{"id":13689,"date":"2021-08-01T01:43:00","date_gmt":"2021-07-31T17:43:00","guid":{"rendered":"https:\/\/www.gogoshark.com\/blog\/ecommerce\/shopify\/topic-306770096\/"},"modified":"2021-08-01T01:43:00","modified_gmt":"2021-07-31T17:43:00","slug":"topic-306770096","status":"publish","type":"post","link":"https:\/\/www.gogoshark.com\/blog\/ecommerce\/shopify\/topic-306770096\/","title":{"rendered":"\u5982\u4f55\u5229\u7528Shopify\u96f6\u6210\u672c\u5275\u696d\uff0c\u4e0d\u8981\u518d\u88ab\u57f9\u8a13\u6a5f\u69cb\u6536\u667a\u5546\u7a05\u4e86"},"content":{"rendered":"<article class=\"Post-Main Post-NormalMain\" tabindex=\"-1\">\n<header class=\"Post-Header\">\n<h1 id=\"%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8shopify%e9%9b%b6%e6%88%90%e6%9c%ac%e5%89%b5%e6%a5%ad%ef%bc%8c%e4%b8%8d%e8%a6%81%e5%86%8d%e8%a2%ab%e5%9f%b9%e8%a8%93%e6%a9%9f%e6%a7%8b%e6%94%b6%e6%99%ba%e5%95%86\" 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src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-d51c3f7156f8c376b240c6b5212395cf_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1453\" data-rawheight=\"685\" class=\"origin_image zh-lightbox-thumb lazy\" width=\"1453\" data-original=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1453'%20height='685'&gt;&lt;\/svg&gt;\" data-actualsrc=\"https:\/\/pic4.zhimg.com\/v2-d51c3f7156f8c376b240c6b5212395cf_b.jpg\" title=\"v2-d51c3f7156f8c376b240c6b5212395cf_r\"><\/figure>\n<p>\u90a3\u8c48\u4e0d\u662f\u4eba\u4eba\u90fd\u53ef\u4ee5\u5feb\u901f\u8ca1\u52d9\u81ea\u7531\uff1f<\/p>\n<p>\u6210\u5e74\u4eba\u90fd\u77e5\u9053\uff0c\u4ec0\u9ebc\u4e8b\u60c5\u90fd\u662f\u770b\u8d77\u4f86\u7c21\u55ae\u3002\u5c0f\u5c0f\u7684Drop Shipping\u80cc\u5f8c\uff0c\u5176\u5be6\u96b1\u85cf\u8457\u4e00\u6574\u5957\u7684\u5e02\u5834\u908f\u8f2f\uff0c\u53ea\u6709\u947d\u7814\u900f\u4e86\u624d\u6709\u53ef\u80fd\u812b\u7a4e\u800c\u51fa\u3002\u6bd4\u65b9\u8aaa\uff0c\u4ec0\u9ebc\u6a23\u7684\u7522\u54c1\u503c\u5f97\u8ce3\uff1f\u600e\u9ebc\u7372\u5f97\u6d41\u91cf\uff1f\u600e\u9ebc\u8b93\u4f60\u7684\u9867\u5ba2\u8fd4\u8cfc\uff1f\u7522\u751f\u9000\u8ca8\u600e\u9ebc\u8fa6\uff1f\u7b49\u7b49\u3002\u7531\u65bc\u6d89\u53ca\u7684\u5167\u5bb9\u592a\u591a\uff0c\u9019\u7bc7\u6587\u7ae0\u88e1\uff0c\u6211\u5011\u50c5\u50c5\u4f86\u770b\u770b\u6d41\u91cf\u7372\u53d6\u9019\u4e00\u90e8\u5206\uff0c\u4e26\u4e14\u53ea\u8ac7\u7f8e\u570b\u4ed8\u8cbb\u5ee3\u544a\u3002<\/p>\n<figure data-size=\"normal\"><noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-0ca933370c87d08f0e5bd55fdc07b8d2_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"800\" data-rawheight=\"531\" class=\"origin_image zh-lightbox-thumb\" width=\"800\" data-original=\"https:\/\/pic3.zhimg.com\/v2-0ca933370c87d08f0e5bd55fdc07b8d2_b.jpg\" title=\"v2-0ca933370c87d08f0e5bd55fdc07b8d2_r\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-0ca933370c87d08f0e5bd55fdc07b8d2_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"800\" data-rawheight=\"531\" class=\"origin_image zh-lightbox-thumb lazy\" width=\"800\" data-original=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='800'%20height='531'&gt;&lt;\/svg&gt;\" data-actualsrc=\"https:\/\/pic3.zhimg.com\/v2-0ca933370c87d08f0e5bd55fdc07b8d2_b.jpg\" title=\"v2-0ca933370c87d08f0e5bd55fdc07b8d2_r\"><\/figure>\n<p>\u6d77\u5916\u6d41\u91cf\u7684\u8f49\u5316\u6d41\u7a0b\uff0c\u5927\u6982\u5982\u4e0a\u5716\u6240\u793a\u3002\u5927\u524d\u63d0\u4ea4\u4ee3\u4e00\u4e0b\uff0c\u5e7e\u5341\u5e74\u4f86\uff0c\u6b50\u7f8e\u4eba\u4e00\u76f4\u90fd\u4fdd\u6709\u4f7f\u7528\u90f5\u7bb1\u7684\u7fd2\u6163\uff0c\u9019\u4e5f\u662f\u6d77\u5916\u5e02\u5834\u8207\u570b\u5167\u5e02\u5834\u7684\u4e00\u500b\u5f88\u5927\u7684\u5340\u5225\u3002\u5c0d\u65bc\u8ce3\u5bb6\u800c\u8a00\uff0c\u80fd\u5920\u8490\u96c6\u5230\u90f5\u7bb1\u7576\u7136\u662f\u597d\u4e8b\uff0c\u9019\u610f\u5473\u8457\u4f60\u80fd\u7a4d\u7d2f\u81ea\u5df1\u7684\u9867\u5ba2\uff0c\u4e0d\u65b7\u964d\u4f4e\u81ea\u5df1\u7684\u6d41\u91cf\u6210\u672c\u3002\u4ed8\u8cbb\u5ee3\u544a\u4e2d\uff0c\u4e0d\u5f97\u4e0d\u8ac7\u7684\uff0c\u5fc5\u5b9a\u662fGoogle Ads\u548cFacebook Ads\u3002<\/p>\n<p>\u4e00\u3001Google\u7684\u81ea\u7136\u6d41\u91cf\uff1a<\/p>\n<p>\u6211\u5011\u90fd\u77e5\u9053\uff0cGoogle\u662f\u4e00\u500b\u641c\u7d22\u5f15\u64ce\u3002\u5982\u679c\u80fd\u8b93\u6211\u5011\u7684\u7db2\u7ad9\uff0c\u6bcf\u6b21\u90fd\u51fa\u73fe\u5728\u641c\u7d22\u7684\u7b2c\u4e00\u884c\uff0c\u90a3\u5c31\u4e0d\u7528\u6101\u6d41\u91cf\u4e86\u3002\u4f46\u662f\uff0cGoogle\u81ea\u7136\u6d41\u91cf\u4e26\u4e0d\u53ea\u4f86\u6e90\u65bc\u641c\u7d22\u9801\u9762\uff0c\u4e5f\u4e0d\u662f\u6240\u6709\u7522\u54c1\u90fd\u80fd\u8f15\u6613\u7372\u5f97Google\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n<p>1. Google\u641c\u7d22\u7684\u6838\u5fc3=\u78ba\u5b9a\u7684\u9700\u6c42+\u4e0d\u78ba\u5b9a\u7684\u7522\u54c1<\/p>\n<p>\u60f3\u60f3\u5728\u4ec0\u9ebc\u60c5\u6cc1\u4e0b\uff0c\u4f60\u6703\u5728\u767e\u5ea6\u641c\u7d22\uff0c\u4ec0\u9ebc\u60c5\u6cc1\u4e0b\u4f60\u6703\u5728\u4eac\u6771\/\u6dd8\u5bf6\u4e0a\u641c\u7d22\uff1f\u5927\u591a\u6578\u4eba\u6703\u5728\u767e\u5ea6\u641c\u7d22\u201c2020\u51ac\u5929\u5973\u88dd\u7a7f\u4ec0\u9ebc\u201d\u6216\u8005\u201c2020\u51ac\u5b63\u5973\u88dd\u7a7f\u642d\u201d\uff0c\u4f46\u662f\u5728\u4eac\u6771\u6216\u6dd8\u5bf6\u4e0a\uff0c\u4f60\u901a\u5e38\u6703\u641c\u201c2020 \u5973\u88dd\u9023\u8863\u88d9\u201d\u3002\u6709\u6c92\u6709\u611f\u89ba\u5230\uff0c\u5728\u4e9e\u99ac\u905c\u4e0a\u641c\u7d22\u7684\u4eba\uff0c\u5c0d\u81ea\u5df1\u7684\u9700\u6c42\u66f4\u5177\u9ad4\uff0c\u800c\u5728Google\u4e0a\u641c\u7d22\u7684\u4eba\uff0c\u5c0d\u81ea\u5df1\u7684\u9700\u6c42\u66f4\u6a21\u7cca\u3002\u65bc\u662f\uff0c\u5982\u679c\u4f60\u7684\u7368\u7acb\u7ad9\u662f\u8ce3\u666e\u901a\u5ec1\u7d19\u7684\uff0c\u4f30\u8a08Google\u4e0d\u6703\u662f\u4f60\u7684\u670b\u53cb\uff0c\u56e0\u70ba\u6c92\u6709\u4eba\u6703\u5728Google\u4e0a\u641c\u5ec1\u7d19\uff0c\u5982\u4e0b\u5716\u4e2d\u7684Google Trend\u53ef\u898b\uff0c\u6b63\u5e38\u7684\u60c5\u6cc1\u4e0b\uff0cToilet Paper\u7684\u641c\u7d22\u71b1\u5ea6\u53ea\u67093\u5de6\u53f3\u3002 \uff082020\u5e74\u76843\u6708\u4efd\u662f\u4e00\u500b\u503c\u5f97\u8f09\u5165\u5ec1\u7d19\u53f2\u7684\u6708\u4efd\uff09<\/p>\n<figure data-size=\"normal\"><noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-99deb7772449b64a13930e2b11bb7fcc_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1197\" data-rawheight=\"607\" class=\"origin_image zh-lightbox-thumb\" width=\"1197\" data-original=\"https:\/\/pic1.zhimg.com\/v2-99deb7772449b64a13930e2b11bb7fcc_b.jpg\" title=\"v2-99deb7772449b64a13930e2b11bb7fcc_r\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-99deb7772449b64a13930e2b11bb7fcc_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1197\" data-rawheight=\"607\" class=\"origin_image zh-lightbox-thumb lazy\" width=\"1197\" data-original=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1197'%20height='607'&gt;&lt;\/svg&gt;\" data-actualsrc=\"https:\/\/pic1.zhimg.com\/v2-99deb7772449b64a13930e2b11bb7fcc_b.jpg\" title=\"v2-99deb7772449b64a13930e2b11bb7fcc_r\"><\/figure>\n<p>2. Google\u9084\u6709Shopping\u548cImage<\/p>\n<p>\u548c\u767e\u5ea6\u4e0d\u4e00\u6a23\u7684\u662f\uff0cGoogle\u9084\u5728\u958b\u62d3\u81ea\u5df1\u7684\u96fb\u5546\u5e02\u5834\u3002\u6bd4\u5982Google Shopping\u5c31\u662f\u4e00\u500b\u5f88\u591a\u7368\u7acb\u7ad9\u8ce3\u5bb6\u6703\u5ffd\u7565\u7684\u9818\u57df\uff0c\u53ea\u8981\u628a\u7522\u54c1\u4e0a\u50b3\u5230GMC\uff08Google Merchant Center\uff09\u5c31\u53ef\u4ee5\u8f15\u9b06\u7372\u5f97Google Shopping\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u4e26\u4e14\uff0c\u8ce3\u5bb6\u9084\u53ef\u4ee5\u628a\u6298\u6263\u78bc\u7b49\u4fc3\u92b7\u8a0a\u606f\u4e0a\u50b3\uff0c\u9032\u4e00\u6b65\u589e\u52a0\u7522\u54c1\u7684\u66dd\u5149\u5ea6\u3002<\/p>\n<figure data-size=\"normal\"><noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-616a58a08685f3fcfc7f8913b4cacc58_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1412\" data-rawheight=\"829\" class=\"origin_image zh-lightbox-thumb\" width=\"1412\" data-original=\"https:\/\/pic1.zhimg.com\/v2-616a58a08685f3fcfc7f8913b4cacc58_b.jpg\" title=\"v2-616a58a08685f3fcfc7f8913b4cacc58_r\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-616a58a08685f3fcfc7f8913b4cacc58_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1412\" data-rawheight=\"829\" class=\"origin_image zh-lightbox-thumb lazy\" width=\"1412\" data-original=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1412'%20height='829'&gt;&lt;\/svg&gt;\" data-actualsrc=\"https:\/\/pic1.zhimg.com\/v2-616a58a08685f3fcfc7f8913b4cacc58_b.jpg\" title=\"v2-616a58a08685f3fcfc7f8913b4cacc58_r\"><\/figure>\n<p>\u901a\u904eGMC\uff0c\u8ce3\u5bb6\u9084\u53ef\u4ee5\u628a\u7522\u54c1\u8a0a\u606f\u8207Google\u7684Shopping Campaign\u540c\u6b65\uff0c\u76f4\u63a5\u6295\u653e\u8cfc\u7269\u5ee3\u544a\u3002\u7136\u800c\u6709\u7684\u8ce3\u5bb6\u8df3\u904e\u4e86\u9019\u4e00\u6b65\uff0c\u76f4\u63a5\u958b\u901aShopping Campaign\u800c\u767d\u767d\u6d6a\u8cbb\u4e86\u5ee3\u544a\u8cbb\u3002\u540c\u6642\uff0c\u5728\u4e0a\u50b3\u5716\u7247\u5230\u7368\u7acb\u7ad9\u7684\u6642\u5019\uff0c\u4e5f\u53ef\u4ee5\u901a\u904e\u6dfb\u52a0Image Alt\u4f86\u7d66\u5716\u7247\u547d\u540d\uff0c\u4f7f\u5176\u88abGoogle Images\u6aa2\u7d22\u5230\uff0c\u65bc\u662f\u4f60\u7684\u7522\u54c1\u6703\u6709\u66f4\u5927\u6a5f\u7387\u51fa\u73fe\u5728Google\u7684\u5716\u7247\u6aa2\u7d22\u91cc\u3002<\/p>\n<p>\u4e8c\u3001Google\u7684\u4ed8\u8cbb\u6d41\u91cf<\/p>\n<p>Google\u7684\u4ed8\u8cbb\u5ee3\u544a\u53c8\u5206\u6210Search\u3001Shopping\u3001Discovery\u3001Display\uff0c\u53ef\u4ee5\u8b93\u4f60\u7684\u5ee3\u544a\u51fa\u73fe\u5728Google\u9ad4\u7cfb\u7684\u6240\u6709\u5e73\u53f0\uff0c\u5305\u62ecGoogle\u3001YouTube\u3001Google Shopping\u3001Google Image\u3001Google Map\u4ee5\u53ca\u7c3d\u7d04\u4e86Google 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