d0\u51fa\u89e3\u6c7a\u65b9\u6848\uff0c\u4f46\u6c92\u6709\u7d71\u4e00\u7684\u8861\u91cf\u7dad\u5ea6\u3002<\/p>\n<\/li>\n<li>\n<p>\u8a2d\u8a08\u65b9\u6848\u8207\u7522\u54c1\u7684\u5e02\u5834\u53cd\u994b\uff0c\u9700\u8981\u4e00\u500b\u53ef\u4ee5\u89e3\u91cb\u95dc\u806f\u95dc\u4fc2\u7684\u6293\u624b\uff0c\u9019\u5c0d\u8fed\u4ee3\u65b9\u5411\u7684\u6307\u5f15\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<\/li>\n<li>\n<p>\u7522\u54c1\u5718\u968a\u9010\u6f38\u91cd\u8996\u7528\u6236\u7528\u6236\uff0c\u4f46\u7f3a\u4e4f\u6709\u8aaa\u670d\u529b\u7684\u6307\u6a19\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>\u696d\u754c\u5728\u9ad4\u9a57\u5ea6\u91cf\u4e0a\u7684\u65b9\u6848\uff0c\u5927\u81f4\u5206\u70ba3 \u500b\u6d3e\u5225\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u5ba2\u89c0\u8861\u91cf\u6cd5\uff1a\u901a\u904e\u6578\u64da\u57cb\u9ede\u76e3\u6e2c\u7528\u6236\u884c\u70ba\u6578\u64da\u3002\u4f8b\u5982\u7d93\u5178\u7684PULSE \u6a21\u578b\uff0c\u9084\u6709\u5927\u5bb6\u719f\u6089\u7684\u904b\u71df\u6307\u6a19\uff0c\u6d3b\u8e8d\u7528\u6236\u6578\u3001\u7559\u5b58\u7387\u3001ARPU\u3001LTV\u7b49\u7b49\u3002\u9019\u5c0d\u65bc\u9084\u672a\u5546\u696d\u5316\u3001\u7528\u6236\u57fa\u6578\u5c11\u7684\u7522\u54c1\u4e0d\u9069\u7528\u3002<\/p>\n<\/li>\n<li>\n<p>\u4e3b\u89c0\u8861\u91cf\u6cd5\uff1a\u6536\u96c6\u7528\u6236\u4e3b\u89c0\u6253\u5206\u3002\u7d93\u5178\u7684\u6eff\u610f\u5ea6\u3001\u5c16\u53eb\u5ea6\u3001NPS\uff0c\u53ef\u7528\u6027\u6e2c\u8a66\u91cf\u8868\uff08\u5982SUS\uff09\uff0c\u7f8e\u570b\u5ba2\u6236\u6eff\u610f\u5ea6\u6307\u6578ACSI\u3002<\/p>\n<\/li>\n<li>\n<p>\u4e3b\u89c0+\u5ba2\u89c0\u8861\u91cf\u6cd5\uff1a\u628a\u7528\u6236\u884c\u70ba\u6578\u64da\u548c\u4e3b\u89c0\u6253\u5206\u7d50\u5408\u8d77\u4f86\uff0c\u591a\u6578\u7528\u6b78\u4e00\u5316\u65b9\u5f0f\u5f97\u51fa\u4e00\u500b\u7e3d\u5206\uff0c\u628a\u5206\u6578\u5283\u5206\u6210\u4e0d\u540c\u6a94\u6b21\u4f5c\u53c3\u8003\u3002 Google \u7d93\u5178\u7684HEART \u6a21\u578b\uff0c\u5167\u90e8\u7684PTECH \u6a21\u578b\uff0c\u963f\u91cc\u96f2QoUE \u6a21\u578b\uff0c\u83ef\u70ba\u96f2\u7684\u7528\u6236\u9ad4\u9a57\u6a21\u578b\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<p>\u5728\u638c\u63e1\u4e86\u9019\u4e9b\u4fe1\u606f\u4e4b\u5f8c\uff0c\u6211\u5011\u5728\u5167\u90e8\u7684\u6280\u8853\u985e\u7522\u54c1\u4e0a\uff0c\u9032\u884c\u4e86\u4e00\u8f2a\u65b0\u7684\u63a2\u7d22\u3002\u7d93\u904e\u534a\u5e74\u6642\u9593\u7684\u8a66\u9ede\uff0c\u7d50\u5408\u696d\u754c\u7684\u89e3\u6c7a\u65b9\u6848\u3001\u5167\u90e8\u7522\u54c1\u7684\u696d\u52d9\u7279\u6027\uff0c\u6211\u5011\u6700\u7d42\u9078\u64c7\u4e3b\u89c0\u8861\u91cf\u6cd5\uff0c\u4e26\u4f7f\u7528\u300c\u6613\u7528\u5ea6\u300d\u9019\u500b\u8861\u91cf\u6307\u6a19\u3002<\/p>\n<h2 id=\"%e4%ba%8c%e3%80%81%e6%98%93%e7%94%a8%e5%ba%a6%e6%8c%87%e6%a8%99\">\u4e8c\u3001\u6613\u7528\u5ea6\u6307\u6a19<br \/><\/h2>\n<p><strong><em>\u6613\u7528\u5ea6\uff0c\u82f1\u6587Customer Effort Score \uff0c\u7c21\u7a31\u300c\u6613\u7528\u5ea6\u300d\uff0c\u4e5f\u6709\u8b6f\u6210\u300c\u8cbb\u529b\u5ea6\u300d\uff0c\u6307\u7684\u662f\u7528\u6236\u4f7f\u7528\u67d0\u500b\u7522\u54c1\/\u670d\u52d9\u4f86\u89e3\u6c7a\u554f\u984c\u7684\u96e3\u6613\u7a0b\u5ea6\u3002\u76ee\u7684\u662f\u6d88\u9664\u6216\u6e1b\u5c11\u7528\u6236\u4f7f\u7528\u7522\u54c1\u904e\u7a0b\u4e2d\u7684\u969c\u7919\u3002<\/em><\/strong><\/p>\n<p><\/p>\n<p>\u8a72\u5b9a\u7fa9\u4f86\u81ea2010\u5e74\u300a\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u300b\u767c\u8868\u7684\u6587\u7ae0\u2014\u2014\u300aStop Trying to Delight Your Customers\u300b\u3002 2013\u5e74\uff0cGartner \u5b50\u516c\u53f8CEB \u767c\u5e03 \u6613\u7528\u5ea62.0\u7248\u672c \u7684\u6e2c\u91cf\u65b9\u6cd5\uff0c\u5b9a\u7fa9\u70ba\u201c\u89e3\u6c7a\u554f\u984c\u7684\u96e3\u6613\u7a0b\u5ea6\u201d\uff08make it easy to handle my issue\uff09\u3002<\/p>\n<p><\/p>\n<p>\u5b83\u7684\u6e90\u982d\u53ef\u4ee5\u8ffd\u6eaf\u5230\u7f8e\u570b\u7528\u6236\u7814\u7a76\u5c08\u5bb6Jeff Sauro(2009)\u63d0\u51fa\u7684\u55ae\u9805\u96e3\u6613\u5ea6\u554f\u5377\uff08Single Ease Question\uff0cSEQ\uff09\uff0c\u5728\u53ef\u7528\u6027\u6e2c\u8a66\u4e4b\u5f8c\uff0c\u7528\u6236\u9700\u8981\u5c0d\u4e00\u500b\u554f\u984c\u9032\u884c\u6253\u5206\uff0c\u554f\u6cd5\u662f\u201c\u6574\u9ad4\u4e0a\uff0c\u9019\u500b\u4efb\u52d9\u662f\u975e\u5e38\u56f0\u96e3-\u975e\u5e38\u5bb9\u6613\uff087\u5206\u5236\uff09\u201d\u3002<\/p>\n<p><\/p>\n<p>\u70ba\u4ec0\u9ebc\u8aaa\u300c\u6613\u7528\u5ea6\u300d\u66f4\u9069\u5408\u6280\u8853\u985e\u7684\u7522\u54c1\uff1f\u4e3b\u8981\u57fa\u65bc\u6280\u8853\u985e\u7522\u54c1\u7684\u4e09\u5927\u7279\u9ede\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/01dabb60b0bed411013eaf70dc5776-1.png\" title=\"01dabb60b0bed411013eaf70dc5776-1\"><\/p>\n<h3 id=\"%e8%a1%a1%e9%87%8f%e7%b6%ad%e5%ba%a6\">\u8861\u91cf\u7dad\u5ea6<\/h3>\n<p><strong>\u7e3d\u9ad4\u6307\u6a19<\/strong><\/p>\n<p>\u6613\u7528\u5ea6\uff1a\u4f7f\u7528**\u7522\u54c1\u5b8c\u6210**\u5de5\u4f5c\u7684\u5bb9\u6613\u7a0b\u5ea6\u3002<\/p>\n<p><\/p>\n<p><strong>\u5f71\u97ff\u56e0\u7d20<\/strong><\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u4e3b\u8981\u56e0\u7d20\uff1a\u7522\u54c1\u53ca\u8a2d\u8a08\u7d66\u7528\u6236\u64cd\u4f5c\u5e36\u4f86\u7684\u8907\u96dc\u5ea6\uff0c\u6211\u5011\u7a31\u4e4b\u70ba\u300c\u57fa\u790e\u9ad4\u9a57\u300d\uff0c\u5305\u62ec\u5e6b\u52a9\u5f15\u5c0e\u3001\u529f\u80fd\u5165\u53e3\u3001\u6982\u5ff5\u8853\u8a9e\u3001\u4efb\u52d9\u6d41\u7a0b\u3001\u64cd\u4f5c\u53cd\u994b\u3002<\/p>\n<\/li>\n<li>\n<p>\u6b21\u8981\u56e0\u7d20\uff1a\u7528\u6236\u7279\u5fb5\u5c0d\u4f7f\u7528\u6613\u7528\u5ea6\u7684\u8abf\u7bc0\u4f5c\u7528\uff0c\u4e5f\u7a31\u4e4b\u70ba\u300c\u8abf\u7bc0\u56e0\u7d20\u300d\u3002\u4e0d\u540c\u7279\u9ede\u7684\u7528\u6236\uff0c\u6703\u5f71\u97ff\u6613\u7528\u5ea6\u5206\u6578\uff0c\u5305\u62ec\u64cd\u4f5c\u719f\u7df4\u5ea6\u3001\u5148\u9a57\u77e5\u8b58\u3001\u884c\u70ba\u7fd2\u6163\u3002<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/01bc4460b0bee111013eaf70e224b8.png\" title=\"01bc4460b0bee111013eaf70e224b8\"><\/p>\n<h3 id=\"%e9%87%8f%e8%a1%a8%e9%96%8b%e7%99%bc\">\u91cf\u8868\u958b\u767c<\/h3>\n<p>\u5927\u5bb6\u80af\u5b9a\u8981\u554f\uff0c\u9019\u4e9b\u5f71\u97ff\u56e0\u7d20\u662f\u600e\u9ebc\u78ba\u5b9a\u7684\uff0c\u5982\u4f55\u8b49\u660e\u5b83\u5011\u7684\u5408\u7406\u6027\uff1f\u9019\u5c31\u8981\u63d0\u5230\u91cf\u8868\u958b\u767c\u65b9\u6cd5\uff0c\u57fa\u672c\u4e0a\u53ef\u4ee5\u5206\u70ba\u5e7e\u500b\u6b65\u9a5f\uff1a<\/p>\n<p><\/p>\n<p><strong>step1.\u7406\u8ad6\u501f\u9452<\/strong><\/p>\n<p>\u5f9e\u76f8\u95dc\u9818\u57df\u67e5\u627e\u7d93\u5178\u91cf\u8868\uff0c\u7ad9\u5728\u5de8\u4eba\u7684\u80a9\u8180\u4e0a\uff0c\u7d93\u904e\u5be6\u8e10\u6aa2\u9a57\u7684\u91cf\u8868\u66f4\u53ef\u9760\u3002\u6211\u5011\u9996\u5148\u5f9e15\u7a2e\u570b\u969b\u53ef\u7528\u6027\u6e2c\u8a66\u91cf\u8868\u4e2d\u85c9\u9451\uff0c\u62bd\u51fa\u4e86\u4e00\u4e9b\u95dc\u9375\u7684\u8861\u91cf\u7dad\u5ea6\u3002\u53e6\u5916\uff0c\u6613\u7528\u5ea6\u5275\u59cb\u4ebaMatt Dixon\uff082014\uff09\u5728\u300athe effortless effort\u300b\u66f8\u4e2d\uff0c\u7e3d\u7d50\u4e86\u5728\u5ba2\u6236\u670d\u52d9\u5834\u666f\uff0c\u8cbb\u529b\u7684\u95dc\u9375\u56e0\u7d20\uff1a<\/p>\n<ol class=\" list-paddingleft-2\">\n<ol class=\" list-paddingleft-2\" style=\"list-style-type: lower-alpha;\">\n<li>\n<p>\u4fe1\u606f\u5206\u985e\u4e0d\u6070\u7576\uff0c\u53cd\u590d\u63cf\u8ff0\u554f\u984c\uff0882%\uff09<\/p>\n<\/li>\n<li>\n<p>\u9700\u8981\u591a\u6b21\u6c42\u52a9\uff0862%\uff09<\/p>\n<\/li>\n<li>\n<p>\u5e6b\u52a9\u6307\u5f15\u4e0d\u6e05\u6670(59%)<\/p>\n<\/li>\n<li>\n<p>\u627e\u4e0d\u5230\u76f8\u95dc\u5165\u53e3\uff0c\u983b\u7e41\u5207\u63db\u6e9d\u901a\u6e20\u9053\uff0859%\uff09<\/p>\n<\/li>\n<\/ol>\n<\/ol>\n<p><strong>step2.\u5be6\u8e10\u7e3d\u7d50<\/strong><\/p>\n<p>\u6211\u5011\u76e4\u9ede\u767c\u73fe\uff0c\u6280\u8853\u985e\u7522\u54c1\uff0c\u7d55\u5927\u90e8\u5206\u5c6c\u65bc\u5de5\u5177\u578b\u7522\u54c1\uff0c\u5f37\u8abf\u4efb\u52d9\u6d41\u7a0b\uff0c\u4e5f\u662f\u7528\u6236\u75db\u9ede\u96c6\u4e2d\u7684\u5730\u65b9\u3002\u532f\u7e3d\u591a\u689d\u696d\u52d9\u7dda\u8fd11\u5e74\u7684\u8abf\u7814\u7d50\u679c\u3002\u9664\u4e86\u529f\u80fd\u3001\u6027\u80fd\u554f\u984c\u5916\uff0c\u6839\u64da\u5c0d\u5b8c\u6210\u4efb\u52d9\u7684\u963b\u7919\u7a0b\u5ea6\uff0c\u7121\u8ad6\u662f0-1\u968e\u6bb5\uff0c\u9084\u662f1-N\u968e\u6bb5\uff0c\u9ad8\u983b\u9ad4\u9a57\u554f\u984c\u5206\u4f48\u90fd\u96c6\u4e2d\u57285\u500b\u7dad\u5ea6\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u5e6b\u52a9\u5f15\u5c0e<\/p>\n<\/li>\n<li>\n<p>\u64cd\u4f5c\u53cd\u994b<\/p>\n<\/li>\n<li>\n<p>\u4efb\u52d9\u6d41\u7a0b<\/p>\n<\/li>\n<li>\n<p>\u6982\u5ff5\u8853\u8a9e<\/p>\n<\/li>\n<li>\n<p>\u529f\u80fd\u5165\u53e3<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/014ead60b0bf0311013eaf705eca43.png\" title=\"014ead60b0bf0311013eaf705eca43\"><\/p>\n<p><strong>step3.\u6578\u64da\u5206\u6790<\/strong><\/p>\n<p>\u901a\u904e\u6574\u7406\u6b78\u7d0d\u7684\u5f71\u97ff\u56e0\u7d20\uff0c\u9700\u8981\u7d93\u904e\u4fe1\u6548\u5ea6\u9a57\u8b49\uff0c\u624d\u80fd\u6709\u8aaa\u670d\u529b\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u4fe1\u5ea6\u5c31\u662f\u201c\u53ef\u4fe1\u8207\u5426\u201d\uff0c\u6307\u7684\u662f\u7d50\u679c\u7684\u4e00\u81f4\u6027\u3001\u7a69\u5b9a\u6027\u53ca\u53ef\u9760\u6027\uff1b\u6548\u5ea6\u5c31\u662f\u201c\u547d\u4e2d\u8207\u5426\u201d\uff0c\u6307\u7684\u662f\u7d50\u679c\u53cd\u6620\u6240\u60f3\u8981\u8003\u5bdf\u5167\u5bb9\u7684\u7a0b\u5ea6\u3002\u901a\u904e\u7d71\u8a08\u5b78\u7684\u63a2\u7d22\u6027\u56e0\u5b50\u5206\u6790\uff0c\u9a57\u8b49\u6027\u56e0\u5b50\u5206\u6790\uff0c\u6211\u5011\u78ba\u5b9a5 \u500b\u7dad\u5ea6\u53ef\u4ee5\u6709\u6548\u6e2c\u91cf\u6613\u7528\u5ea6\u5206\u6578\u7684\u8b8a\u5316\u3002\u8a73\u7d30\u53ef\u67e5\u95b1<span style=\"text-decoration: none;\">\u300a<\/span>\u5982\u4f55\u627e\u5230\u5f71\u97ff\u7528\u6236\u9ad4\u9a57\u7684\u95dc\u9375\u56e0\u7d20\uff1f <span style=\"text-decoration: none;\">\u300b<\/span> \u3002<\/p>\n<h3 id=\"%e8%88%87%e6%bb%bf%e6%84%8f%e5%ba%a6%e3%80%81%e5%b0%96%e5%8f%ab%e5%ba%a6%e3%80%81nps%e7%9a%84%e5%8d%80%e5%88%a5\">\u8207\u6eff\u610f\u5ea6\u3001\u5c16\u53eb\u5ea6\u3001NPS\u7684\u5340\u5225<\/h3>\n<p>\u5f9e\u6613\u7528\u5ea6-\u6eff\u610f\u5ea6-\u5c16\u53eb\u5ea6-NPS\uff0c\u662f\u4e00\u500b\u7528\u6236\u9810\u671f\u7684\u6f38\u9032\u8b8a\u5316\u3002\u5f9e\u4e2d\u53ef\u4ee5\u770b\u51fa\uff0c\u6613\u7528\u5ea6\u66f4\u95dc\u6ce8\u7684\u662f\u57fa\u790e\u9ad4\u9a57\uff0c\u4e5f\u5c31\u662f\u201c\u7c21\u55ae\u597d\u7528\u201d\u3002<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/016f1460b0bf0e11013f47208ed0f7.png\" title=\"016f1460b0bf0e11013f47208ed0f7\"><\/figure>\n<p><\/p>\n<p>\u70ba\u4ec0\u9ebc\u6613\u7528\u5ea6\u76f8\u6bd4\u5176\u4ed6\u6307\u6a19\u66f4\u9069\u5408\u6280\u8853\u985e\u7522\u54c1\u5462\uff1f\u4e3b\u8981\u67093 \u500b\u539f\u56e0\uff1a<\/p>\n<p><strong>1.\u5167\u90e8\u8a66\u9ede\u767c\u73fe\uff0c\u6eff\u610f\u5ea6\u7121\u6cd5\u6e96\u78ba\u8861\u91cf\u6280\u8853\u985e\u7522\u54c1\u9ad4\u9a57<\/strong><\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u6eff\u610f\u5ea6\u4e0d\u80fd\u5f88\u597d\u8861\u91cf\u771f\u5be6\u9ad4\u9a57\uff0c\u5206\u6578\u865b\u9ad8\u3002\u6211\u5011\u5728\u4e00\u4e9b\u7522\u54c1\u4e0a\uff0c\u540c\u6642\u4f7f\u7528\u300c\u6613\u7528\u5ea6\u300d\u548c\u300c\u6eff\u610f\u5ea6\u300d\u4f5c\u70ba\u7e3d\u9ad4\u6307\u6a19\uff0c\u767c\u73fe43% \u7684\u7528\u6236\u6eff\u610f\u5ea6\u8a55\u5206\uff0c\u9ad8\u65bc\u6613\u7528\u5ea6\u8a55\u5206\uff0c\u53ef\u4ee5\u7406\u89e3\u70ba\u201c\u7522\u54c1\u6211\u6eff\u610f\u4f46\u4e0d\u597d\u7528\u201d \u3002\u6b64\u5916\uff0c\u6613\u7528\u5ea6\u5206\u6578\u8207\u6eff\u610f\u5ea6\u5206\u6578\u76f8\u95dc\u6027\u9ad8\u90540.77\uff0c\u5177\u5099\u5f88\u9ad8\u7684\u53ef\u66ff\u4ee3\u6027\u3002<\/p>\n<\/li>\n<li>\n<p>\u6613\u7528\u5ea6\u66f4\u63a5\u8fd1\u7528\u6236\u771f\u5be6\u9ad4\u9a57\u3002\u5c0d\u4efb\u52d9\u96e3\u6613\u7a0b\u5ea6\u4f5c\u51fa\u8a55\u50f9\uff0c\u7528\u6236\u5728\u5224\u65b7\u6642\u6703\u66f4\u76f4\u63a5\uff0c\u8003\u616e\u4f7f\u7528\u904e\u7a0b\u4e2d\u4ed8\u51fa\u7684\u8166\u529b\u3001\u6642\u9593\u7b49\u6210\u672c\u3002\u5c0d\u6eff\u610f\u5ea6\u4f5c\u51fa\u8a55\u50f9\uff0c\u9664\u4e86\u8003\u616e\u7522\u54c1\u672c\u8eab\u7684\u6613\u7528\u6027\uff0c\u5167\u90e8\u7528\u6236\u9084\u6703\u8003\u616e\u5176\u4ed6\u4e3b\u89c0\u56e0\u7d20\uff0c\u4f8b\u5982\uff1a<\/p>\n<\/li>\n<\/ul>\n<ol class=\" list-paddingleft-2\">\n<li>\n<p>\u5408\u4f5c\u95dc\u4fc2\uff1a\u4f60\u662f\u7814\u767c\uff0c\u6211\u662f\u7528\u6236\uff0c\u64d4\u5fc3\u7d66\u4f60\u6eff\u610f\u5ea6\u6253\u4f4e\u5206\u4e86\uff0c\u4e4b\u5f8c\u5c31\u4e0d\u6eff\u8db3\u6211\u7684\u9700\u6c42\u4e86\u3002<\/p>\n<\/li>\n<li>\n<p>\u4e2d\u5eb8\u50be\u5411\uff1a\u6eff\u610f\u5ea6\u8abf\u67e5\uff0c\u5df2\u7d93\u662f\u4eba\u76e1\u7686\u77e5\u7684\u8a55\u5206\uff0c\u570b\u4eba\u90fd\u50be\u5411\u65bc\u6253\u4e2d\u4e0a\u3002<\/p>\n<\/li>\n<li>\n<p>\u8a55\u50f9\u7bc4\u570d\uff1a\u6613\u7528\u5ea6\u554f\u7684\u662f\u5b8c\u6210\u5de5\u4f5c\u7684\u5bb9\u6613\u7a0b\u5ea6\uff0c\u7bc4\u570d\u66f4\u5c0f\uff0c\u7528\u6236\u8a55\u50f9\u7684\u6642\u5019\u66f4\u805a\u7126\u3002\u6eff\u610f\u5ea6\u554f\u7684\u662f\u6574\u9ad4\u662f\u5426\u6eff\u610f\uff0c\u7bc4\u570d\u66f4\u5927\uff0c\u7528\u6236\u6703\u7d9c\u5408\u8003\u616e\u5f88\u591a\u56e0\u7d20\uff0c\u4f8b\u5982\u4e0a\u9762\u63d0\u5230\u7684\u670d\u52d9\u652f\u6301\u3001\u4e0a\u4e0b\u6e38\u5354\u4f5c\u3001\u9700\u6c42\u97ff\u61c9\u7b49\u7b49\u3002<\/p>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><strong>2.\u884c\u696d\u5be6\u8e10\u8868\u660e\uff0c\u6613\u7528\u5ea6\u6bd4NPS\u66f4\u80fd\u9810\u6e2c\u7528\u6236\u7559\u5b58\u548c\u6210\u672c\u8b8a\u5316<\/strong><\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u6613\u7528\u5ea6\u66f4\u80fd\u9810\u6e2c\u7528\u6236\u7559\u5b58\u3002 \u300a\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u300b\uff082010\u5e74\uff09\u767c\u8868\u6613\u7528\u5ea6\u6642\uff0c\u8abf\u78147500\u591a\u540d\u7528\u6236\uff0c\u6578\u64da\u986f\u793a\u6613\u7528\u5ea6\u4f4e\u7684\u5ba2\u6236\uff0c94\uff05\u7684\u6709\u5fa9\u8cfc\u610f\u9858\uff0c88\uff05\u8868\u793a\u6703\u589e\u52a0\u652f\u51fa\uff0c\u50c51\uff05\u8868\u793a\u6703\u5c0d\u516c\u53f8\u6301\u8ca0\u9762\u614b\u5ea6\u3002 Garter\uff082013\uff09\u767c\u5e03\u5831\u544a\uff0c\u57fa\u65bc49000\u591a\u540d\u7528\u6236\u6578\u64da\u767c\u73fe\uff0c\u6613\u7528\u5ea6\u5206\u503c\u5f9e1\u5206\u63d0\u5347\u52305\u5206\uff0c\u53ef\u4ee5\u4f7f\u7528\u6236\u5fe0\u8aa0\u5ea6\u63d0\u9ad822%\u3002 Oracle\uff082015\uff09\u767c\u5e03\u670d\u52d9\u96f2\u6613\u7528\u5ea6\u767d\u76ae\u66f8\u767c\u73fe\uff0c\u7576\u7528\u6236\u8868\u793a\u4f7f\u7528\u7522\u54c1\u4ed8\u51fa\u4e86\u66f4\u5c11\u7684\u52aa\u529b\uff0c\u5fe0\u8aa0\u5ea6\u63d0\u9ad818%\u3002\u76f8\u53cd\uff0c\u5f9e\u6eff\u8db3\u7528\u6236\u9810\u671f\u5230\u8d85\u51fa\u7528\u6236\u9810\u671f\uff0c\u7528\u6236\u5fe0\u8aa0\u5ea6\u7684\u8b8a\u5316\u4e26\u4e0d\u660e\u986f\u3002<\/p>\n<\/li>\n<li>\n<p>\u6613\u7528\u5ea6\u66f4\u80fd\u9810\u6e2c\u6210\u672c\u8b8a\u5316\u3002<span style=\"text-decoration: underline;\">\u00a0<\/span>Gartner\uff082019\uff09\u5c0d100+\u516c\u53f8\u300112.5w\u7528\u6236\u7684\u8abf\u7814\u767c\u73fe\uff0c\u6613\u7528\u5ea6\u5f9e\u9ad8\u5206\u5230\u4f4e\u5206\uff0c\u53ef\u4ee5\u964d\u4f4e37%\u7684\u6210\u672c\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><strong>3.\u884c\u696d\u5be6\u8e10\u8868\u660e\uff0c\u5c16\u53eb\u5ea6\u66f4\u9069\u5408\u6210\u719f\u5ea6\u8f03\u9ad8\u7684\u7522\u54c1\u985e\u578b<\/strong><\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u76ee\u524d\u5728\u5e02\u5834\u4e0a\uff0c\u81f3\u5c11\u5728\u570b\u5167\uff0cToB \u7522\u54c1\u6c92\u6709\u9054\u5230\u98fd\u548c\uff0c\u5b9a\u4f4d\u4e5f\u5404\u6709\u4e0d\u540c\u3002\u5728\u4f01\u696d\u7528\u6236\u5fc3\u4e2d\uff0c\u4e26\u6c92\u6709\u8db3\u5920\u6e05\u6670\u7684\u5fc3\u667a\u548c\u7d93\u9a57\u53bb\u5224\u65b7\u3002\u4f8b\u5982\u4f01\u696d\u5fae\u4fe1\u548c\u91d8\u91d8\uff0c\u57fa\u672c\u4e0a\u5f88\u5c11\u6709\u7528\u6236\u6703\u540c\u6642\u4f7f\u7528\u9019\u5169\u500b\u7522\u54c1\uff0c\u90a3\u7528\u6236\u5c31\u7121\u6cd5\u6e96\u78ba\u8a55\u50f9\u4e8c\u8005\u7684\u597d\u58de\u3002<\/p>\n<\/li>\n<li>\n<p>\u66f4\u95dc\u9375\u7684\u662f\uff0c\u5f88\u591aToB \u7522\u54c1\uff0c\u7528\u6236\u591a\u6578\u662f\u88ab\u52d5\u63a5\u53d7\u4f7f\u7528\u7684\uff0c\u6975\u5c11\u6709\u9078\u64c7\u9918\u5730\u3002\u666e\u904d\u7684\u9ad8\u6280\u8853\u9580\u6abb\uff0c\u4e5f\u628a\u4ed6\u5011\u5617\u8a66\u7684\u610f\u9858\u548c\u53ef\u80fd\u6027\u5927\u6253\u6298\u6263\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<h3 id=\"%e5%84%aa%e5%8a%a3%e5%b0%8d%e6%af%94\">\u512a\u52a3\u5c0d\u6bd4<\/h3>\n<p>\u5c0d\u6bd4\u6eff\u610f\u5ea6\u3001\u5c16\u53eb\u5ea6\u3001NPS\u6307\u6a19\uff0c\u6613\u7528\u5ea6\u7684\u512a\u52e2\u5728\u65bc\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u95dc\u6ce8\u7528\u6236\u5b8c\u6210\u4efb\u52d9\u904e\u7a0b\u4e2d\u7684\u963b\u7919\uff0c\u91cd\u8996\u57fa\u790e\u9ad4\u9a57\uff1b<\/p>\n<\/li>\n<li>\n<p>\u9069\u5408\u53bb\u5ea6\u91cf\u7279\u5b9a\u7684\u7528\u6236\u63a5\u89f8\u9ede\u548c\u4efb\u52d9\u6d41\u7a0b\uff0c\u4ee5\u4fbf\u4e86\u89e3\u7528\u6236\u89e3\u6c7a\u554f\u984c\u7684\u96e3\u6613\u7a0b\u5ea6\u3002<\/p>\n<\/li>\n<\/ul>\n<p>\u52a3\u52e2\u5728\u65bc\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u5c0d\u65bc\u5206\u6578\u904e\u9ad8\u6216\u904e\u4f4e\u7684\u60c5\u6cc1\uff0c\u6c92\u6709\u901a\u7528\u7684\u57fa\u7dda\uff0c\u9700\u8981\u5340\u5206\u884c\u696d\u3001\u7522\u54c1\u985e\u578b\u3001\u7522\u54c1\u8907\u96dc\u5ea6\u4f86\u8861\u91cf\u5206\u6578\u662f\u5426\u5408\u683c\uff1b<\/p>\n<\/li>\n<li>\n<p>\u5074\u91cd\u57fa\u672c\u9ad4\u9a57\uff0c\u7121\u6cd5\u8861\u91cf\u7528\u6236\u7684\u7e3d\u9ad4\u6eff\u610f\u5ea6\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/01e09a60b0bf2411013eaf701f715b.png\" title=\"01e09a60b0bf2411013eaf701f715b\"><\/figure>\n<p><\/p>\n<h2 id=\"%e4%b8%89%e3%80%81%e6%98%93%e7%94%a8%e5%ba%a6%e5%9f%ba%e7%b7%9a\">\u4e09\u3001\u6613\u7528\u5ea6\u57fa\u7dda<\/h2>\n<p>\u7d93\u904e\u534a\u5e74\u7684\u5be6\u8e10\uff0c\u6211\u5011\u63a1\u96c6\u4e8635 \u500b\u6280\u8853\u985e\u7522\u54c1\u7684\u6613\u7528\u5ea6\uff0c\u6839\u64da\u7522\u54c1\u985e\u578b\u3001\u7522\u54c1\u968e\u6bb5\u4f86\u5340\u5206\u3002\u7d50\u5408\u5167\u90e8\u8a66\u9ede\u548c\u884c\u696d\u8abf\u7814\uff0c\u6211\u5011\u628a\u6280\u8853\u985e\u7522\u54c1\u7684\u6613\u7528\u57fa\u7dda\uff0c\u8a2d\u5b9a\u70ba5.5 \u5206\u3002\u4e3b\u8981\u767c\u73fe\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u7522\u54c1\u985e\u578b\u8d8a\u8907\u96dc\uff0c\u6613\u7528\u5ea6\u8d8a\u4f4e\u3002\u8a66\u9ede\u7522\u54c1\u4e2d\uff0cToC \u7522\u54c1\u6613\u7528\u5ea6\u5747\u503c5.46\uff0cToB \u7522\u54c1\u6613\u7528\u5ea6\u5747\u503c5.32\uff0cToD \u7522\u54c1\u6613\u7528\u5ea6\u5747\u503c5.07\u3002<\/p>\n<\/li>\n<li>\n<p>\u7522\u54c1\u968e\u6bb5\u8d8a\u65e9\u671f\uff0c\u6613\u7528\u5ea6\u8d8a\u4f4e\u3002\u8a66\u9ede\u7522\u54c1\u4e2d\uff0c0-1 \u968e\u6bb5\u7684\u7522\u54c1\u6613\u7528\u5ea6\u5747\u503c5.09\uff0c1-N \u968e\u6bb5\u7684\u7522\u54c1\u6613\u7528\u5ea6\u5747\u503c5.28\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<h3 id=\"%e5%85%a7%e9%83%a8%e5%af%a6%e8%b8%90\">\u5167\u90e8\u5be6\u8e10<\/h3>\n<p>\u5982\u5716\u6240\u793a\uff0c\u6613\u7528\u5ea6\u6709\u5f88\u597d\u7684\u5340\u5206\u5ea6\uff0c\u4e0d\u540c\u7522\u54c1\u985e\u578b\u7684\u4e0d\u540c\u7522\u54c1\u968e\u6bb5\u5206\u6578\u5448\u73fe\u51fa\u5dee\u7570\u6027\uff0c\u6211\u5011\u53ef\u4ee5\u6839\u64da\u9019\u500b\u6578\u64da\uff0c\u53bb\u8a55\u4f30\u81ea\u5df1\u7684\u7522\u54c1\u6240\u5728\u4f4d\u7f6e\u3002<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/01843b60b0bf3411013eaf7007e822.png\" title=\"01843b60b0bf3411013eaf7007e822\"><\/figure>\n<p><\/p>\n<p><strong>\u70ba\u4ec0\u9ebc\u7e3d\u9ad4\u4e0a\u9078\u64c75.5\u5206\u4f5c\u70ba\u201c\u6613\u7528\u201d\u6a19\u6e96\uff1f<\/strong><\/p>\n<p><\/p>\n<p>\u6211\u5011\u5728\u901935 \u500b\u7522\u54c1\u4e0a\u9032\u884c\u6613\u7528\u5ea6\u7684\u5617\u8a66\uff0c\u6700\u7d42\u6536\u96c6\u4e864000+ \u554f\u5377\u6578\u64da\uff0c\u5f97\u51fa\u4e86\u6280\u8853\u985e\u7522\u54c1\u7684\u9ad4\u9a57\u57fa\u7dda\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u7e3d\u9ad4\u5747\u503c5.07 \u5206\uff0c\u4e2d\u4f4d\u65785 \u5206\u3002\u5177\u9ad4\u5206\u4f48\u5982\u5716\u6240\u793a\uff0c\u8a8d\u70ba\u201c\u6bd4\u8f03\u5bb9\u6613\u201d\uff085-7\u5206\uff09\u7684\u7528\u6236\u4f5469%\u3002<\/p>\n<\/li>\n<li>\n<p>\u4f46\u7531\u65bc\u5167\u90e8\u7684\u6280\u8853\u985e\u7522\u54c1\uff0c\u5927\u591a\u8655\u65bc0-1\u968e\u6bb5\uff0c\u4ee5\u73fe\u5728\u7684\u72c0\u614b\u4f5c\u70ba\u201c\u6613\u7528\u201d\u57fa\u7dda\uff0c\u986f\u7136\u4e0d\u5408\u7406\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/01f09f60b0bf3e11013eaf70958f8c.png\" title=\"01f09f60b0bf3e11013eaf70958f8c\"><\/figure>\n<p><\/p>\n<h3 id=\"%e6%a5%ad%e7%95%8c%e6%a8%99%e6%ba%96\">\u696d\u754c\u6a19\u6e96<\/h3>\n<p>\u56e0\u6b64\uff0c\u6211\u5011\u9700\u8981\u7d50\u5408\u696d\u754c\u7684\u5be6\u8e10\u4f5c\u70ba\u53c3\u8003\u3002\u6211\u5011\u6536\u96c6\u52302 \u5bb6\u7528\u6236\u7814\u7a76\u9818\u57df\u7684\u8001\u724c\u516c\u53f8Nicereply \u548cHotJar \u7684\u6578\u64da\u3002 Nicereply \u662f\u4e00\u5bb6\u8aee\u8a62\u516c\u53f8\uff0c\u5b83\u670d\u52d9\u7684\u5c0d\u8c61\u65e2\u5305\u62ecC \u7aef\u7528\u6236\uff0c\u4e5f\u5305\u62ecB \u7aef\u7528\u6236\u3002 HotJar \u662f\u4e00\u5bb6\u5c08\u505a\u7528\u6236\u884c\u70ba\u76e3\u63a7\u7684\u516c\u53f8\uff0c\u5b83\u670d\u52d9\u7684\u5c0d\u8c61\u4e3b\u8981\u662fC \u7aef\u7528\u6236\u3002\u56e0\u6b64\uff0c\u6211\u5011\u50be\u5411\u65bc\u63a1\u7d0dNicereply \u767c\u5e03\u7684\u57fa\u7dda5.5 \u5206\uff0c\u4f5c\u70ba\u53c3\u8003\u3002<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>Nicereply \u516c\u53f8\u57282018 \u5e74\u767c\u5e03\u7684\u6613\u7528\u5ea6benchmark\uff0c\u57fa\u7dda\u70ba5.5 \u5206\u3002<\/p>\n<\/li>\n<li>\n<p> HotJar \u516c\u53f8\u57282019 \u5e74\u767c\u5e03\u7684\u6613\u7528\u5ea6benchmark\uff0c\u57fa\u7dda\u70ba6.09 \u5206\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/017bd660b0bf4a11013eaf70f9a942.png\" title=\"017bd660b0bf4a11013eaf70f9a942\"><\/figure>\n<p><\/p>\n<h3 id=\"%e5%88%86%e6%9e%90%e6%80%9d%e8%b7%af\">\u5206\u6790\u601d\u8def<\/h3>\n<p>\u5f88\u591a\u8a2d\u8a08\u8005\u6703\u60f3\uff0c\u4e0d\u5c31\u662f\u4e00\u500b\u554f\u5377\u561b\uff0c\u80fd\u767c\u63ee\u591a\u5927\u7684\u4f5c\u7528\uff1f\u5be6\u969b\u4e0a\uff0c\u7576\u554f\u5377\u6578\u64da+\u7528\u6236\u884c\u70ba\u6578\u64da\uff0c\u5b83\u5c07\u767c\u63ee\u66f4\u5927\u7684\u50f9\u503c\u3002<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u73fe\u72c0\u63cf\u8ff0\uff1a\u5c0d\u7522\u54c1\u7576\u524d\u7684\u529f\u80fd\u3001\u9ad4\u9a57\u3001\u6027\u80fd\u7684\u5728\u7528\u6236\u5fc3\u4e2d\u7684\u6c34\u4f4d\u9032\u884c\u6478\u5e95\uff0c\u901a\u904e\u6578\u64da\u548c\u4e3b\u89c0\u53cd\u994b\u627e\u5230\u539f\u56e0\u3002<\/p>\n<\/li>\n<li>\n<p>\u5c0d\u6bd4\u5dee\u7570\uff1a\u6280\u8853\u578b\u7522\u54c1\u5f80\u5f80\u6709\u591a\u500b\u89d2\u8272\u5171\u540c\u4f7f\u7528\uff0c\u4e26\u4e14\u6709\u4e0a\u4e0b\u6e38\u5354\u4f5c\u95dc\u4fc2\uff0c\u53ef\u4ee5\u901a\u904e\u554f\u6372\u548c\u6578\u64da\u767c\u73fe\u4e0d\u540c\u89d2\u8272\u7684\u504f\u597d\uff0c\u627e\u51fa\u5dee\u7570\u5316\u7684\u6539\u9032\u65b9\u5411\u3002<\/p>\n<\/li>\n<li>\n<p>\u5f71\u97ff\u95dc\u4fc2\uff1a\u7576\u767c\u73fe\u67d0\u4e9b\u6a21\u584a\u7528\u6236\u8a55\u50f9\u4f4e\u6642\uff0c\u9700\u8981\u4e0b\u947d\u627e\u5230\u6700\u76f8\u95dc\u7684\u5f71\u97ff\u56e0\u7d20\uff0c\u9019\u6642\u9700\u8981\u7528\u5230\u76f8\u95dc\u5206\u6790\uff0c\u627e\u5230\u6b64\u6d88\u5f7c\u9577\u6216\u76f8\u8f14\u76f8\u6210\u7684\u8b8a\u5316\u95dc\u4fc2\uff0c\u4ee5\u53ca\u7528\u5230\u56de\u6b78\u5206\u6790\uff0c\u627e\u5230\u53ef\u80fd\u7684\u56e0\u679c\u95dc\u4fc2\u3002<\/p>\n<\/li>\n<li>\n<p>\u805a\u985e\u5206\u6790\uff1a\u7d50\u5408\u554f\u5377\u6578\u64da\u548c\u7528\u6236\u884c\u70ba\u6578\u64da\uff0c\u6211\u5011\u53ef\u4ee5\u5c0d\u5178\u578b\u7528\u6236\u9032\u884c\u5206\u5c64\uff0c\u4e5f\u5c31\u662f\u6211\u5011\u901a\u5e38\u8aaa\u7684\u201c\u7528\u6236\u756b\u50cf\u201d\uff0c\u53ef\u4ee5\u7d50\u5408\u7d93\u5178\u7684RFM \u6a21\u578b\uff0c\u627e\u5230\u9ad8\u983b\u3001\u5fe0\u8aa0\u3001\u9ad8\u4ed8\u8cbb\u4e14\u8a55\u50f9\u597d\u7684\u7528\u6236\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/01961e60b0bf6911013eaf702b85e1.png\" title=\"01961e60b0bf6911013eaf702b85e1\"><\/figure>\n<p><\/p>\n<h3 id=\"%e7%8f%be%e7%8b%80%e6%8f%8f%e8%bf%b0\">\u73fe\u72c0\u63cf\u8ff0<\/h3>\n<p>\u4ee5\u67d0\u500b\u6280\u8853\u985e\u7522\u54c1A \u70ba\u4f8b\uff0c\u901a\u904e\u73fe\u72c0\u63cf\u8ff0\uff0c\u53ef\u4ee5\u767c\u73fe\u4f4e\u5206\u4eba\u7fa4\u62b1\u6028\u7684\u554f\u984c\u96c6\u4e2d\u5728\u54ea\u88e1\uff0c\u63d0\u51fa\u554f\u984c\u512a\u5148\u7d1a\u6392\u5e8f\u3002<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/010c0d60b0bfa411013f4720d2f9d0.png\" title=\"010c0d60b0bfa411013f4720d2f9d0\"><\/figure>\n<\/p>\n<h3 id=\"%e5%b0%8d%e6%af%94%e5%b7%ae%e7%95%b0\">\u5c0d\u6bd4\u5dee\u7570<\/h3>\n<p>\u901a\u904e\u5c0d\u6bd4\u5dee\u7570\uff0c\u628a\u7528\u6236\u6839\u64da\u4eba\u53e3\u5b78\u3001\u884c\u70ba\u7279\u5fb5\u9032\u884c\u55ae\u7dad\u5206\u985e\uff0c\u8207\u6613\u7528\u5ea6\u5206\u6578\u505a\u4ea4\u53c9\u5206\u6790\uff0c\u627e\u51fa\u4eba\u7fa4\u4e4b\u9593\u7684\u5dee\u7570\uff0c\u6709\u91dd\u5c0d\u6027\u6539\u9032\u3002<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/01158260b0bf9111013f47206161d7.png\" title=\"01158260b0bf9111013f47206161d7\"><\/figure>\n<p><\/p>\n<h3 id=\"%e5%bd%b1%e9%9f%bf%e9%97%9c%e4%bf%82\">\u5f71\u97ff\u95dc\u4fc2<\/h3>\n<p>\u901a\u904e\u5f71\u97ff\u95dc\u4fc2\u5206\u6790\uff0c\u53ef\u4ee5\u627e\u5230\u5f71\u97ff\u7522\u54c1A \u6613\u7528\u5ea6\u5206\u6578\u7684\u4e3b\u8981\u539f\u56e0\uff0c\u4e5f\u5c31\u662f\u7528\u6236\u70ba\u4ec0\u9ebc\u89ba\u5f97\u597d\u7528\/\u4e0d\u597d\u7528\u3002<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/01574160b08d2011013f47204e63c3.png\" title=\"01574160b08d2011013f47204e63c3\"><\/figure>\n<p><\/p>\n<h3 id=\"%e8%81%9a%e9%a1%9e%e5%88%86%e6%9e%90\">\u805a\u985e\u5206\u6790<\/h3>\n<p>\u901a\u904e\u805a\u985e\u5206\u6790\uff0c\u7d50\u5408\u554f\u5377\u6578\u64da\u548c\u7528\u6236\u884c\u70ba\u6578\u64da\uff0c\u53ef\u4ee5\u767c\u73fe\u5178\u578b\u4eba\u7fa4\uff0c\u5236\u5b9a\u5dee\u7570\u5316\u7684\u904b\u71df\u7b56\u7565\u3002<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/0150b360b0bfd411013eaf70b94a9a.png\" title=\"0150b360b0bfd411013eaf70b94a9a\"><\/figure>\n<p><\/p>\n<h3 id=\"%e7%8f%be%e8%b1%a1%e8%88%87%e6%b4%9e%e5%af%9f\">\u73fe\u8c61\u8207\u6d1e\u5bdf<\/h3>\n<p>\u572835 \u500b\u6280\u8853\u985e\u7522\u54c1\u4e0a\u7684\u5be6\u8e10\uff0c\u6211\u5011\u767c\u73fe\u4e86\u4e00\u4e9b\u5e38\u898b\u73fe\u8c61\u548c\u7d93\u9a57\u6027\u7684\u6d1e\u5bdf\uff0c\u5b83\u4e26\u975e\u90fd\u662f\u666e\u9069\u7684\uff0c\u537b\u6709\u5f88\u9ad8\u7684\u53c3\u8003\u50f9\u503c\u3002<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/015bc260b0bfe311013eaf70434c9b.png\" title=\"015bc260b0bfe311013eaf70434c9b\"><\/figure>\n<p><\/p>\n<h2 id=\"%e7%b5%90%e8%ab%96\">\u7d50\u8ad6<\/h2>\n<p>\u57fa\u65bc\u5167\u90e8\u6280\u8853\u985e\u7522\u54c1\u7684\u9ad4\u9a57\u5ea6\u91cf\u5be6\u8e10\uff0c\u6211\u5011\u5f97\u51fa\u4ee5\u4e0b\u7d50\u8ad6\uff1a<\/p>\n<ul class=\" list-paddingleft-2\">\n<li>\n<p>\u5be6\u8e10\u8b49\u660e\uff0c\u6613\u7528\u5ea6\u6307\u6a19\u8861\u91cf\u6280\u8853\u985e\u7522\u54c1\u66f4\u6709\u6548\u3002\u6280\u8853\u985e\u7522\u54c1\u964d\u672c\u589e\u6548\u7684\u5546\u696d\u76ee\u7684\u3001\u964d\u4f4e\u6280\u8853\u9580\u6abb\u7684\u7528\u6236\u8a34\u6c42\u3001\u6d41\u7a0b\u8907\u96dc\u4e0a\u624b\u96e3\u7684\u75db\u9ede\uff0c\u6c7a\u5b9a\u4e86\u9ad4\u9a57\u5ea6\u91cf\u8981\u95dc\u6ce8\u57fa\u790e\u9ad4\u9a57\u3002\u6eff\u610f\u5ea6\u3001\u5c16\u53eb\u5ea6\u3001NPS\u53bb\u8861\u91cf\u90fd\u4e0d\u592a\u6e96\u78ba\u3002<\/p>\n<\/li>\n<li>\n<p>\u6613\u7528\u5ea6\u7684\u8861\u91cf\u7dad\u5ea6\uff0c\u5305\u62ec5 \u500b\u90e8\u5206\u7684\u57fa\u790e\u9ad4\u9a57\u3002\u5373\u5e6b\u52a9\u5f15\u5c0e\u3001\u529f\u80fd\u5165\u53e3\u3001\u6982\u5ff5\u8853\u8a9e\u3001\u4efb\u52d9\u6d41\u7a0b\u3001\u64cd\u4f5c\u53cd\u994b\u3002<\/p>\n<\/li>\n<li>\n<p>\u7d50\u5408\u5167\u90e8\u8a66\u9ede\u548c\u884c\u696d\u8abf\u7814\uff0c\u6211\u5011\u628a\u6280\u8853\u985e\u7522\u54c1\u7684\u6613\u7528\u57fa\u7dda\uff0c\u8a2d\u5b9a\u70ba5.5 \u5206\u3002\u7576\u524d\u5167\u90e8\u6280\u8853\u985e\u7522\u54c1\u7684\u6613\u7528\u5ea6\u57fa\u7dda\u662f5.07\u5206\uff0c\u884c\u696d\u6280\u8853\u985e\u7522\u54c1\u7684\u6613\u7528\u5ea6\u57fa\u7dda\u662f5.5 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href=\"https:\/\/link.zhihu.com\/?target=https%3A\/\/yuque.antfin-inc.com\/docs\/share\/dd08f8ea-eeab-489a-911a-408db372e8b6%3F%23%2520%25E3%2580%258A%25E5%25A6%2582%25E4%25BD%2595%25E9%2580%259A%25E8%25BF%2587%25E6%25BB%25A1%25E6%2584%258F%25E5%25BA%25A6%25E9%25A2%2584%25E4%25BC%25B0%25E6%2598%2593%25E7%2594%25A8%25E5%25BA%25A6%25EF%25BC%259F%25E3%2580%258B\" style=\"text-decoration: underline;\">\u5982\u4f55\u901a\u904e\u6eff\u610f\u5ea6\u9810\u4f30\u6613\u7528\u5ea6\uff1f<\/a><\/p>\n<\/li>\n<li>\n<p> <a href=\"https:\/\/link.zhihu.com\/?target=https%3A\/\/yuque.antfin-inc.com\/docs\/share\/87ca0829-89db-42fc-bac5-4d4823129dc3%3F%23%2520%25E3%2580%258A%25E6%2598%2593%25E7%2594%25A8%25E5%25BA%25A6%25E3%2580%2581%25E6%25BB%25A1%25E6%2584%258F%25E5%25BA%25A6%25E3%2580%2581NPS%25EF%25BC%258C%25E9%25A2%2584%25E6%25B5%258B%25E4%25BA%25A7%25E5%2593%2581%25E5%25A2%259E%25E9%2595%25BF%25E8%25B6%258B%25E5%258A%25BF%25E9%259D%25A0%25E8%25B0%25B1%25E5%2590%2597%25EF%25BC%259F%25E3%2580%258B\" style=\"text-decoration: underline;\">\u5982\u4f55\u901a\u904e\u6613\u7528\u5ea6\u3001\u6eff\u610f\u5ea6\u3001NPS\uff0c\u9810\u6e2c\u7522\u54c1\u7e3e\u6548\uff1f<\/a><\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<\/div>\n<p>\u4f86\u6e90:<a href=\"https:\/\/www.zcool.com.cn\/article\/ZMTI1NDY0MA==.html\" target=\"_blank\" rel=\"nofollow noopener\">\u6613\u7528\u5ea6\u5728\u4f01\u696d\u7d1a\u4e2d\u5f8c\u53f0\u7522\u54c1\u7684\u63a2\u7d22\u548c\u5be6\u8e10<\/a><\/p>\n<hr>\n<h5 id=\"%e6%95%b8%e4%bd%8d%e8%bd%89%e5%9e%8b%e6%9c%8d%e5%8b%99%e8%ab%ae%e8%a9%a2\">\u6578\u4f4d\u8f49\u578b\u670d\u52d9\u8aee\u8a62<\/h5>\n<ul class=\"post-credit\">\n<li><a href=\"https:\/\/www.gogoshark.com\/\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">\u8d85\u904e500\u4f4d\u5ba2\u6236,\u50f9\u9322\u900f\u660e\u7528\u5fc3\u88fd\u4f5c-\u53f0\u5317\u7db2\u9801\u88fd\u4f5c\u516c\u53f8GogoShark<\/a><\/li>\n<li> <a href=\"https:\/\/tenten.marketing\/why-us\/\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">\u5167\u5bb9\u884c\u92b7\u516c\u53f8\uff5c\u7b56\u7565\u6027\u5167\u5bb9\u884c\u92b7- Tenten.Marketing<\/a><\/li>\n<li> <a href=\"https:\/\/tenten.marketing\/\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">HubSpot CRM\u5ba2\u88fd\u5316\u7684\u5ba2\u6236\u7ba1\u7406\u7cfb\u7d71-\u7528\u66f4\u5c11\u7684\u6642\u9593\u978f\u56fa\u66f4\u591a\u7684\u5ba2\u6236<\/a><\/li>\n<li><a href=\"https:\/\/tenten.co\/zh\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">\u7522\u54c1\u8a2d\u8a08\u8207\u7b56\u7565\u670d\u52d9\/ UI\/ UX\u8aee\u8a62- Tenten.co<\/a><\/li>\n<li> <a title=\"\u57fa\u65bcWordPress\u7684\u7d93\u6fdf\u5be6\u60e0\u4f46\u9ad8\u5ea6\u5c08\u696d\u7684\u96fb\u5546\u3002\u73fe\u4ee3\u7684\u3001\u79fb\u52d5\u88dd\u7f6e\u53cb\u597d\u7684 RWD \u7db2\u7ad9\uff0c\u70ba\u60a8\u7684\u696d\u52d9\u589e\u9577\u800c\u5275\u5efa\" href=\"https:\/\/www.gogoshark.com\/pricing\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">\u9069\u5408\u4e2d\u5c0f\u4f01\u696d\u8207\u65b0\u5275\u7d93\u6fdf\u5be6\u60e0\u7684\u96fb\u5546\u65b9\u6848|\u5feb\u901fWordpress\/ Shopify\/ QDM\u7db2\u8def\u958b\u5e97\u5e73\u53f0<\/a><\/li>\n<li><a title=\"\u6210\u9577\u99ed\u5ba2\u793e\u7fa4\" href=\"https:\/\/hypergrowths.com\/\" rel=\"author follow noopener noreferrer\" data-wpel-link=\"internal\">\u6210\u9577\u99ed\u5ba2\u884c\u92b7Growth Hacking\u662f\u95dc\u65bc\u5167\u5bb9\u884c\u92b7\u8207\u884c\u92b7\u79d1\u6280Martech\u7684\u793e\u7fa4<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"\u4f5c\u8005\uff1a\u6728\u6728\u662f\u500b\u5c0f\u5c3e\u5df4\uff0c\u879e\u87fb\u96c6\u5718\u8a2d\u8a08\u5e2b\n","protected":false},"author":1,"featured_media":7642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[261],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gogoshark.com\/blog\/wp-json\/wp\/v2\/posts\/7641"}],"collection":[{"href":"https:\/\/www.gogoshark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gogoshark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gogoshark.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gogoshark.com\/blog\/wp-json\/wp\/v2\/comments?post=7641"}],"version-history":[{"count":0,"href":"https:\/\/www.gogoshark.com\/blog\/wp-json\/wp\/v2\/posts\/7641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gogoshark.com\/blog\/wp-json\/wp\/v2\/media\/7642"}],"wp:attachment":[{"href":"https:\/\/www.gogoshark.com\/blog\/wp-json\/wp\/v2\/media?parent=7641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gogoshark.com\/blog\/wp-json\/wp\/v2\/categories?post=7641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gogoshark.com\/blog\/wp-json\/wp\/v2\/tags?post=7641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}