{"id":14078,"date":"2021-08-01T03:30:50","date_gmt":"2021-07-31T19:30:50","guid":{"rendered":"https:\/\/www.gogoshark.com\/blog\/marketing\/seo\/topic-345016424\/"},"modified":"2023-01-05T16:33:09","modified_gmt":"2023-01-05T08:33:09","slug":"ultimate-seo-guide-2021","status":"publish","type":"post","link":"https:\/\/www.gogoshark.com\/blog\/marketing\/seo\/ultimate-seo-guide-2021\/","title":{"rendered":"SEO \u6b0a\u5a01\u6307\u5357"},"content":{"rendered":"<h1 id=\"2021-%e5%b9%b4-seo-%e6%ac%8a%e5%a8%81%e6%8c%87%e5%8d%97\">2021 \u5e74 SEO \u6b0a\u5a01\u6307\u5357<\/h1>\n<p>\u7e3d\u7d50\u4e00\u4e0b2021\u5e74\u7684SEO\u512a\u5148\u4e8b\u9805\u3002<\/p>\n<ol>\n<li>\u89e3\u6c7a\u6280\u8853\u554f\u984c<\/li>\n<li>\u512a\u5316\u6838\u5fc3\u7db2\u7d61\u751f\u547d<\/li>\n<li>\u5be6\u65bd\u6a21\u5f0f\u6a19\u8a18<\/li>\n<li>\u5275\u5efa\u9ad8\u8cea\u91cf\u7684\u5167\u5bb9<\/li>\n<li>\u767c\u9001EAT\u4fe1\u865f<\/li>\n<li>\u5efa\u7acb\u8cea\u91cf\u93c8\u63a5<\/li>\n<li>\u52a0\u500d\u672c\u5730SEO<\/li>\n<li>\u8ffd\u6c42SERP\u529f\u80fd<\/li>\n<li><a href=\"https:\/\/tenten.marketing\/blog\/google-core-web-vitals\/\" title=\"Google Core Web Vital \u6f14\u7b97\u6cd5\">Google Core Web Vital \u6f14\u7b97\u6cd5<\/a><\/li>\n<\/ol>\n<h2 id=\"1-%e8%a7%a3%e6%b1%ba%e6%8a%80%e8%a1%93%e5%95%8f%e9%a1%8c\">1.\u89e3\u6c7a\u6280\u8853\u554f\u984c<\/h2>\n<p>\u6280\u8853\u5be9\u6838\u53ef\u4ee5\u8aaa\u662f\u641c\u7d22\u512a\u5316\u4e2d\u6700\u91cd\u8981\u7684\u6b65\u9a5f\u3002\u60a8\u53ef\u80fd\u64c1\u6709\u6700\u597d\u7684\u5167\u5bb9\u548c\u6700\u591a\u7684\u53cd\u5411\u93c8\u63a5\uff0c\u4f46\u662f\u5982\u679cGoogle\u7121\u6cd5\u8a2a\u554f\u60a8\u7684\u9801\u9762\uff0c\u9019\u90fd\u7121\u95dc\u7dca\u8981\u3002\u56e0\u6b64\uff0c\u9996\u5148\u8981\u505a\u7684\u662f\u904b\u884c\u7db2\u7ad9\u5be9\u6838\uff0c\u770b\u662f\u5426\u6709\u4efb\u4f55\u9700\u8981\u4fee\u5fa9\u7684\u6280\u8853\u554f\u984c\u3002\u4ee5\u4e0b\u662f\u6280\u8853\u641c\u7d22\u5f15\u64ce\u512a\u5316\u53ef\u9075\u5faa\u7684\u6700\u4f73\u505a\u6cd5\uff1a<\/p>\n<h3 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id=\"%e4%bd%bf%e7%94%a8%e5%ae%89%e5%85%a8%e5%8d%94%e8%ad%b0\">\u4f7f\u7528\u5b89\u5168\u5354\u8b70<\/h3>\n<p>\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u5b89\u88ddSSL\u8b49\u66f8\uff0c\u4ee5\u5f9eHTTP\u5207\u63db\u5230HTTPS\u3002\u5b8c\u6210\u5f8c\uff0c\u8acb\u78ba\u4fdd\u9084\u5f9e\u5b89\u5168\u7db2\u7ad9\u4e0a\u52a0\u8f09\u4e86\u7db2\u7ad9\u4e0a\u4f7f\u7528\u7684\u6240\u6709\u8cc7\u6e90\uff08\u4f8b\u5982\u5716\u50cf\uff09\u3002<\/p>\n<h3 id=\"%e5%bb%ba%e7%ab%8b%e4%b8%80%e5%80%8b%e6%b7%ba%e8%96%84%e7%9a%84%e7%b6%b2%e7%ab%99%e7%b5%90%e6%a7%8b\">\u5efa\u7acb\u4e00\u500b\u6dfa\u8584\u7684\u7db2\u7ad9\u7d50\u69cb<\/h3>\n<p>\u4f5c\u70ba\u4e00\u500b\u7d93\u9a57\u6cd5\u5247\uff0c\u6240\u6709\u9801\u9762\u8ddd\u9996\u9801\u7684\u8ddd\u96e2\u4e0d\u61c9\u8d85\u904e\u4e09\u4e0b\u3002\u9019\u7a2e\u985e\u578b\u7684\u7db2\u7ad9\u7d50\u69cb\u53ef\u78ba\u4fdd\u7528\u6236\u548c\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u8f15\u9b06\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\u3002<\/p>\n<h3 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id=\"%e7%a2%ba%e4%bf%9d%e6%82%a8%e7%9a%84%e7%b6%b2%e7%ab%99%e9%81%a9%e5%90%88\">\u78ba\u4fdd\u60a8\u7684\u7db2\u7ad9\u9069\u5408<\/h3>\n<p>\u79fb\u52d5\u8a2d\u5099\u4f7f\u7528\u7121\u8ad6\u60a8\u662f\u5426\u6e96\u5099\u597d\uff0cGoogle\u90fd\u5c07\u5f37\u5236\u57f7\u884c\u79fb\u52d5\u8a2d\u5099\u512a\u5148\u7d22\u5f15\uff0c\u4e26\u4e14\u9ed8\u8a8d\u60c5\u6cc1\u4e0b\uff0c\u60a8\u7db2\u7ad9\u7684\u79fb\u52d5\u7248\u672c\u5c07\u662f\u4e3b\u8981\u7248\u672c\u3002\u67e5\u770b\u60a8\u7684\u7db2\u7ad9\u662f\u5426\u91dd\u5c0d\u79fb\u52d5\u8996\u5716\u9032\u884c\u4e86\u512a\u5316\u3002<\/p>\n<h3 id=\"%e6%aa%a2%e6%9f%a5%e6%96%b7%e9%96%8b%e7%9a%84%e9%8f%88%e6%8e%a5%ef%bc%8c\">\u6aa2\u67e5\u65b7\u958b\u7684\u93c8\u63a5\uff0c<\/h3>\n<p>\u67e5\u770b\u60a8\u7684\u5167\u90e8\u6216\u5916\u90e8\u93c8\u63a5\u662f\u5426\u51fa\u73fe4xx\u9801\uff0c\u7136\u5f8c\u4fee\u5fa9\u6216\u522a\u9664\u5b83\u5011\u3002<\/p>\n<h3 id=\"%e4%bd%bf%e7%94%a8seo-powersuite%e7%9a%84%e5%b9%ab%e5%8a%a9\">\u4f7f\u7528SEO PowerSuite\u7684\u5e6b\u52a9<\/h3>\n<p>WebSite Auditor\u5b83\u6703\u6293\u53d6\u60a8\u7684\u7db2\u7ad9\uff0c\u5831\u544a\u6240\u6709\u767c\u73fe\u7684\u554f\u984c\uff0c\u4ee5\u53ca\u5b83\u5011\u7684\u78ba\u5207\u4f4d\u7f6e\u4ee5\u53ca\u6709\u95dc\u5982\u4f55\u89e3\u6c7a\u9019\u4e9b\u554f\u984c\u7684\u5efa\u8b70\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-63c0a00ce66c940f69b6f5df32b16c03_r.jpg\" alt=\"\" title=\"v2-63c0a00ce66c940f69b6f5df32b16c03_r\"><\/p>\n<p>\u5f9e\u672c\u8cea\u4e0a\u8b1b\uff0c\u60a8\u6240\u7372\u5f97\u7684\u662f\u4e00\u4efd\u5f85\u8fa6\u4e8b\u9805\u6e05\u55ae\uff0c\u60a8\u53ef\u4ee5\u5617\u8a66\u81ea\u5df1\u6216\u5c07\u5176\u50b3\u905e\u7d66\u60a8\u7684Web\u958b\u767c\u5718\u968a\u3002\u89e3\u6c7a\u6280\u8853\u554f\u984c\u5f8c\uff0c\u60a8\u53ef\u4ee5\u7e7c\u7e8c\u9032\u884c\u641c\u7d22\u512a\u5316\u7684\u5176\u4ed6\u90e8\u5206\u3002<\/p>\n<h2 id=\"2-%e5%84%aa%e5%8c%96%e6%a0%b8%e5%bf%83%e7%b6%b2%e7%b5%a1%e7%94%9f%e5%91%bd-core-web-vital\">2.<a href=\"https:\/\/tenten.marketing\/blog\/google-core-web-vitals\/\" title=\"\u512a\u5316\u6838\u5fc3\u7db2\u7d61\u751f\u547d (Core Web Vital)\">\u512a\u5316\u6838\u5fc3\u7db2\u7d61\u751f\u547d (Core Web Vital)<\/a><\/h2>\n<p>Google\u6700\u8fd1\u5f15\u5165\u4e86\u6240\u6709\u9019\u4e09\u500b\u6307\u6a19\u90fd\u8655\u7406\u7528\u6236\u6240\u611f\u77e5\u7684\u9801\u9762\u901f\u5ea6\u7684\u4e0d\u540c\u65b9\u9762\u3002\u5728\u9019\u4e9b\u6307\u6a19\u4e0a\u8868\u73fe\u826f\u597d\u7684\u9801\u9762\u5c07\u7372\u5f97\u8207AMP\u9801\u9762\u76f8\u540c\u7684\u6392\u540d\u512a\u52e2\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-68f205d2179880565df15944d96f228d_r.jpg\" alt=\"\" title=\"v2-68f205d2179880565df15944d96f228d_r\"><\/p>\n<p>\u60a8\u53ef\u4ee5\u4f7f\u7528Google\u6703\u8a08\u7b97\u60a8\u7684\u512a\u5316\u5f97\u5206\uff0c\u4e26\u91dd\u5c0d\u67d0\u4e9b\u7279\u5b9a\u554f\u984c\u63d0\u4f9b\u4e00\u4e9b\u5efa\u8b70\uff0c\u4ee5\u6539\u5584\u60a8\u7684\u7db2\u7ad9\u3002\u901a\u5e38\uff0c\u4ee5\u4e0b\u662f\u7372\u5f97\u826f\u597d\u7684\u6838\u5fc3\u7db2\u7d61\u751f\u547d\u529b\u5206\u6578\u7684\u6700\u4f73\u5be6\u8e10\uff1a<\/p>\n<h4 id=\"%e5%b0%87%e6%9c%80%e5%a4%a7%e5%85%a7%e5%ae%b9%e7%b9%aa%e7%95%ab%ef%bc%88lcp%ef%bc%89%e4%bf%9d%e6%8c%81%e5%9c%a82-5%e7%a7%92%e4%bb%a5%e5%85%a7\">\u5c07\u6700\u5927\u5167\u5bb9\u7e6a\u756b\uff08LCP\uff09\u4fdd\u6301\u57282.5\u79d2\u4ee5\u5167<\/h4>\n<p>\u5c4f\u5e55\u53ef\u898b\u90e8\u5206\u7684\u6700\u5927\u5143\u7d20\u61c9\u57282.5\u79d2Google\u63d0\u4f9b\u4e86\u6709\u95dc\u6539\u9032LCP\u7684\u5ee3\u6cdb\u5efa\u8b70\uff0c\u4f46\u4e3b\u8981\u65b9\u9eb5\u5305\u62ec\u66f4\u5feb\u7684\u670d\u52d9\u5668\u97ff\u61c9\u6642\u9593\uff0c\u66f4\u5feb\u7684\u8cc7\u6e90\u52a0\u8f09\uff0c\u66f4\u5c11\u7684\u6e32\u67d3\u963b\u6b62JavaScript\u548cCSS\u4ee5\u53ca\u6539\u9032\u7684\u5ba2\u6236\u7aef\u6e32\u67d3\u3002<\/p>\n<h4 id=\"%e9%a6%96%e6%ac%a1%e8%bc%b8%e5%85%a5%e5%bb%b6%e9%81%b2%ef%bc%88fid%ef%bc%89%e4%bf%9d%e6%8c%81%e5%9c%a8100%e6%af%ab%e7%a7%92%e4%bb%a5%e4%b8%8b\">\u9996\u6b21\u8f38\u5165\u5ef6\u9072\uff08FID\uff09\u4fdd\u6301\u5728100\u6beb\u79d2\u4ee5\u4e0b<\/h4>\n<p>\u9801\u9762\u61c9\u5728\u6539\u5584FID\u7684\u5efa\u8b70\u4e2d\uff0c\u4e3b\u8981\u5efa\u8b70\u96c6\u4e2d\u5728\u4ee3\u78bc\u62c6\u5206\u548c\u6e1b\u5c11JavaScript\u4f7f\u7528\u4e0a\u3002<\/p>\n<h4 id=\"%e5%b0%87%e7%b4%af%e7%a9%8d%e4%bd%88%e5%b1%80%e5%81%8f%e7%a7%bb%ef%bc%88cls%ef%bc%89%e4%bf%9d%e6%8c%81%e5%9c%a810%ef%bc%85%e4%bb%a5%e4%b8%8b\">\u5c07\u7d2f\u7a4d\u4f48\u5c40\u504f\u79fb\uff08CLS\uff09\u4fdd\u6301\u572810\uff05\u4ee5\u4e0b<\/h4>\n<p>\u5728\u52a0\u8f09\u904e\u7a0b\u4e2d\uff0c\u5c4f\u5e55\u504f\u79fb\u4e0d\u61c9\u8d85\u904e10\uff05\u3002\u8981\u91dd\u5c0dCLS\u9032\u884c\u512a\u5316\uff0c\u60a8\u8981\u505a\u7684\u5168\u90e8\u5de5\u4f5c\u5c31\u662f\u5305\u542b\u5716\u50cf\u548c\u8996\u983b\u7684\u5c3a\u5bf8\u5c6c\u6027\uff0c\u4e26\u78ba\u4fdd\u6309\u9806\u5e8f\u5f9e\u9801\u9762\u9802\u90e8\u5230\u5e95\u90e8\u52a0\u8f09\u5167\u5bb9\u3002<\/p>\n<h2 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