{"id":13442,"date":"2021-08-01T01:38:18","date_gmt":"2021-07-31T17:38:18","guid":{"rendered":"https:\/\/www.gogoshark.com\/blog\/ecommerce\/shopify\/topic-69971961\/"},"modified":"2021-08-01T01:38:18","modified_gmt":"2021-07-31T17:38:18","slug":"topic-69971961","status":"publish","type":"post","link":"https:\/\/www.gogoshark.com\/blog\/ecommerce\/shopify\/topic-69971961\/","title":{"rendered":"\u80a1\u50f9\u8d70\u9ad8\u96e3\u62b5\u5ba2\u6236\u6d41\u5931\uff0cShopify\u201c\u5929\u50f9\u201d\u4f30\u503c\u96e3\u8d70\u9060\uff1f"},"content":{"rendered":"<article class=\"Post-Main Post-NormalMain\" tabindex=\"-1\">\n<header class=\"Post-Header\">\n<h1 id=\"%e8%82%a1%e5%83%b9%e8%b5%b0%e9%ab%98%e9%9b%a3%e6%8a%b5%e5%ae%a2%e6%88%b6%e6%b5%81%e5%a4%b1%ef%bc%8cshopify%e5%a4%a9%e5%83%b9%e4%bc%b0%e5%80%bc%e9%9b%a3%e8%b5%b0%e9%81%a0%ef%bc%9f\" class=\"Post-Title\">\u80a1\u50f9\u8d70\u9ad8\u96e3\u62b5\u5ba2\u6236\u6d41\u5931\uff0cShopify\u201c\u5929\u50f9\u201d\u4f30\u503c\u96e3\u8d70\u9060\uff1f <\/h1>\n<div class=\"Post-Author\">\n<div class=\"AuthorInfo\" itemprop=\"author\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/Person\">\n<div class=\"AuthorInfo\"><meta itemprop=\"name\" content=\"\u534e\u5c14\u8857\u90a3\u70b9\u4e8b\"><meta itemprop=\"image\" content=\"https:\/\/pic1.zhimg.com\/v2-8da9fbda25d2a189cf2439bd83324d1d_l.jpg?source=172ae18b\"><meta itemprop=\"url\" content=\"https:\/\/www.zhihu.com\/people\/mei-gu-yan-jiu-shee\"><meta itemprop=\"zhihu:followerCount\"><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"Post-RichTextContainer\">\n<div class=\"RichText ztext Post-RichText\" usegifprops=\"[object Object]\">\n<p>\u6458\u8981<\/p>\n<p>Shopify \u662f\u4e00\u5bb6\u64c1\u6709\u5353\u8d8a\u5546\u696d\u6a21\u5f0f\u7684\u512a\u79c0SAAS 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data-size=\"normal\" data-rawwidth=\"640\" data-rawheight=\"336\" class=\"origin_image zh-lightbox-thumb lazy\" width=\"640\" data-original=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='640'%20height='336'&gt;&lt;\/svg&gt;\" data-actualsrc=\"https:\/\/pic3.zhimg.com\/v2-e1a7afa885cd8f6722d291f9988f270e_b.jpg\" title=\"v2-e1a7afa885cd8f6722d291f9988f270e_r\"><\/figure>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<p>SAAS\u516c\u53f8\u5728\u904e\u53bb\u5e7e\u5e74\u4e00\u76f4\u8655\u65bc\u706b\u71b1\u4e4b\u4e2d\u3002\u5c31\u5728\u4e0a\u9031\uff0cSalesforce (CRM)\u4ee5\u8d85\u904e150\u5104\u7f8e\u5143\u7684\u50f9\u683c\u6536\u8cfc\u4e86\u88ab\u9ad8\u4f30\u7684Tableau (DATA)\u3002\u6b64\u524d\u4e00\u5468\uff0c\u8c37\u6b4c(Google)\u4ee526\u5104\u7f8e\u5143\u6536\u8cfc\u4e86\u8667\u640d\u7684Looker\u3002\u5728\u516c\u958b\u5e02\u5834\u4e0a\uff0c\u50cfSquare (SQ)\u3001 Wix (Wix)\u548cHubspot (hub)\u9019\u6a23\u7684SAAS \u516c\u53f8\u7684\u9060\u671f\u5e02\u76c8\u7387\u90fd\u572890\u4ee5\u4e0a\u3002\u672c\u6587\u5c07\u7e7c\u7e8c\u4ecb\u7d39Shopify (SHOP) \uff0c\u6211\u8a8d\u70ba\u5b83\u662f\u4f30\u503c\u6700\u9ad8\u7684\u4e0a\u5e02SAAS \u516c\u53f8\u4e4b\u4e00\u3002<\/p>\n<p>\u4e00\u5bb6\u597d\u516c\u53f8<\/p>\n<p>Shopify \u767c\u5e03\u4e86\u7b2c\u4e00\u5b63\u5ea619\u500b\u5b63\u5ea6\u7684\u696d\u7e3e\u5831\u544a\uff0c\u986f\u793a\u6536\u5165\u540c\u6bd4\u589e\u957750% \u3002\u8a72\u516c\u53f8\u7684\u6536\u5165\u70ba3.2\u5104\u7f8e\u5143\u3002\u5546\u5bb6\u89e3\u6c7a\u65b9\u6848\u6536\u5165\u70ba1.8\u5104\u7f8e\u5143\uff0c\u800c\u8a02\u95b1\u6536\u5165\u70ba1.4\u5104\u7f8e\u5143\u3002\u6839\u64da\u5176\u6307\u5c0e\u65b9\u91dd\uff0c\u8a72\u516c\u53f8\u9810\u8a08\u6536\u5165\u572814.8\u5104\u7f8e\u5143\u523015\u5104\u7f8e\u5143\u4e4b\u9593\u3002\u6295\u8cc7\u8005\u9810\u8a08\u5e74\u6536\u5165\u70ba15.1\u5104\u7f8e\u5143\u3002\u8abf\u6574\u5f8c\u7684\u6de8\u6536\u5165\u9810\u8a08\u57282000\u842c\u7f8e\u5143\u81f33000\u842c\u7f8e\u5143\u4e4b\u9593\u3002<\/p>\n<p>Shopify\u64c1\u6709\u4ee4\u4eba\u7fa8\u6155\u7684\u5546\u696d\u6a21\u5f0f\u3002\u5b83\u4f7f\u5927\u5927\u5c0f\u5c0f\u7684\u516c\u53f8\u90fd\u80fd\u555f\u52d5\u548c\u904b\u71df\u4ed6\u5011\u7684\u96fb\u5b50\u5546\u52d9\u516c\u53f8\u3002\u53ea\u9700\u5e7e\u5206\u9418\uff0c\u96f6\u552e\u5546\u5c31\u53ef\u4ee5\u5275\u5efa\u81ea\u5df1\u7684\u8cfc\u7269\u5e73\u53f0\uff0c\u800c\u7121\u9700\u50f1\u50ad\u5927\u91cf\u958b\u767c\u4eba\u54e1\u3002\u4e00\u65e6\u8a3b\u518a\uff0c\u9867\u5ba2\u6bcf\u6708\u652f\u4ed8\u5c11\u91cf\u7684\u8cbb\u7528\u4f86\u7dad\u6301\u4ed6\u5011\u7684\u5546\u5e97\u7684\u904b\u71df\u3002\u4ed6\u5011\u9084\u6703\u5728Shopify\u751f\u614b\u7cfb\u7d71\u4e2d\u8cfc\u8cb7\u984d\u5916\u7684\u61c9\u7528\u7a0b\u5e8f\uff0c\u5982Oberlo\u3001Kit\u548cPrivy\uff0c\u4ee5\u7c21\u5316\u64cd\u4f5c\u3002\u56e0\u6b64\uff0c\u8a72\u516c\u53f8\u63a1\u7528\u4f4e\u8cc7\u7522\u3001\u9ad8\u5229\u6f64\u548c\u53ef\u9810\u6e2c\u7684\u5546\u696d\u6a21\u5f0f\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u516c\u53f8\u5728\u7af6\u722d\u76f8\u5c0d\u6fc0\u70c8\u7684\u884c\u696d\u4e2d\u64c1\u6709\u5f37\u5927\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u9019\u500b\u54c1\u724c\u540d\u7a31\u4f7f\u5b83\u80fd\u5920\u5728\u7af6\u722d\u4e2d\u52dd\u904e\u5176\u4ed6\u516c\u53f8\uff0c\u5982Wix\uff0cWeebly\uff0cBig 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2021\u5e74\uff0c\u8a72\u516c\u53f8\u7684EBITDA\u9810\u8a08\u70ba2.6\u5104\u7f8e\u5143\u3002\u76ee\u524d\u7684\u4f30\u503c\u662f120x2021\u5e74EBITDA\u3002<\/p>\n<p>\u4eca\u5e74\uff0c\u6295\u8cc7\u8005\u9810\u8a08\u8a72\u516c\u53f8\u6bcf\u80a1\u6536\u76ca\u70ba0.57\u7f8e\u5143\u3002\u6309\u7167\u76ee\u524d\u7684\u4f30\u503c\uff0c\u6295\u8cc7\u8005\u652f\u4ed8\u7684\u662f\u4eca\u5e74\u9810\u671f\u6536\u76ca\u7684318\u500d\u3002\u4eca\u5e74\u7684\u9060\u671f\u5e02\u76c8\u7387\u70ba17\u500d\u3002\u9019\u4e9b\u6578\u5b57\u660e\u986f\u9ad8\u65bc\u540c\u884c\u516c\u53f8\u3002 Wix\u662f\u4e00\u5bb6\u4ee4\u4eba\u96e3\u4ee5\u7f6e\u4fe1\u7684\u516c\u53f8\uff0c\u8207Shopify\u7af6\u722d\uff0c\u5176\u9060\u671f\u5e02\u76c8\u7387\u70ba93\u500d\uff0c\u9060\u671f\u5e02\u76c8\u7387\u70ba7.4\u500d\u3002\u9019\u5bb6\u5e97\u7684\u50f9\u503c\u9ad8\u65bcWix\u4e26\u4e0d\u4ee4\u4eba\u610f\u5916\uff0c\u56e0\u70ba\u5b83\u7684\u589e\u9577\u901f\u5ea6\u66f4\u5feb\u3002\u5728\u6700\u8fd1\u4e00\u500b\u5b63\u5ea6\uff0cShopify\u540c\u6bd4\u589e\u9577\u4e8650%\uff0c\u800cWix\u70ba26.5%\u3002\u5118\u7ba1\u5982\u6b64\uff0c\u5169\u5bb6\u516c\u53f8\u7684\u5e02\u76c8\u7387\u5dee\u7570\u4ecd\u7136\u5f88\u5927\u3002\u800cHubspot\u7684\u589e\u9577\u7387\u70ba32.5%\uff0c\u9060\u671f\u5e02\u76c8\u7387\u70ba100\u3002 Adobe (ADBE)\u3001Microsoft (MSFT)\u548cSalesforce (CRM)\u7b49\u66f4\u6210\u719f\u3001\u589e\u9577\u66f4\u5feb\u7684SAAS\u516c\u53f8\u7684\u9810\u671f\u5e02\u76c8\u7387\u5206\u5225\u70ba28\u300126\u548c44\u500d\u3002\u4e0b\u5716\u6bd4\u8f03\u4e86SHOP\u548c\u9019\u4e9b\u540c\u884c\u7684\u9810\u671f\u5e02\u76c8\u7387\u3002<\/p>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<figure data-size=\"normal\"><noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-ef5fe3c9fab34f33d2f78978cc5497ce_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"640\" data-rawheight=\"379\" class=\"origin_image zh-lightbox-thumb\" width=\"640\" data-original=\"https:\/\/pic3.zhimg.com\/v2-ef5fe3c9fab34f33d2f78978cc5497ce_b.jpg\" title=\"v2-ef5fe3c9fab34f33d2f78978cc5497ce_r\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-ef5fe3c9fab34f33d2f78978cc5497ce_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"640\" data-rawheight=\"379\" class=\"origin_image zh-lightbox-thumb lazy\" width=\"640\" data-original=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='640'%20height='379'&gt;&lt;\/svg&gt;\" data-actualsrc=\"https:\/\/pic3.zhimg.com\/v2-ef5fe3c9fab34f33d2f78978cc5497ce_b.jpg\" title=\"v2-ef5fe3c9fab34f33d2f78978cc5497ce_r\"><\/figure>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<p>\u8207SHOP 2020\u5e7420\u5104\u7f8e\u5143\u7684\u6536\u5165\u9810\u671f\u76f8\u6bd4\uff0c\u8a72\u516c\u53f8\u7684EV\/ 20\u8ca1\u5e74\u71df\u6536\u70ba21.32\u500d\u3002\u96d6\u7136\u9019\u5c0d\u65bc\u5feb\u901f\u6210\u9577\u7684\u516c\u53f8\u4f86\u8aaa\u662f\u5408\u7406\u7684\uff0c\u4f46\u662f\u8d85\u904e20\u500d\u7684\u5e02\u76c8\u7387\u5e7e\u4e4e\u662f\u4e0d\u5408\u7406\u7684\u3002\u4e0b\u9762\u7684\u5716\u8868\u6bd4\u8f03\u4e86SHOP \u548c\u5176\u4ed6\u5feb\u901f\u589e\u9577\u7684SAAS \u516c\u53f8\u7684\u9019\u4e00\u6bd4\u7387\u3002<\/p>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<figure data-size=\"normal\"><noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-fba88f13d93acc8f5d528d8680d239d0_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"640\" data-rawheight=\"379\" class=\"origin_image zh-lightbox-thumb\" width=\"640\" data-original=\"https:\/\/pic1.zhimg.com\/v2-fba88f13d93acc8f5d528d8680d239d0_b.jpg\" title=\"v2-fba88f13d93acc8f5d528d8680d239d0_r\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-fba88f13d93acc8f5d528d8680d239d0_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"640\" data-rawheight=\"379\" class=\"origin_image zh-lightbox-thumb lazy\" width=\"640\" data-original=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='640'%20height='379'&gt;&lt;\/svg&gt;\" data-actualsrc=\"https:\/\/pic1.zhimg.com\/v2-fba88f13d93acc8f5d528d8680d239d0_b.jpg\" title=\"v2-fba88f13d93acc8f5d528d8680d239d0_r\"><\/figure>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<p>\u96a8\u8457\u4e00\u4e9bSAAS \u516c\u53f8\u6301\u7e8c\u8667\u640d\uff0cPS \u6bd4\u7387\u662f\u4e00\u500b\u5f88\u597d\u7684\u8a55\u4f30SHOP \u662f\u5426\u88ab\u9ad8\u4f30\u7684\u6bd4\u7387\u3002\u5982\u4e0b\u5716\u6240\u793a\uff0c\u6839\u64da2020\u5e74\u92b7\u552e\u984d\u4f30\u8a08\u70ba20\u5104\u7f8e\u5143\uff0c\u8a72\u516c\u53f8\u7684\u9060\u671fPS \u6bd4\u7387\u70ba22.74\u3002\u9019\u662f\u5176\u6700\u8fd1\u7684SAAS \u540c\u884c\u7684\u5169\u500d\u4ee5\u4e0a\u3002<\/p>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<figure data-size=\"normal\"><noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-ab9801077c26cad2442f7d175c58fa6e_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"640\" data-rawheight=\"379\" class=\"origin_image zh-lightbox-thumb\" width=\"640\" 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