{"id":14013,"date":"2021-08-01T02:42:51","date_gmt":"2021-07-31T18:42:51","guid":{"rendered":"https:\/\/www.gogoshark.com\/blog\/marketing\/topic-21272172\/"},"modified":"2023-01-05T16:33:20","modified_gmt":"2023-01-05T08:33:20","slug":"52-marketing-tech-must-know","status":"publish","type":"post","link":"https:\/\/www.gogoshark.com\/blog\/marketing\/52-marketing-tech-must-know\/","title":{"rendered":"52 \u7a2e\u884c\u92b7\u6230\u8853\u5168\u4ecb\u7d39"},"content":{"rendered":"<p>\u5728\u884c\u92b7\u624b\u6cd5\u5c64\u51fa\u4e0d\u7aae\u7684\u4eca\u5929\uff0c\u884c\u92b7\u4eba\u5e38\u5e38\u6703\u9047\u5230\u8a31\u591a\u65b0\u540d\u8a5e\uff0c\u8981\u8a18\u4f4f\u6240\u6709\u7684\u884c\u92b7\u6230\u7565\u4e0d\u80fd\u8aaa\u96e3\u65bc\u767b\u5929\uff0c\u537b\u4e5f\u662f\u5c0d\u8a18\u61b6\u529b\u7684\u6975\u5927\u8003\u9a57\u3002\u6709\u9451\u65bc\u6b64\uff0c\u6211\u7d66\u596e\u6230\u5728\u884c\u92b7\u7b2c\u4e00\u7dda\u7684\u5144\u5f1f\u59d0\u59b9\u5011\u9001\u798f\u5229\u4f86\u4e86\u3002\u4ee5\u4e0b\u768452\u7a2e\u4e3b\u8981\u884c\u92b7\u6230\u8853\u6392\u540d\u4e0d\u5206\u5148\u5f8c\uff0c\u5982\u80fd\u59a5\u5584\u904b\u7528\uff0c\u5fc5\u80fd\u5728\u7528\u6236\u62d3\u5c55\u548c\u54c1\u724c\u63a8\u5ee3\u65b9\u9762\u8b93\u4f60\u7372\u76ca\u826f\u591a\u3002<\/p>\n<h3 id=\"01-%e5%85%ac%e7%9b%8a%e8%a1%8c%e9%8a%b7%ef%bc%88cause-marketing%ef%bc%89\">01. \u516c\u76ca\u884c\u92b7\uff08Cause Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/c3df6ad2562c241d6cf31f3fbea52005_r.jpg\" alt=\"\" title=\"c3df6ad2562c241d6cf31f3fbea52005_r\"><\/p>\n<p>\u6e6f\u59c6\u5e03\u978b\u4e26\u6c92\u6709\u63a1\u7528\u50b3\u7d71\u7684\u201c\u8cb7\u4e00\u9001\u4e00\u201d\u4fc3\u92b7\u65b9\u5f0f\uff0c\u800c\u662f\u6c7a\u5b9a\u6bcf\u8ce3\u51fa\u4e00\u96d9\u978b\u5c31\u8d08\u9001\u4e00\u96d9\u7d66\u8ca7\u56f0\u4eba\u58eb\uff0c\u6b64\u8209\u5efa\u7acb\u4e86\u66f4\u591a\u7684\u7528\u6236\u95dc\u6ce8\u548c\u54c1\u724c\u7f8e\u8b7d\u5ea6\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/e27cb06bc4f43449cb06cebfb145241e_r.jpg\" alt=\"\" title=\"e27cb06bc4f43449cb06cebfb145241e_r\"><\/p>\n<h3 id=\"02-%e9%97%9c%e4%bf%82%e8%a1%8c%e9%8a%b7%ef%bc%88relationship-marketing%ef%bc%89\">02. \u95dc\u4fc2\u884c\u92b7\uff08Relationship Marketing\uff09<\/h3>\n<p>\u7528\u6236\u8d8a\u559c\u6b61\u4f60\u7684\u54c1\u724c\uff0c\u5c31\u8d8a\u9858\u610f\u82b1\u66f4\u591a\u7684\u9322\u5728\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u4e0a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/516d255d388f5e2ae01e4fadc7c9229d_r.jpg\" alt=\"\" title=\"516d255d388f5e2ae01e4fadc7c9229d_r\"><\/p>\n<p>\u8a31\u591a\u50b3\u7d71\u96f6\u552e\u5546\u5df2\u7d93\u767c\u73fe\u95dc\u4fc2\u884c\u92b7\u7684\u6548\u7528\u3002\u6c83\u723e\u683c\u6797\u9023\u9396\u85e5\u5e97\u5728\u63a8\u884c\u95dc\u4fc2\u884c\u92b7\u5f8c\uff0c\u6709\u4e9b\u7528\u6236\u901a\u904e\u4ed6\u5011\u7684\u6240\u6709\u92b7\u552e\u6e20\u9053\uff08\u5be6\u9ad4\u5e97\u3001\u7db2\u5e97\u3001\u624b\u6a5f\u7b49\uff09\u8cfc\u8cb7\u5546\u54c1\uff0c\u800c\u4e14\u9019\u4e9b\u7528\u6236\u7684\u6d88\u8cbb\u984d\u662f\u5be6\u9ad4\u5e97\u7528\u6236\u76846\u500d\u4e4b\u591a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/15d284d7eac8cf0777396730f9163be5_r.jpg\" alt=\"\" title=\"15d284d7eac8cf0777396730f9163be5_r\"><\/p>\n<h3 id=\"03-%e7%b7%9a%e4%b8%8b%e8%a1%8c%e9%8a%b7%ef%bc%88offline-marketing%ef%bc%89\">03. \u7dda\u4e0b\u884c\u92b7\uff08Offline Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/d4ab7c9655a39ca64b029f27cc714b1d_r.jpg\" alt=\"\" title=\"d4ab7c9655a39ca64b029f27cc714b1d_r\"><\/p>\n<p>\u53ef\u53e3\u53ef\u6a02\u516c\u53f8\u63a8\u51fa\u4e86\u4e00\u7a2e\u53ef\u4ee5\u64c1\u62b1\u7684\u81ea\u52d5\u8ca9\u8ce3\u6a5f\uff0c\u4e26\u9080\u8acb\u7528\u6236\u53bb\u9ad4\u9a57\u3002\u9019\u7a2e\u884c\u92b7\u624b\u6cd5\u5ef6\u7e8c\u4e86\u53ef\u53e3\u53ef\u6a02\u628a\u54c1\u724c\u548c\u5feb\u6a02\u9019\u4e00\u7528\u6236\u6838\u5fc3\u60c5\u611f\u806f\u7e6b\u5728\u4e00\u8d77\u7684\u6230\u7565\uff0c\u540c\u6642\u4e5f\u7d66\u7528\u6236\u63d0\u4f9b\u4e86\u7dda\u4e0b\u9ad4\u9a57\u771f\u5be6\u7522\u54c1\u7684\u6a5f\u6703\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/350f2575052c89058878bc621f46be72_r.jpg\" alt=\"\" title=\"350f2575052c89058878bc621f46be72_r\"><\/p>\n<h3 id=\"04-%e6%95%b8%e5%ad%97%e8%a1%8c%e9%8a%b7%ef%bc%88digital-marketing%ef%bc%89\">04. \u6578\u5b57\u884c\u92b7\uff08Digital Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/2c5fc812148d380ed9b9778be136c357_r.jpg\" alt=\"\" title=\"2c5fc812148d380ed9b9778be136c357_r\"><\/p>\n<h3 id=\"05-%e9%a3%a2%e9%a4%93%e8%a1%8c%e9%8a%b7%ef%bc%88scarcity-marketing%ef%bc%89\">05. \u98e2\u9913\u884c\u92b7\uff08Scarcity Marketing\uff09<\/h3>\n<p>\u52de\u65af\u840a\u65af\u63a8\u51fa\u7684\u5e7b\u5f71\u9f8d\u5e74\u9650\u91cf\u7248\u5f88\u5feb\u5c31\u92b7\u552e\u4e00\u7a7a\u3002\u5118\u7ba1\u9019\u6b3e\u8eca\u7684\u552e\u50f9\u6bd4\u5176\u4ed6\u8c6a\u83ef\u8eca\u9084\u8981\u9ad8\uff0c\u4f46\u7522\u54c1\u7684\u7a00\u7f3a\u6027\u62ac\u9ad8\u4e86\u7528\u6236\u7684\u6e34\u671b\u548c\u50f9\u683c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/7e8663eac8880701aeac3877ab841952_r.jpg\" alt=\"\" title=\"7e8663eac8880701aeac3877ab841952_r\"><\/p>\n<h3 id=\"06-%e5%8f%a3%e7%a2%91%e8%a1%8c%e9%8a%b7%ef%bc%88word-of-mouth-marketing%ef%bc%89\">06. \u53e3\u7891\u884c\u92b7\uff08Word-of-Mouth Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/b409166f1dd66312ce5a87475df20477_r.jpg\" alt=\"\" title=\"b409166f1dd66312ce5a87475df20477_r\"><\/p>\n<h3 id=\"07-%e8%a1%8c%e5%8b%95%e6%bf%80%e7%99%bc%e8%a1%8c%e9%8a%b7%ef%bc%88call-to-action-marketing%ef%bc%89\">07. \u884c\u52d5\u6fc0\u767c\u884c\u92b7\uff08Call-to-Action Marketing\uff09<\/h3>\n<p>CTA\u884c\u92b7\u662f\u7db2\u7ad9\u4e0a\u96c6\u5ba2\u5f0f\u884c\u92b7\u7684\u4e00\u90e8\u5206\uff0c\u8868\u73fe\u70ba\u7db2\u9801\u6a6b\u5e45\u3001\u6587\u672c\u6216\u5716\u7247\uff0c\u901a\u904e\u63d0\u793a\u7528\u6236\u9ede\u64ca\u7684\u65b9\u5f0f\uff0c\u5c07\u4ed6\u5011\u5e36\u5165\u8f49\u5316\u6f0f\u6597\u2014\u2014\u901a\u5e38\u662f\u5c0e\u5411\u53ef\u4ee5\u9032\u884c\u8cfc\u8cb7\u7684\u7db2\u5e97\u3002<\/p>\n<h3 id=\"08-%e5%b7%ae%e7%95%b0%e5%8c%96%e8%a1%8c%e9%8a%b7%ef%bc%88diversity-marketing%ef%bc%89\">08. \u5dee\u7570\u5316\u884c\u92b7\uff08Diversity Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/d44b8ac5d517409acdd92a2af597e6b5_r.jpg\" alt=\"\" title=\"d44b8ac5d517409acdd92a2af597e6b5_r\"><\/p>\n<h3 id=\"09-%e7%a7%98%e5%af%86%e8%a1%8c%e9%8a%b7%ef%bc%88undercover-marketing%ef%bc%89\">09. \u79d8\u5bc6\u884c\u92b7\uff08Undercover Marketing\uff09<\/h3>\n<p>\u60f3\u60f3\u770b\uff0c\u4f60\u6703\u56e0\u70ba\u4e00\u90e8\u9810\u544a\u7247\u800c\u8208\u596e\u5730\u8dd1\u53bb\u770b\u96fb\u5f71\uff0c\u5118\u7ba1\u9810\u544a\u7247\u4e26\u6c92\u6709\u5448\u73fe\u96fb\u5f71\u7684\u5168\u8c8c\uff0c\u4f46\u5b83\u537b\u6210\u529f\u5730\u5f15\u8d77\u4e86\u89c0\u773e\u7684\u8208\u8da3\uff0c\u8b93\u4ed6\u5011\u6e34\u671b\u770b\u5230\u66f4\u591a\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/1f1b00bf802196bf03d8f8e962a3b76a_r.jpg\" alt=\"\" title=\"1f1b00bf802196bf03d8f8e962a3b76a_r\"><\/p>\n<h3 id=\"10-%e4%ba%a4%e6%98%93%e8%a1%8c%e9%8a%b7%ef%bc%88transactional-marketing%ef%bc%89\">10. \u4ea4\u6613\u884c\u92b7\uff08Transactional Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/dd3fb3b0d55c89a480e08c788901cc01_r.jpg\" alt=\"\" title=\"dd3fb3b0d55c89a480e08c788901cc01_r\"><\/p>\n<h3 id=\"11-%e5%a4%a7%e7%9c%be%e8%a1%8c%e9%8a%b7%ef%bc%88mass-marketing%ef%bc%89\">11. \u5927\u773e\u884c\u92b7\uff08Mass Marketing\uff09<\/h3>\n<p>\u5927\u578b\u4f01\u696d\u82b1\u5927\u9322\u53bb\u7814\u7a76\u5927\u6578\u64da\uff0c\u9019\u8b93\u4ed6\u5011\u6df1\u5165\u4e86\u89e3\u8a72\u5728\u4ec0\u9ebc\u5730\u65b9\u9032\u884c\u5a92\u9ad4\u6295\u653e\uff0c\u4ee5\u5438\u5f15\u5168\u570b\u7684\u6f5b\u5728\u7528\u6236\u4f86\u8cfc\u8cb7\u4ed6\u5011\u7684\u7522\u54c1\u6216\u670d\u52d9\u3002<\/p>\n<p>\u6c83\u723e\u746a\u9023\u9396\u8d85\u5e02\u5c31\u662f\u96f6\u552e\u696d\u6709\u6548\u57f7\u884c\u5927\u773e\u884c\u92b7\u7684\u4f8b\u8b49\uff0c\u4f5c\u70ba\u5168\u4e16\u754c\u6392\u540d\u7b2c\u4e00\u7684\u96f6\u552e\u5546\uff0c\u4ed6\u5011\u8070\u660e\u5730\u9032\u884c\u5927\u773e\u884c\u92b7\uff0c\u5e38\u5e38\u7d66\u7528\u6236\u5e36\u4f86\u672c\u5730\u5316\u548c\u6eab\u6696\u7684\u611f\u89ba\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/cfb09bece342466e8edb666c110a7c3c_r.jpg\" alt=\"\" title=\"cfb09bece342466e8edb666c110a7c3c_r\"><\/p>\n<h3 id=\"12-%e5%ad%a3%e7%af%80%e8%a1%8c%e9%8a%b7%ef%bc%88seasonal-marketing%ef%bc%89%ef%bc%9a\">12. \u5b63\u7bc0\u884c\u92b7\uff08Seasonal Marketing\uff09\uff1a<\/h3>\n<p>\u5c0d\u65bc\u970d\u723e\u99ac\u514b\u8d85\u5e02\u9019\u6a23\u7684\u96f6\u552e\u5546\uff0c\u6bcd\u89aa\u7bc0\u7684\u92b7\u91cf\u5728\u4ed6\u5011\u7684\u7e3d\u92b7\u91cf\u4e2d\u4f54\u64da\u5f88\u5927\u4e00\u90e8\u5206\uff0c\u901a\u904e\u7d50\u5408\u90a3\u4e9b\u5c0d\u7528\u6236\u5f88\u91cd\u8981\u7bc0\u5047\u65e5\u9032\u884c\u63a8\u5ee3\uff0c\u4f60\u8207\u4ed6\u5011\u751f\u6d3b\u7684\u806f\u7e6b\u5c31\u66f4\u52a0\u7dca\u5bc6\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/5e787e9235f19cd65509f00023bb72a9_r.jpg\" alt=\"\" title=\"5e787e9235f19cd65509f00023bb72a9_r\"><\/p>\n<h3 id=\"13-%e5%85%ac%e9%97%9c%e8%a1%8c%e9%8a%b7\">13. \u516c\u95dc\u884c\u92b7<\/h3>\n<p>\u860b\u679c\u516c\u53f8\u7684\u5275\u59cb\u4eba\u53f2\u8482\u592b\u00b7\u55ac\u5e03\u65af\u5728\u4e16\u7684\u6642\u5019\uff0c\u6bcf\u767c\u5e03\u4e00\u6b3e\u65b0\u7522\u54c1\u90fd\u6703\u8209\u884c\u4e00\u5834\u76db\u5927\u7684\u65b0\u805e\u767c\u5e03\u6703\uff0c\u9019\u4e00\u50b3\u7d71\u5ef6\u7e8c\u81f3\u4eca\uff0c\u7576\u4ec0\u9ebc\u4e8b\u60c5\u51fa\u4e86\u932f\u6642\uff0c\u64c1\u6709\u826f\u597d\u7684\u516c\u95dc\u884c\u92b7\u6230\u7565\u4e5f\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/7ad410fdaffc904d168745efbca97375_r.jpg\" alt=\"\" title=\"7ad410fdaffc904d168745efbca97375_r\"><\/p>\n<h3 id=\"14-%e7%97%85%e6%af%92%e8%a1%8c%e9%8a%b7%ef%bc%88viral-marketing%ef%bc%89\">14. \u75c5\u6bd2\u884c\u92b7\uff08Viral Marketing\uff09<\/h3>\n<p>\u6bcf\u9022\u6709\u65b0\u7522\u54c1\u4e0a\u5e02\uff0c\u90fd\u5fc5\u9808\u7d66\u7528\u6236\u4e00\u500b\u7406\u7531\uff0c\u8b93\u4ed6\u5011\u5922\u60f3\u6210\u70ba\u9019\u4ef6\u65b0\u7522\u54c1\u7684\u4f7f\u7528\u8005\u3002<\/p>\n<p>\u897f\u6377\u822a\u7a7a\u516c\u53f8\u63a8\u51fa2013\u5e74\u8056\u8a95\u8996\u983b\u6642\uff0c\u9810\u8a08\u670980\u842c\u4eba\u6703\u89c0\u770b\u3002\u7136\u800c\u5728\u9019\u6bb5\u540d\u70ba\u300a\u8056\u8a95\u5947\u8e5f\u300b\u7684\u8996\u983b\u6b63\u5f0f\u4e0a\u7dda\u5f8c\u77ed\u77ed\u5e7e\u5929\uff0c\u5c31\u6709\u5168\u7403200\u591a\u500b\u570b\u5bb6\u548c\u5730\u5340\u76841300\u591a\u842c\u4eba\u89c0\u770b\u4e86\u5b83\u3002\u5728\u82f1\u570b\u3001\u6fb3\u5927\u5229\u4e9e\u3001\u65e5\u672c\u3001\u6ce2\u862d\u548c\u99ac\u4f86\u897f\u4e9e\uff0c\u9019\u6bb5\u8996\u983b\u90fd\u6210\u4e86\u71b1\u9580\u8a71\u984c\uff0c\u7531\u6b64\u5e36\u4f86\u7684\u5a92\u9ad4\u95dc\u6ce8\u6298\u5408100\u591a\u842c\u7f8e\u5143\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/98b00d8cba53f5f5eafe0a9976ed70c2_r.jpg\" alt=\"\" title=\"98b00d8cba53f5f5eafe0a9976ed70c2_r\"><\/p>\n<h3 id=\"15-%e7%b7%9a%e4%b8%8a%e8%a1%8c%e9%8a%b7%ef%bc%88online-marketing%ef%bc%89\">15. \u7dda\u4e0a\u884c\u92b7\uff08Online Marketing\uff09<\/h3>\n<p>\u4eca\u5929\u5927\u591a\u6578\u7dda\u4e0a\u6230\u7565\u884c\u92b7\u90fd\u662f\u589e\u9577\u6230\u7565\uff08\u5982\u6700\u5927\u7a0b\u5ea6\u5730\u63a1\u7528A\/B\u6e2c\u8a66\uff09\u548c\u5404\u7a2e\u5438\u5f15\u8a3b\u610f\u529b\u7684\u8a8d\u77e5\u5ea6\u6230\u7565\u7684\u7d50\u5408\u3002<\/p>\n<p>\u7dda\u4e0a\u884c\u92b7\u7684\u4e00\u500b\u975e\u5e38\u6709\u6548\u7684\u6210\u529f\u6848\u4f8b\u662f\u653f\u5e9c\u50f1\u54e1\u4fdd\u96aa\u516c\u53f8\uff0c\u4ed6\u5011\u53ea\u9700\u8981\u7528\u6236\u8f38\u5165\u81ea\u5df1\u7684\u90f5\u653f\u7de8\u78bc\uff0c\u5c31\u80fd\u7acb\u5373\u7d66\u51fa\u6298\u6263\u66f4\u591a\u7684\u5831\u50f9\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/6f329d2d777b34752ab31d7463344235_r.jpg\" alt=\"\" title=\"6f329d2d777b34752ab31d7463344235_r\"><\/p>\n<h3 id=\"16-%e9%9b%bb%e5%ad%90%e9%83%b5%e4%bb%b6%e8%a1%8c%e9%8a%b7%ef%bc%88email-marketing%ef%bc%89\">16. \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff08Email Marketing\uff09<\/h3>\n<p>\u8a31\u591aB2B\u884c\u92b7\u4eba\u975e\u5e38\u4f9d\u8cf4\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff0c\u9019\u662f\u4ed6\u5011\u8207\u7528\u6236\u6e9d\u901a\u7684\u4e3b\u8981\u624b\u6bb5\u3002\u5728\u884c\u696d\u5c55\u6703\u4e0a\uff0c\u7d93\u5e38\u53ef\u4ee5\u770b\u898bIBM\u516c\u53f8\u7684\u9867\u554f\u8207\u6f5b\u5728\u7528\u6236\u4ea4\u63db\u96fb\u5b50\u90f5\u4ef6\u8a0a\u606f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/08a0da5f7980486f71cd30f183e73bd5_r.jpg\" alt=\"\" title=\"08a0da5f7980486f71cd30f183e73bd5_r\"><\/p>\n<h3 id=\"17-%e7%a6%8f%e9%9f%b3%e8%a1%8c%e9%8a%b7%ef%bc%88evangelism-marketing%ef%bc%89\">17. \u798f\u97f3\u884c\u92b7\uff08Evangelism Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/333c5780f93e659444e7ad1825dbb886_r.jpg\" alt=\"\" title=\"333c5780f93e659444e7ad1825dbb886_r\"><\/p>\n<h3 id=\"18-%e4%ba%8b%e4%bb%b6%e8%a1%8c%e9%8a%b7%ef%bc%88event-marketing%ef%bc%89\">18. \u4e8b\u4ef6\u884c\u92b7\uff08Event Marketing\uff09<\/h3>\n<p>\u6885\u897f\u767e\u8ca8\u7684\u611f\u6069\u7bc0\u904a\u884c\u5df2\u7d93\u6210\u70ba\u7f8e\u570b\u6587\u5316\u7684\u4e00\u90e8\u5206\uff0c\u5b83\u8cab\u901a\u4e86\u7528\u6236\u559c\u611b\u7684\u5169\u5927\u4e8b\u4ef6\uff1a\u611f\u6069\u7bc0\u548c\u8cfc\u7269\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/bc36c3281ae1cd4ac25757ad69583fe6_r.jpg\" alt=\"\" title=\"bc36c3281ae1cd4ac25757ad69583fe6_r\"><\/p>\n<h3 id=\"19-%e6%8e%a8%e5%bb%a3%e5%bc%8f%e8%a1%8c%e9%8a%b7%ef%bc%88outbound-marketing%ef%bc%89\">19. \u63a8\u5ee3\u5f0f\u884c\u92b7\uff08Outbound Marketing\uff09<\/h3>\n<p>\u7576\u5fae\u8edf\u8ce3\u81ea\u5df1\u7684\u8ca1\u52d9\u8edf\u4ef6\u6642\uff0c\u5c31\u7d93\u5e38\u63a1\u7528\u63a8\u5ee3\u5f0f\u884c\u92b7\uff0c\u9996\u5148\u8b58\u5225\u6f5b\u5728\u76ee\u6a19\uff0c\u7136\u5f8c\u6253\u96fb\u8a71\u7d66\u90a3\u4e9b\u516c\u53f8\u8981\u6c42\u9762\u8ac7\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/0e49bcbd249a77bc9835f31659f80299_r.jpg\" alt=\"\" title=\"0e49bcbd249a77bc9835f31659f80299_r\"><\/p>\n<h3 id=\"20-%e9%9b%86%e5%ae%a2%e5%bc%8f%e8%a1%8c%e9%8a%b7%ef%bc%88inbound-marketing%ef%bc%89\">20. \u96c6\u5ba2\u5f0f\u884c\u92b7\uff08Inbound Marketing\uff09<\/h3>\n<p>\u7576\u4f01\u696d\u5ba2\u6236\u4f86\u96fb\u6aa2\u67e5\u81ea\u5df1\u7684\u8cec\u6236\u9918\u984d\u6642\uff0c\u5927\u901a\u9280\u884c\u7d93\u5e38\u85c9\u6a5f\u8a62\u554f\u4ed6\u5011\u662f\u5426\u6709\u8208\u8da3\u7372\u5f97\u4fe1\u8cb8\u984d\u5ea6\u3001401\uff08k\uff09\u8a08\u5283\uff0c\u6216\u662f\u8a72\u884c\u63d0\u4f9b\u7684\u5176\u4ed6\u670d\u52d9\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/be66c6c41c795e1e0109cbe8d4941f48_r.jpg\" alt=\"\" title=\"be66c6c41c795e1e0109cbe8d4941f48_r\"><\/p>\n<h3 id=\"21-%e5%85%8d%e8%b2%bb%e8%b4%88%e5%93%81%e8%a1%8c%e9%8a%b7%ef%bc%88freebie-marketing%ef%bc%89\">21. \u514d\u8cbb\u8d08\u54c1\u884c\u92b7\uff08Freebie Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/7572a38ab5ecb482587e8ca8a6a41b0d_r.jpg\" alt=\"\" title=\"7572a38ab5ecb482587e8ca8a6a41b0d_r\"><\/p>\n<h3 id=\"22-%e5%a2%9e%e9%87%8f%e8%a1%8c%e9%8a%b7%ef%bc%88augmented-marketing%ef%bc%89\">22. \u589e\u91cf\u884c\u92b7\uff08Augmented Marketing\uff09<\/h3>\n<p>\u4e9e\u99ac\u905c\u7db2\u7ad9\u5c31\u70ba\u652f\u4ed8\u4e00\u6b21\u6027\u5e74\u8cbb\u7684\u6703\u54e1\u63d0\u4f9b\u514d\u8cbb\u7684\u5169\u65e5\u9001\u9054\u670d\u52d9\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/e785183ea2cfe89a91df32db234f7d49_r.jpg\" alt=\"\" title=\"e785183ea2cfe89a91df32db234f7d49_r\"><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/e785183ea2cfe89a91df32db234f7d49_r.jpg\" alt=\"\" title=\"e785183ea2cfe89a91df32db234f7d49_r\"><\/p>\n<h3 id=\"23-%e6%96%b0%e8%81%9e%e7%b0%a1%e5%a0%b1%e8%a1%8c%e9%8a%b7%ef%bc%88newsletter-marketing%ef%bc%89%ef%bc%9a\">23. \u65b0\u805e\u7c21\u5831\u884c\u92b7\uff08Newsletter Marketing\uff09\uff1a<\/h3>\n<p>The Motley Fool\u6295\u8cc7\u7db2\u7ad9\u591a\u5e74\u4ee5\u4f86\u4e00\u76f4\u5728\u793e\u5340\u91cc\u5206\u4eab\u6295\u8cc7\u898b\u89e3\uff0c\u9019\u4e9b\u65b0\u805e\u7c21\u5831\u5728\u793e\u5340\u6210\u54e1\u4e2d\u5efa\u7acb\u4e86\u4e00\u7a2e\u5305\u5bb9\u611f\u548c\u53c3\u8207\u611f\uff0c\u4e26\u6210\u70ba\u7db2\u7ad9\u7528\u6236\u98db\u901f\u589e\u9577\u7684\u9996\u8981\u52d5\u529b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/af6fbad9ff840379d74cc8021ccd4125_r.jpg\" alt=\"\" title=\"af6fbad9ff840379d74cc8021ccd4125_r\"><\/p>\n<h3 id=\"24-%e5%85%a7%e5%ae%b9%e8%a1%8c%e9%8a%b7%ef%bc%88content-marketing%ef%bc%89\">24. \u5167\u5bb9\u884c\u92b7\uff08Content Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/d85f4b86938fce83f08daadd4ea2e1e6_r.jpg\" alt=\"\" title=\"d85f4b86938fce83f08daadd4ea2e1e6_r\"><\/p>\n<h3 id=\"25-%e5%b1%95%e6%9c%83%e8%a1%8c%e9%8a%b7%ef%bc%88tradeshow-marketing%ef%bc%89\">25. \u5c55\u6703\u884c\u92b7\uff08Tradeshow Marketing\uff09<\/h3>\n<p>\u5c55\u6703\u662f\u4e00\u7a2e\u884c\u696d\u805a\u6703\uff0c\u61c9\u9080\u524d\u4f86\u7684\u7528\u6236\u53ef\u4ee5\u5617\u8a66\u884c\u696d\u5167\u6240\u6709\u7684\u53c3\u5c55\u7522\u54c1\u3002<\/p>\n<p>\u70ba\u4e86\u63a8\u51fa\u65b0\u7522\u54c1\uff0c\u798f\u7279\u6c7d\u8eca\u516c\u53f8\u6bcf\u5e74\u5728\u570b\u969b\u8eca\u5c55\u4e0a\u90fd\u6703\u82b1\u8cbb\u5927\u91cf\u6642\u9593\u4f48\u7f6e\u548c\u7d93\u71df\u4ed6\u5011\u7684\u5c55\u4f4d\uff0c\u9019\u4e9b\u8eca\u5c55\u7d66\u4e86\u8a18\u8005\u548c\u7528\u6236\u89aa\u8eab\u9ad4\u9a57\u6c7d\u8eca\u6027\u80fd\u7684\u6a5f\u6703\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/f4cc41e19d717dea270e0f9c3f0df490_r.jpg\" alt=\"\" title=\"f4cc41e19d717dea270e0f9c3f0df490_r\"><\/p>\n<h3 id=\"26-%e6%96%87%e7%ab%a0%e8%a1%8c%e9%8a%b7%ef%bc%88article-marketing%ef%bc%89\">26. \u6587\u7ae0\u884c\u92b7\uff08Article Marketing\uff09<\/h3>\n<p>\u4e00\u4e9b\u5275\u65b0\u7522\u54c1\u4ee5\u6587\u7ae0\u6216\u767d\u76ae\u66f8\u7684\u5f62\u5f0f\u767c\u5e03\uff0c\u4ee5\u4fbf\u5411\u5c08\u696d\u8cb7\u5bb6\u5206\u4eab\u5176\u4e2d\u7684\u6280\u8853\u8a0a\u606f\u3002<\/p>\n<p>\u4e9e\u99ac\u905c\u4e00\u76f4\u5728\u5176\u7db2\u7ad9\u4e0a\u5206\u4eab\u95dc\u65bc\u96f2\u8a08\u7b97\u6280\u8853\u7684\u767d\u76ae\u66f8\uff0c\u9019\u5c0d\u5c08\u696d\u8cb7\u5bb6\u662f\u4e00\u7a2e\u975e\u5e38\u7cbe\u660e\u7684\u884c\u92b7\u624b\u6bb5\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/141eeb96158b155f3d20227c55b5c3ee_r.jpg\" alt=\"\" title=\"141eeb96158b155f3d20227c55b5c3ee_r\"><\/p>\n<h3 id=\"27-%e6%90%9c%e7%b4%a2%e8%a1%8c%e9%8a%b7%ef%bc%88search-marketing%ef%bc%89\">27. \u641c\u7d22\u884c\u92b7\uff08Search Marketing\uff09<\/h3>\n<p>\u4eca\u5929\uff0c\u7528\u6236\u6709\u4ec0\u9ebc\u7591\u554f\u5f80\u5f80\u4e0d\u662f\u53bb\u554f\u81ea\u5df1\u7684\u670b\u53cb\uff0c\u800c\u662f\u76f4\u63a5\u4e0a\u8c37\u6b4c\u641c\u7d22\uff0c\u56e0\u6b64\u4f60\u5fc5\u9808\u638c\u63e1\u641c\u7d22\u5f15\u64ce\u512a\u5316\u6280\u8853\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/905eee35b0785e4cf40c2adfbf3d64a4_r.jpg\" alt=\"\" title=\"905eee35b0785e4cf40c2adfbf3d64a4_r\"><\/p>\n<h3 id=\"28-%e7%9b%b4%e9%83%b5%e8%a1%8c%e9%8a%b7%ef%bc%88direct-mail-marketing%ef%bc%89\">28. \u76f4\u90f5\u884c\u92b7\uff08Direct Mail Marketing\uff09<\/h3>\n<p>\u76f4\u90f5\u884c\u92b7\u975e\u5e38\u91cd\u8996\u7528\u6236\u3001\u6578\u64da\u548c\u8cac\u4efb\u539f\u5247\u3002<\/p>\n<p>\u9019\u7a2e\u884c\u92b7\u65b9\u5f0f\u6709\u5176\u6d88\u6975\u7684\u4e00\u9762\uff08\u7528\u6236\u4e0d\u5e0c\u671b\u88ab\u5927\u91cf\u90f5\u4ef6\u6253\u64fe\uff09\uff0c\u4f46\u8a31\u591a\u7cbe\u660e\u7684\u516c\u53f8\u628a\u76f4\u90f5\u884c\u92b7\u505a\u5f97\u975e\u5e38\u597d\u3002\u6bd4\u5982\u505a\u6236\u5916\u7528\u54c1\u7684LLBean\uff0c\u4ed6\u5011\u7684\u7528\u6236\u5c0d\u5176\u5b9a\u671f\u7522\u54c1\u76ee\u9304\u53ef\u4ee5\u8aaa\u662f\u7ff9\u9996\u4ee5\u76fc\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/31b6490bc5880dc57bfb104dd2864539_r.jpg\" alt=\"\" title=\"31b6490bc5880dc57bfb104dd2864539_r\"><\/p>\n<h3 id=\"29-%e5%88%a9%e5%9f%ba%e8%a1%8c%e9%8a%b7%ef%bc%88niche-marketing%ef%bc%89\">29. \u5229\u57fa\u884c\u92b7\uff08Niche Marketing\uff09<\/h3>\n<p>\u978b\u696d\u5e02\u5834\u770b\u4f3c\u5df2\u7d93\u64c1\u64e0\u4e0d\u582a\uff0c\u4f46\u842c\u65af\u88fd\u978b\u516c\u53f8\u537b\u6ce8\u610f\u5230\u4e86\u4e00\u500b\u6c92\u6709\u5f97\u5230\u5145\u5206\u670d\u52d9\u7684\u7528\u6236\u7fa4\u9ad4\uff1a\u73a9\u6ed1\u677f\u7684\u4eba\uff0c\u65bc\u662f\u4ed6\u5011\u5c08\u6ce8\u958b\u767c\u9019\u500b\u5229\u57fa\u5e02\u5834\uff0c\u751f\u610f\u4e5f\u7531\u6b64\u8208\u9686\u8d77\u4f86\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/b46d9ee6856fb5689c570c5244d8ce33_r.jpg\" alt=\"\" title=\"b46d9ee6856fb5689c570c5244d8ce33_r\"><\/p>\n<h3 id=\"30-%e6%bb%b4%e6%b0%b4%e5%bc%8f%e8%a1%8c%e9%8a%b7%ef%bc%88drip-marketing%ef%bc%89\">30. \u6ef4\u6c34\u5f0f\u884c\u92b7\uff08Drip Marketing\uff09<\/h3>\n<p>\u9019\u4e9b\u8a0a\u606f\u901a\u5e38\u63a1\u7528\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u65b9\u5f0f\u50b3\u64ad\uff0c\u540c\u6642\u4e5f\u53ef\u4ee5\u4f7f\u7528\u5176\u4ed6\u5a92\u9ad4\u3002<\/p>\n<h3 id=\"31-%e7%a4%be%e7%be%a4%e8%a1%8c%e9%8a%b7%ef%bc%88community-marketing%ef%bc%89\">31. \u793e\u7fa4\u884c\u92b7\uff08Community Marketing\uff09<\/h3>\n<p>\u9019\u7a2e\u884c\u92b7\u65b9\u5f0f\u80fd\u63d0\u9ad8\u54c1\u724c\u5fe0\u8aa0\u5ea6\u548c\u7522\u54c1\u6eff\u610f\u5ea6\uff0c\u540c\u6642\u4e5f\u5728\u81ea\u5df1\u7684\u54c1\u724c\u793e\u7fa4\u88e1\u63d0\u5347\u53e3\u7891\u6548\u61c9\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/221c7b384bbef2de7660feaaf5d8c414_r.jpg\" alt=\"\" title=\"221c7b384bbef2de7660feaaf5d8c414_r\"><\/p>\n<h3 id=\"32-%e7%a4%be%e4%ba%a4%e5%aa%92%e9%ab%94%e8%a1%8c%e9%8a%b7%ef%bc%88social-media-marketing%ef%bc%89\">32. \u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\uff08Social Media Marketing\uff09<\/h3>\n<p>\u793e\u4ea4\u5a92\u9ad4\u70ba\u9858\u610f\u5411\u7528\u6236\u4e92\u52d5\u6295\u8cc7\u7684\u7cbe\u660e\u5546\u5bb6\u63d0\u4f9b\u4e86\u4e00\u500b\u96e3\u5f97\u7684\u6a5f\u6703\uff0c\u9019\u7a2e\u884c\u92b7\u65b9\u5f0f\u9084\u8655\u65bc\u8d77\u6b65\u968e\u6bb5\uff0c\u4f46\u6210\u9577\u6975\u70ba\u8fc5\u901f\u3002<\/p>\n<p>\u897f\u5357\u822a\u7a7a\u516c\u53f8\u7b49\u4f01\u696d\u64c1\u670930\u4eba\u4ee5\u4e0a\u7684\u90e8\u9580\uff0c\u5176\u4e3b\u8981\u8077\u8cac\u5c31\u662f\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u8207\u7528\u6236\u7a4d\u6975\u4e92\u52d5\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/1368deb12f902f530f304c0c507926d2_r.jpg\" alt=\"\" title=\"1368deb12f902f530f304c0c507926d2_r\"><\/p>\n<h3 id=\"33-%e8%b7%a8%e5%aa%92%e9%ab%94%e8%a1%8c%e9%8a%b7%ef%bc%88cross-media-marketing%ef%bc%89\">33. \u8de8\u5a92\u9ad4\u884c\u92b7\uff08Cross-Media Marketing\uff09<\/h3>\n<h3 id=\"34-%e8%bf%91%e8%b7%9d%e9%9b%a2%e8%a1%8c%e9%8a%b7%ef%bc%88close-range-marketing%ef%bc%89\">34. \u8fd1\u8ddd\u96e2\u884c\u92b7\uff08Close Range Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/9b89f0ea2bb9b8ea5ce93f9382c816d6_r.jpg\" alt=\"\" title=\"9b89f0ea2bb9b8ea5ce93f9382c816d6_r\"><\/p>\n<h3 id=\"35-b2b%e8%a1%8c%e9%8a%b7%ef%bc%88business-to-business-marketing%ef%bc%89\">35. B2B\u884c\u92b7\uff08Business-to-Business Marketing\uff09<\/h3>\n<p>IBM\u5c31\u7279\u5225\u64c5\u9577\u505aB2B\u884c\u92b7\uff0c\u4ed6\u5011\u7528\u7cbe\u660e\u7684\u624b\u6bb5\u628a\u7522\u54c1\u8ce3\u7d66\u5168\u4e16\u754c\u7684\u5176\u4ed6\u516c\u53f8\u548c\u653f\u5e9c\uff0c\u5f9e\u800c\u4f7f\u81ea\u5df1\u7684\u696d\u52d9\u6301\u7e8c\u589e\u9577\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/e3b5128fdbaf7909cb1a3223a3bd559e_r.jpg\" alt=\"\" title=\"e3b5128fdbaf7909cb1a3223a3bd559e_r\"><\/p>\n<h3 id=\"36-%e4%bf%83%e9%8a%b7%e8%a1%8c%e9%8a%b7%ef%bc%88promotional-marketing%ef%bc%89\">36. \u4fc3\u92b7\u884c\u92b7\uff08Promotional Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/52d1f844a586c0b1bcf9415ec1ea8c2b_r.jpg\" alt=\"\" title=\"52d1f844a586c0b1bcf9415ec1ea8c2b_r\"><\/p>\n<h3 id=\"37-%e5%9f%8b%e4%bc%8f%e5%bc%8f%e8%a1%8c%e9%8a%b7%ef%bc%88ambush-marketing%ef%bc%89\">37. \u57cb\u4f0f\u5f0f\u884c\u92b7\uff08Ambush Marketing\uff09<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/5125cde52b75c7ac9911509905c271dc_r.jpg\" alt=\"\" title=\"5125cde52b75c7ac9911509905c271dc_r\"><\/p>\n<h3 id=\"38-b2c%e8%a1%8c%e9%8a%b7%ef%bc%88b2c-marketing%ef%bc%89\">38. B2C\u884c\u92b7\uff08B2C Marketing\uff09<\/h3>\n<p>B2C\u884c\u92b7\u4eba\u63a1\u7528\u5404\u7a2e\u63a8\u92b7\u6d3b\u52d5\uff0c\u8af8\u5982\u512a\u60e0\u5238\u3001\u5c55\u793a\u9673\u5217\u3001\u5e97\u9762\u92b7\u552e\uff08\u7dda\u4e0a\u548c\u7dda\u4e0b\uff09\u53ca\u7279\u5225\u512a\u60e0\u7b49\uff0c\u5438\u5f15\u76ee\u6a19\u7528\u6236\u8cfc\u8cb7\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/3eeb582048246715dc01e3121ec4a44e_r.jpg\" alt=\"\" title=\"3eeb582048246715dc01e3121ec4a44e_r\"><\/p>\n<h3 id=\"39-%e9%9b%b2%e8%a1%8c%e9%8a%b7%ef%bc%88cloud-marketing%ef%bc%89%ef%bc%9a\">39. \u96f2\u884c\u92b7\uff08Cloud Marketing\uff09\uff1a<\/h3>\n<p>\u60f3\u60f3\u4e9e\u99ac\u905c\u7db2\u7ad9\u662f\u5982\u4f55\u8b93\u7528\u6236\u8cfc\u8cb7\u96fb\u5b50\u5716\u66f8\u3001\u96fb\u5f71\u548c\u96fb\u8996\u7bc0\u76ee\u7684\uff0c\u4ed6\u5011\u8b93\u7528\u6236\u80fd\u5920\u5728\u81ea\u5df1\u7684\u7db2\u4e0a\u5e33\u6236\u6216\u662f\u50cfKindle Fire\u4e4b\u985e\u7684\u6578\u78bc\u8a2d\u5099\u4e0a\u8a2a\u554f\u6578\u5b57\u5716\u66f8\u9928\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/b142c7d6582e7b81888a8d872d48adbd_r.jpg\" alt=\"\" title=\"b142c7d6582e7b81888a8d872d48adbd_r\"><\/p>\n<h3 id=\"40-%e7%a7%bb%e5%8b%95%e8%a1%8c%e9%8a%b7%ef%bc%88mobile-marketing%ef%bc%89%ef%bc%9a\">40. \u79fb\u52d5\u884c\u92b7\uff08Mobile Marketing\uff09\uff1a<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/0fc5ae1a5a0f2e7715aeff0755bab7b4_r.jpg\" alt=\"\" title=\"0fc5ae1a5a0f2e7715aeff0755bab7b4_r\"><\/p>\n<h3 id=\"41-%e8%81%af%e7%9b%9f%e8%a1%8c%e9%8a%b7%ef%bc%88alliance-marketing%ef%bc%89%ef%bc%9a\">41. \u806f\u76df\u884c\u92b7\uff08Alliance Marketing\uff09\uff1a<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/94b435ed937195377fa984840f7e4267_r.jpg\" alt=\"\" title=\"94b435ed937195377fa984840f7e4267_r\"><\/p>\n<h3 id=\"42-%e9%80%86%e5%90%91%e8%a1%8c%e9%8a%b7%ef%bc%88reverse-marketing%ef%bc%89\">42. \u9006\u5411\u884c\u92b7\uff08Reverse Marketing\uff09<\/h3>\n<p>\u901a\u5e38\u60c5\u6cc1\u4e0b\uff0c\u901a\u904e\u96fb\u8996\u5ee3\u544a\u3001\u5e73\u9762\u96dc\u8a8c\u5ee3\u544a\u548c\u7db2\u7d61\u5a92\u9ad4\u7b49\u50b3\u7d71\u5ee3\u544a\u624b\u6bb5\u53ef\u4ee5\u505a\u5230\u9019\u4e00\u9ede\u3002\u9006\u5411\u884c\u92b7\u95dc\u6ce8\u7684\u662f\u5982\u4f55\u8b93\u7528\u6236\u627e\u5230\u53ef\u4ee5\u63d0\u4f9b\u6240\u9700\u7522\u54c1\u7684\u8ce3\u5bb6\u3002<\/p>\n<p>2004\u5e74\uff0c\u591a\u82ac\u63a8\u51fa\u4e86\u201c\u771f\u5be6\u7684\u7f8e\u201d\u6d3b\u52d5\uff0c\u5176\u95dc\u6ce8\u9ede\u662f\u5973\u6027\u81ea\u7136\u7f8e\uff0c\u800c\u4e0d\u662f\u5ba3\u50b3\u81ea\u5df1\u7684\u7522\u54c1\u3002\u9019\u6b21\u6d3b\u52d5\u4f7f\u591a\u82ac\u7684\u92b7\u552e\u984d\u98c6\u5347\u523010\u5104\u7f8e\u5143\u4ee5\u4e0a\uff0c\u4e26\u78ba\u7acb\u4e86\u4ed6\u5011\u54c1\u724c\u6230\u7565\u7684\u6838\u5fc3\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/7b870baa82f99b5785cf9a17705d2e54_r.jpg\" alt=\"\" title=\"7b870baa82f99b5785cf9a17705d2e54_r\"><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/7b870baa82f99b5785cf9a17705d2e54_r.jpg\" alt=\"\" title=\"7b870baa82f99b5785cf9a17705d2e54_r\">43. \u96fb\u8a71\u884c\u92b7\uff08Telemarketing\uff09\uff1a\u8fd1\u5e74\u4f86\u96fb\u8a71\u884c\u92b7\u906d\u53d7\u4e86\u5f88\u591a\u722d\u8b70\uff0c\u8a31\u591a\u4eba\u8a8d\u70ba\u9019\u662f\u4e00\u7a2e\u9a37\u64fe\u3002<\/p>\n<h3 id=\"44-%e4%ba%ba%e6%96%87%e8%a1%8c%e9%8a%b7%ef%bc%88humanistic-marketing%ef%bc%89\">44. \u4eba\u6587\u884c\u92b7\uff08Humanistic Marketing\uff09<\/h3>\n<p>\u9700\u6c42\u662f\u4e00\u7d44\u76f8\u5c0d\u72f9\u7a84\u7684\u3001\u975e\u6587\u5316\u6027\u8cea\u7684\u611f\u77e5\u5331\u4e4f\u72c0\u614b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/cf4d3e430d1bba5860f88a6d3dd39a1e_r.jpg\" alt=\"\" title=\"cf4d3e430d1bba5860f88a6d3dd39a1e_r\"><\/p>\n<h3 id=\"45-%e5%85%8d%e8%b2%bb%e6%a8%a3%e5%93%81%e8%a1%8c%e9%8a%b7%ef%bc%88free-sample-marketing%ef%bc%89%ef%bc%9a\">45. \u514d\u8cbb\u6a23\u54c1\u884c\u92b7\uff08Free Sample Marketing\uff09\uff1a<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/5e753b57dc4d24828f0a1f386261ec3d_r.jpg\" alt=\"\" title=\"5e753b57dc4d24828f0a1f386261ec3d_r\"><\/p>\n<h3 id=\"46-%e6%95%b8%e6%93%9a%e5%ba%ab%e8%a1%8c%e9%8a%b7%ef%bc%88database-marketing%ef%bc%89\">46. \u6578\u64da\u5eab\u884c\u92b7\uff08Database Marketing\uff09<\/h3>\n<p>\u6578\u64da\u5eab\u884c\u92b7\u5f37\u8abf\u904b\u7528\u7d71\u8a08\u6280\u8853\u958b\u9aee\u7528\u6236\u884c\u70ba\u6a21\u578b\uff0c\u4ee5\u6b64\u4f86\u7be9\u9078\u9032\u884c\u6e9d\u901a\u7684\u7528\u6236\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/c7401c1b92fcb91db3987ba5d5c606ca_r.jpg\" alt=\"\" title=\"c7401c1b92fcb91db3987ba5d5c606ca_r\"><\/p>\n<h3 id=\"47-%e9%97%9c%e8%81%af%e8%a1%8c%e9%8a%b7%ef%bc%88affinity-marketing%ef%bc%89\">47. \u95dc\u806f\u884c\u92b7\uff08Affinity Marketing\uff09<\/h3>\n<p>\u6bd4\u5982\uff0c\u4e00\u5bb6\u516c\u53f8\u901a\u904e\u70ba\u73fe\u6709\u7528\u6236\u63d0\u4f9b\u589e\u503c\u670d\u52d9\u589e\u52a0\u4e86\u71df\u6536\uff0c\u800c\u53e6\u4e00\u5bb6\u516c\u53f8\u8207\u65b0\u7528\u6236\u5efa\u7acb\u4e86\u806f\u7e6b\u3002<\/p>\n<ol start=\"48\">\n<li>\u8a31\u53ef\u884c\u92b7\uff08Permission Marketing\uff09\uff1a\u8a31\u53ef\u884c\u92b7\u627f\u8a8d\u6700\u512a\u8cea\u7684\u7528\u6236\u6709\u5ffd\u8996\u884c\u92b7\u7684\u6b0a\u5229\uff0c\u800c\u5c0a\u91cd\u9019\u4e9b\u7528\u6236\u662f\u8d0f\u5f97\u4ed6\u5011\u6ce8\u610f\u529b\u7684\u6700\u597d\u65b9\u5f0f\u3002<\/li>\n<li>\u5fe0\u8aa0\u884c\u92b7\uff08Loyalty 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