{"id":11888,"date":"2021-08-01T01:04:19","date_gmt":"2021-07-31T17:04:19","guid":{"rendered":"https:\/\/www.gogoshark.com\/blog\/ecommerce\/shopify\/topic-330585099\/"},"modified":"2021-08-01T01:04:19","modified_gmt":"2021-07-31T17:04:19","slug":"topic-330585099","status":"publish","type":"post","link":"https:\/\/www.gogoshark.com\/blog\/ecommerce\/shopify\/topic-330585099\/","title":{"rendered":"\u500b\u4eba\u505ashopify-facebook\u5ee3\u544a\u6295\u653e\u7d93\u9a57\u5206\u4eab\uff08\u7d14\u4e7e\u8ca8\uff09"},"content":{"rendered":"<article class=\"Post-Main Post-NormalMain\" tabindex=\"-1\">\n<header class=\"Post-Header\">\n<h1 id=\"%e5%80%8b%e4%ba%ba%e5%81%9ashopify-facebook%e5%bb%a3%e5%91%8a%e6%8a%95%e6%94%be%e7%b6%93%e9%a9%97%e5%88%86%e4%ba%ab%ef%bc%88%e7%b4%94%e4%b9%be%e8%b2%a8%ef%bc%89\" class=\"Post-Title\">\u500b\u4eba\u505ashopify-facebook\u5ee3\u544a\u6295\u653e\u7d93\u9a57\u5206\u4eab\uff08\u7d14\u4e7e\u8ca8\uff09 <\/h1>\n<div class=\"Post-Author\">\n<div 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newsfeed\u5176\u4ed6\u7248\u4f4d\u4e0d\u8981\uff0c\u5982\u679c\u662f\u624b\u6a5f\u914d\u4ef6\u7b49\u7522\u54c1\u53ea\u9078M\u7aef<\/p>\n<p>6.\u521d\u671f\u5b9a\u4f4d\u6211\u559c\u6b61\u7cbe\u51c6\u5b9a\u4f4d\u4f46\u662f\u6703\u8cb4\uff0c\u7a4d\u7d2f\u7a2e\u5b50\u7528\u6236\u63d0\u9ad8\u5ee3\u544a\u8a55\u5206\uff0c\u91cf\u5927\u4e86\u5f8c\u53ef\u4ee5\u88f8\u8dd1\uff0c\u53d7\u773e\u572810W-100W\u7bc4\u570d\u6bd4\u8f03\u5408\u9069<\/p>\n<p>7.\u521d\u671fConverion Event \u9078\u64c7Add to cart,Pixel\u7a4d\u7d2f\u4e00\u5b9a\u91cf\u4e4b\u5f8c\u9078\u64c7Purchase<\/p>\n<p>8.\u6587\u6848\uff1a\u7c21\u660e\u627c\u8981\uff01\u6a19\u660e\u50f9\u683c\u7522\u54c1\u7279\u6027\uff0c\u6d3b\u52d5\uff08\u5ba2\u6236\u770b\u5230\u5ee3\u544a\u53ef\u4ee5\u8fc5\u901f\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\uff09<\/p>\n<p>9.\u6b63\u5e38\u8dd1\u4e0d\u8981\u52a0\u901f<\/p>\n<p>10.\u540c\u4e00\u500b\u5ee3\u544a\u90fd\u4f7f\u7528\u201cUse Existing Post\u201d 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reach\uff0c\u4e0d\u8981\u8b93\u7528\u6236\u592a\u591a\u6b21\u5237\u5230\u5ee3\u544a<\/p>\n<p>\u5ee3\u544a\u512a\u5316\uff1a<\/p>\n<p>1.\u7576\u5c55\u793a10W\u4ee5\u4e0a\u7684\u6642\u5019\u505a\u5224\u65b7\uff0c\u6216\u5df2\u767c\u5e03\u4e00\u5929\u3002<\/p>\n<p>2.\u96fb\u5546\u6b50\u7f8e\u4e0d\u7a69\u5b9a\uff0c\u5efa\u8b70\u9031\u4e94\u5c11\u4e0a\u5ee3\u544a\uff0c\u9031\u672b\u53ca\u6642\u964d\u9810\u7b97\u3002<\/p>\n<p>3.\u770bROI\uff1a\u82b1\u8cbb\u4e0d\u80fd\u8d85\u904e\u5ba2\u55ae\u50f9\uff08\u6700\u4e3b\u8981\u4ee5ROI\u70ba\u6e96\u65b0\u7ad9ROI\u4ee52\u70ba\u5224\u65b7\uff09<\/p>\n<p>4.\u7576\u82b1\u8cbb\u6c92\u6709\u9054\u5230\u5ba2\u55ae\u50f9\uff0c\u53ef\u4ee5\u770bCPM\uff1a\u4e00\u822c\u8f49\u5316\u73875% \u5df2\u7d93\u5f88\u9ad8\u4e86\u3002<\/p>\n<p>5.CTR\u5f88\u9ad8\uff0c\u4f46\u662fROI\u5f88\u4f4e\uff0c\u53ef\u4ee5\u8003\u616e\u512a\u5316Checkout\u6d41\u7a0b\uff0cLp,\u548c\u50f9\u683c\u3002 CTR\u53ea\u662f\u53c3\u8003\uff0c\u96fb\u5546\u53ea\u770bROI\u3002<\/p>\n<p>6.ROI\u9084\u884c\uff0ccpm\u9ad8\uff0c\u8003\u616e\u512a\u5316\u7d20\u6750\u63d0\u9ad8CTR<\/p>\n<p>7.\u5ee3\u544a\u6216\u7206\u6b3e\u90fd\u6703\u6709\u4e00\u500b\u75b2\u52de\u6642\u671f\uff0c\u7af6\u54c1\u591a\u4e86\u53d7\u773e\u5237\u5b8c\u4e86\u90fd\u6703\u5f71\u97ff\u5ee3\u544a\uff0c\u5982\u679c\u7b2c\u4e8c\u5929\u6210\u672c\u7a81\u7136\u8cb4\u5f88\u591a\u4e86\uff0c\u964d\u9810\u7b97\uff0c\u7b2c\u4e09\u5929\u6301\u7e8c\u89c0\u5bdf\uff0c\u9084\u8cb4\u7684\u8a71\u7522\u54c1\u61c9\u8a72\u662f\u5230\u4e86\u5ee3\u544a\u75b2\u52de\u671f\uff0c\u9996\u5148\u8003\u616e\u63db\u7d20\u6750\uff0c\u914d\u5408\u4e0a\u884c\u92b7\u6d3b\u52d5\u3002\u5982\u679c\u9084\u8cb4\u53ef\u4ee5\u8003\u616e\u95dc\u6389\uff0c\u540c\u6642\u53ef\u4ee5\u67e5\u4e00\u4e0b\u662f\u5426\u51fa\u73fe\u4e86\u5176\u4ed6\u8ddf\u8ce3\u3002<\/p>\n<p>8.\u512a\u5316\u5ee3\u544a\u7684\u6642\u5019\uff0c\u76e1\u91cf\u662f\u4e0a\u5348\u9084\u6c92\u6709\u958b\u59cb\u8dd1\u9810\u7b97\uff0c\u4e14\u5982\u679c\u5ee3\u544a\u6bd4\u8f03\u7a69\u5b9a\u4e86\u76e1\u91cf\u4e0d\u8981\u518d\u52d5\u5b83\u3002<\/p>\n<p>9.\u7576\u4f60\u7528\u6236\u65781000\u4ee5\u4e0a\u53ef\u4ee5\u5efa\u8b70\u5275\u5efa\u5728\u884c\u92b7\u5ee3\u544a\u4e86\uff0c\u53ef\u4ee5\u5f88\u5927\u7a0b\u5ea6\u4e0a\u63d0\u9ad8ROI\u548c\u7528\u6236\u9ecf\u6027\u3002\u518d\u884c\u92b7\u6295\u653e\u4e4b\u5f8c\u518d\u8a73\u7d30\u8b1b\uff0c<\/p>\n<p>\u67091000\u500b\u7528\u6236\u5f8c\u518d\u5206\u6790\u7528\u6236\u7279\u6027\uff0c\u7d30\u5206\u7528\u6236\u5206\u958b\u505a\u6295\u653e\u3002<\/p>\n<p>10.\u5982\u679c\u5ee3\u544a\u6301\u7e8c\u5e7e\u5929\u90fd\u5f88\u7a69\u5b9a\uff0c\u53ef\u4ee5\u8003\u616e\u6f32\u9810\u7b97\uff0c\u5982\u679c\u6210\u672c\u5f88\u4f4e\u53ef\u4ee5\u5feb\u901f\u52a0\u5927\u91cf\u9810\u7b97\uff0c\u559c\u6b61\u7a69\u5b9a\u589e\u9577\u53ef\u4ee520%\u6bcf\u5929\u589e\u9577\u3002<\/p>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<p>\u5c0f\u5efa\u8b70\uff1a<\/p>\n<p>1.<\/p>\n<p>2.<\/p>\n<p>3.<\/p>\n<p>4.<\/p>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<p>\u4e7e\u8ca8\u4f86\u4e86........\u8a18\u597d\u7b46\u8a18\uff01<\/p>\n<p>1. \u8b93\u4f60\u7684\u5ee3\u544a\u8dd1\u7684\u66f4\u5feb<\/p>\n<p>\u628a\u9019\u500b\u6280\u5de7\u53eb\u505aFTO \u2013 Fast Take-Off\uff0c\u5feb\u901f\u8d77\u98db\u3002<\/p>\n<p>\u67093\u500b\u597d\u8655\uff1a<\/p>\n<p>\u4ee5\u66f4\u5feb\u7684\u901f\u5ea6\u4f86\u5f97\u5230\u7d50\u679c<\/p>\n<p>\u6536\u96c6\u66f4\u591a\u7684\u6578\u64da\u4f86\u512a\u5316\u5ee3\u544a<\/p>\n<p>\u53ef\u4ee5\u5f88\u5feb\u7684\u767c\u73fe\u5ee3\u544a\u662f\u5426\u6210\u529f<\/p>\n<p>\u5b83\u662f\u9019\u6a23\u64cd\u4f5c\u7684\uff1a<\/p>\n<p>1. \u7576\u767c\u8d77\u4e00\u500b\u65b0\u7684\u5ee3\u544a\u7684\u6642\u5019\uff0c\u628a\u6bcf\u65e5\u6216\u8005\u7d42\u751f\u9810\u7b97\u8abf\u9ad8200%\u5230500%\u3002<\/p>\n<p>2. \u4e0d\u8981\u9078\u64c7'Accelerated Delivery'\uff0c Facebook\u6703\u95dc\u6ce8\u65bc\u901f\u5ea6\u800c\u4e0d\u662f\u8cea\u91cf\u548c\u6210\u672c\u3002<\/p>\n<p>3. \u7576\u5c55\u793a\u9054\u523010,000+\u7684\u6642\u5019\uff0c \u4f60\u53ef\u4ee5\u958b\u59cb\u5206\u6790\u7d50\u679c\u4f86\u5224\u65b7\u5ee3\u544a\u662f\u5426\u7b26\u5408\u4f60\u7684\u8981\u6c42\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u572848\u5c0f\u6642\u5167\u5f97\u5230\u9019\u4e9b\uff0c\u800c\u4e0d\u662f\u4e94\u5929\u751a\u81f3\u66f4\u9577\u3002\u5728\u539f\u59cb\u5ee3\u544a\u8d77\u98db\u4e4b\u5f8c\uff0c\u4f60\u53ef\u4ee5\u628a\u9810\u7b97\u6539\u56de\u4e4b\u524d\u8a08\u5283\u7684\u91cf\u3002<\/p>\n<p>\u91cd\u9ede\uff1a\u8a18\u4f4f\uff01\u4efb\u4f55\u60c5\u6cc1\u4e0b\uff0c\u90fd\u8981\u81f3\u5c11\u7d66\u5ee3\u544a24\u5c0f\u6642\u7684\u6642\u9593\u53bb\u512a\u5316\u3002<\/p>\n<p>2. \u6c38\u9060\u90fd\u8981\u4ee5\u8f49\u5316\u70ba\u512a\u5316\u76ee\u6a19<\/p>\n<p>\u5982\u679c\u4f60\u7684\u5ee3\u544a\u662f\u92b7\u552e\u76ee\u6a19\u7684\uff0c\u8f49\u5316\u6c38\u9060\u662f\u4f60\u5ee3\u544a\u7684\u6700\u7d42\u76ee\u7684\uff0c\u82e5\u4ee5\u8f49\u5316\u70ba\u512a\u5316\u76ee\u6a19\uff0cfacebook\u6703\u671d\u8457\u6700\u512a\u8f49\u5316\u7684\u7d50\u679c\u53bb\u512a\u5316\u5ee3\u544a\u3002<\/p>\n<p>\u5c0f\u6280\u5de7\uff1a\u7576\u4f60\u4e0d\u78ba\u5b9a\u8981\u4ee5\u4ec0\u9ebc\u76ee\u6a19\u53bb\u512a\u5316\u5ee3\u544a\u6642\uff0c\u5efa\u7acb\u5169\u500b\u5ee3\u544a\u4ee5\u4e0d\u540c\u7684\u512a\u5316\u76ee\u6a19\u512a\u5316\u3002<\/p>\n<p>3. \u512a\u5316facebook\u5ee3\u544a\u7684\u8b9a\u548c\u5206\u4eab<\/p>\n<p>\u7576\u4f60\u60f3\u5c07\u540c\u6a23\u7684\u5ee3\u544a\u7d20\u6750\u7528\u5728\u4e0d\u540c\u5ee3\u544a\u4e2d\uff0c\u4f60\u53ef\u4ee5\u9019\u6a23\u64cd\u4f5c\uff1a<\/p>\n<p>\u5728\u5275\u5efa\u5ee3\u544a\u6642\uff0c\u90fd\u4f7f\u7528\u201cUse Existing Post\u201d \u9078\u9805\uff0c\u6240\u6709\u7684post engagements\u90fd\u6703\u7d2f\u8a08\u5728\u540c\u4e00\u500b\u5ee3\u544a\u4e2d\u3002<\/p>\n<p>4. \u512a\u5316\u4f60\u7684facebook\u5ee3\u544a\u51fa\u50f9<\/p>\n<p>\u4ee5\u6211\u7684\u7d93\u9a57\uff0c\u4f7f\u7528\u81ea\u52d5\u51fa\u50f9\u548c\u624b\u52d5\u51fa\u50f9\u4e26\u4e0d\u6703\u6709\u592a\u5927\u7684\u5dee\u5225\u3002<\/p>\n<p>\u7136\u5f8c\uff0c\u5982\u679c\u4f60\u77e5\u9053\u5c0d\u4f60\u4f86\u8aaa\u6bcf\u500b\u8f49\u5316\u50f9\u503c\u591a\u5c11\uff0c\u90a3\u4f60\u53ef\u4ee5\u628a\u624b\u52d5\u51fa\u50f9\u8a2d\u7f6e\u7684\u7565\u4f4e\u65bc\u4f60\u9810\u4f30\u7684ROI\u3002<\/p>\n<p>\u6ce8\uff1aFacebook\u6c38\u9060\u90fd\u4e0d\u6703\u8b93\u4f60\u51fa\u50f9\u904e\u9ad8\uff0c\u4f60\u7684\u6210\u672c\u6c38\u9060\u662f\u8981\u4f4e\u65bc\u4f60\u81ea\u5df1\u7684\u51fa\u50f9\u7684\uff0c\u4f60\u5be6\u969b\u82b1\u51fa\u53bb\u7684\u9322\u90fd\u662f\u525b\u525b\u597d\u64ca\u6557\u7af6\u722d\u5c0d\u624b\u7684\u51fa\u50f9\u3002<\/p>\n<p>5. \u8a2d\u7f6e\u4e00\u500b\u5ee3\u544a\u6392\u671f<\/p>\n<p>\u4f60\u7684\u5ee3\u544a\u4e0d\u662f\u6bcf\u9031\u4e03\u5929\u6bcf\u5929\u4e8c\u5341\u56db\u5c0f\u6642\u90fd\u662f\u6709\u50f9\u503c\u7684\u3002<\/p>\n<p>\u6aa2\u67e5\u4f60\u7684FB\u5ee3\u544a\u5831\u544a\uff0c\u88e1\u9762\u6703\u6709\u54ea\u5929\u7684\u54ea\u500b\u6642\u9593\u4f60\u5f97\u5230\u5982\u4f55\u7684\u7d50\u679c\u3002\u901a\u904e\u9019\u500b\uff0c\u4f60\u53ef\u4ee5\u4f86\u8a2d\u7f6e\u5ee3\u544a\u7684\u6392\u671f\uff0c\u8b93\u5b83\u53ea\u5728\u6709\u50f9\u503c\u7684\u6642\u9593\u6bb5\u6295\u653e\u3002<\/p>\n<p>6. \u4ee5\u4e00\u7a2e\u6709\u6548\u7684\u6642\u9593\u8868\u4f86\u964d\u4f4e\u5ee3\u544a\u983b\u6b21<\/p>\n<p>\u7576\u64cd\u4f5c\u4e00\u500b\u5f88\u5927\u898f\u6a21\u7684\u8981\u8dd1\u597d\u591a\u5468\u7684\u5ee3\u544a\u7684\u6642\u5019\uff0c\u4f60\u5c07\u8981\u9762\u5c0d\u5f88\u5927\u7684\u4e00\u500b\u56f0\u96e3\uff0c\u5c31\u662f\u5ee3\u544a\u75b2\u52de\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u505a\u7684\uff0c\u5c31\u662f\u8a2d\u7f6e\u591a\u7d44\u7d20\u6750\uff0c\u6bcf\u9031\u4e03\u5929\u9032\u884c\u5faa\u74b0\u6295\u653e\uff0c\u540c\u6a23\u7684\uff0c\u6bcf\u5929\u7684\u4e0d\u540c\u6642\u9593\u6bb5\uff0c\u4e5f\u53ef\u4ee5\u9032\u884c\u5206\u6642\u6bb5\u6295\u653e\u3002<\/p>\n<p>7.\u512a\u5316FB\u5ee3\u544a\u7248\u4f4d<\/p>\n<p>\u6839\u64daAdEspresso\u7684\u6578\u64da\u986f\u793a\uff0cfacebook\u4e0d\u540c\u7248\u4f4d\u7684Cost per click\u76f8\u5dee\u53ef\u9054550%\u3002<\/p>\n<p>\u7136\u800c\uff0c\u4fbf\u5b9c\u7684cost per click\u4e26\u4e0d\u4ee3\u8868\u4fbf\u5b9c\u7684cost per conversion.<\/p>\n<p>\u6240\u4ee5\u5728\u8861\u91cf\u4e00\u500b\u5ee3\u544a\u7684\u6642\u5019\uff0c\u4e0d\u8981\u88abcost per click\u6216\u8005cost per view\u8ff7\u60d1\u4e86\uff0c\u4f60\u9700\u8981\u53bb\u8861\u91cf\u7684\u662fcost per result\u3002<\/p>\n<p>8. \u8a2d\u7f6e\u81ea\u52d5\u512a\u5316\u898f\u5247<\/p>\n<p>\u6709\u56db\u7a2e\u4e8b\u4ef6\u53ef\u4ee5\u9078\u64c7\uff1a<\/p>\n<p>\u95dc\u9589\u5ee3\u544a\u7cfb\u5217\u3001\u5ee3\u544a\u7d44\u3001\u5ee3\u544a<\/p>\n<p>\u7d66\u5ee3\u544a\u7ba1\u7406\u54e1\u767c\u9001\u901a\u77e5<\/p>\n<p>\u8abf\u6574\u9810\u7b97<\/p>\n<p>\u8abf\u6574\u624b\u52d5\u51fa\u50f9<\/p>\n<p>\u6ce8\uff1a\u5982\u679ccost per conversion\u592a\u9ad8\uff0c\u8981\u95dc\u9589\u5ee3\u544a\u63d0\u5347\u6548\u679c\u826f\u597d\u7684\u5ee3\u544a\u7684\u9810\u7b97<\/p>\n<p>9.\u5c0d\u4f60\u7684\u5ee3\u544a\u505aA\/B Test<\/p>\n<p>\u53ef\u4ee5\u505aA\/B Test\u7684\u90e8\u5206\u592a\u591a\u4e86\uff0c\u6578\u4e0d\u52dd\u6578\uff0c\u4f46\u662f\u8981\u8a18\u4f4f\uff0c\u4e0d\u662f\u6240\u6709\u90fd\u662f\u6709\u50f9\u503c\u7684\uff0c\u6709\u4e9b\u751a\u81f3\u53ef\u80fd\u5c0d\u4f60\u7684\u5ee3\u544a\u6548\u679c\u7522\u751f\u4e0d\u597d\u7684\u5f71\u97ff\u3002<\/p>\n<p>10. \u907f\u514d\u512a\u5316\u904e\u5ea6<\/p>\n<p>\u5982\u679c\u4f60\u628a\u9810\u7b97\u8a2d\u7f6e\u7684\u592a\u4f4e\uff0c\u7136\u5f8c\u628a\u5ee3\u544a\u53d7\u773e\u5206\u6210\u8a31\u591a\u7d44\uff0c\u9019\u5c0d\u8986\u84cb\u6703\u6709\u5f88\u5927\u7684\u5f71\u97ff\u3002\u6c92\u6709\u5408\u9069\u7684\u6578\u64da\uff0cfacebook\u662f\u4e0d\u80fd\u53bb\u5e6b\u52a9\u4f60\u512a\u5316\u5ee3\u544a\u7684\u3002<\/p>\n<p>\u4e0d\u8981\u53bb\u5275\u5efa\u8a31\u591a\u4e0d\u540c\u7684\u5ee3\u544a\u7136\u5f8c\u5b9a\u4f4d\u5dee\u4e0d\u591a\u7684\u53d7\u773e\uff0c\u800c\u662f\u53bb\u5275\u5efa\u4e00\u5169\u500b\u5ee3\u544a\uff0c\u4e26\u4e14\u53bb\u505aA\/B Test\uff0c \u4e14\u540c\u4e00\u6642\u9593\u53ea\u6e2c\u8a66\u4e00\u500b\u5143\u7d20\u3002<\/p>\n<p>11.\u5b89\u88ddFB\u50cf\u7d20<\/p>\n<p>\u597d\u8655\uff1a<\/p>\n<p>\u4f60\u53ef\u4ee5\u8ddf\u8e2a\u7db2\u7ad9\u8f49\u5316\uff0c\u4e0d\u6b62facebook\u5e73\u53f0\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u5c0d\u7db2\u7ad9\u8a2a\u5ba2\u505a\u518d\u884c\u92b7<\/p>\n<p>\u4f60\u53ef\u4ee5\u770b\u5230\u66f4\u591a\u7684facebook\u5831\u544a\u5167\u5bb9\u3002<\/p>\n<p>12.\u8ffd\u8e2a\u57fa\u790e\u4e8b\u4ef6\u4f86\u5f97\u5230\u66f4\u591a\u8a0a\u606f<\/p>\n<p>facebook\u63d0\u4f9b\u7684\u57fa\u790e\u8a0a\u606f\u80fd\u5e6b\u4f60\u66f4\u597d\u7684\u5206\u6790\u5ee3\u544a\u8868\u73fe\u3002<\/p>\n<p>\u7b2c\u4e8c\u90e8\u5206facebook\u53d7\u773e\u5b9a\u4f4d\u6280\u5de7<\/p>\n<p>\u53d7\u773e\u5b9a\u4f4d\u662ffacebook\u5ee3\u544a\u88e1\u6700\u6700\u91cd\u8981\u7684\u4e00\u74b0\uff0c\u5982\u679c\u4f60\u628a\u5ee3\u544a\u7d66\u4e0d\u5408\u9069\u7684\u4eba\u770b\uff0c\u90a3\u6050\u6015\u4ed6\u5011\u662f\u4e0d\u6703\u5c0d\u4f60\u7684\u670d\u52d9\u6216\u8005\u7522\u54c1\u611f\u8208\u8da3\u7684\u3002<\/p>\n<p>\u63a5\u4e0b\u4f86\uff0c\u6211\u6703\u628a\u6211\u500b\u4eba\u8a8d\u70ba\u6700\u6709\u7528\u3001\u6700\u95dc\u9375\u7684\u53d7\u773e\u5b9a\u4f4d\u6280\u5de7\u5206\u4eab\u7d66\u5927\u5bb6\u3002<\/p>\n<p>13.\u5275\u5efa\u9ad8\u7d1aFB\u53d7\u773e<\/p>\n<p>\u901a\u5e38\u4f86\u8aaa\uff0c\u7576\u884c\u92b7\u4eba\u54e1\u958b\u59cb\u5728facebook\u4e0a\u5ee3\u544a\u6642\uff0c\u4ed6\u5011\u6703\u901a\u904e\u8208\u8da3\u548c\u5730\u7406\u4f4d\u7f6e\u4f86\u5b9a\u4f4d\u53d7\u773e\u3002<\/p>\n<p>\u7576\u7136\u4e86\uff0c\u9019\u6a23\u5275\u5efa\u53d7\u773e\u4e5f\u662f\u4e00\u7a2e\u597d\u7684\u7b56\u7565\uff0c\u53ea\u4e0d\u904e\u4f60\u4e0d\u80fd\u628a\u81ea\u5df1\u9650\u5236\u5728\u9019\u88e1\u4e86\u3002<\/p>\n<p>facebook\u7d66\u5ee3\u544a\u8005\u63d0\u4f9b\u4e863\u7a2e\u985e\u578b\u7684\u53d7\u773e\uff1a<\/p>\n<p>\u6838\u5fc3\u53d7\u773e-\u5c31\u662f\u901a\u904e\u9810\u8a2d\u7684\u5730\u5340\u3001\u5e74\u9f61\u3001\u6027\u5225\u3001\u4f7f\u7528\u8a2d\u5099\u3001\u6536\u5165\u6c34\u5e73\u7b49\u7b49\u4f86\u5b9a\u4f4d\u53d7\u773e<\/p>\n<p>\u81ea\u5b9a\u7fa9\u53d7\u773e- \u53ef\u4ee5\u5b9a\u4f4d\u5df2\u7d93\u548cfacebook\u5ee3\u544a\u3001\u7db2\u7ad9\u6709\u904e\u4ea4\u4e92\u7684\u7528\u6236\uff0c\u9084\u6709\u4f60\u5df2\u7d93\u64c1\u6709\u7684\u53d7\u773e\u540d\u55ae<\/p>\n<p>\u985e\u5b9a\u7fa9\u53d7\u773e- \u53ef\u4ee5\u5b9a\u4f4d\u548c\u9078\u64c7\u7684\u53d7\u773e\u4eba\u7fa4\u76f8\u4f3c\u7684\u53d7\u773e<\/p>\n<p>14.\u5b9a\u4f4d\u9ad8ROI\u7684\u53d7\u773e<\/p>\n<p>\u5982\u679c\u4f60\u5c0d\u5099\u9078\u7684\u53d7\u773e\u9078\u64c7\u4e0d\u4e86\u89e3\uff0c\u9019\u88e1\u6211\u7d66\u5927\u5bb6\u6e96\u5099\u4e86\u4e00\u4efd\u53ef\u4ee5\u5e6b\u4f60\u63d0\u5347\u5ee3\u544a\u6548\u679c\u7684\u53d7\u773e\u5b9a\u4f4d\u5217\u8868\u3002<\/p>\n<p>\u81ea\u5b9a\u7fa9\u53d7\u773e!<\/p>\n<p>\u4f60\u7684\u6240\u6709\u7db2\u7ad9\u8a2a\u5ba2<\/p>\n<p>\u7db2\u7ad9\u50f9\u683c\u9801\u7684\u8a2a\u5ba2<\/p>\n<p>\u5df2\u52a0\u8cfc\u672a\u8cfc\u8cb7\u7684\u7528\u6236<\/p>\n<p>\u5df2\u5b58\u5728\u7684\u5ba2\u6236\u548c\u4e4b\u524d\u6709\u904e\u8cfc\u8cb7\u7684\u5ba2\u6236<\/p>\n<p>\u67d0\u500b\u5177\u9ad4\u7684\u843d\u5730\u9801\u7684\u8a2a\u5ba2<\/p>\n<p>\u90f5\u4ef6\u8a02\u95b1\u8005<\/p>\n<p>\u90e8\u843d\u683c\u8b80\u8005<\/p>\n<p>\u514d\u8cbb\u8a66\u7528\u7528\u6236<\/p>\n<p>\u985e\u5b9a\u7fa9\u53d7\u773e, \u548c\u5df2\u6709\u5ba2\u6236\u76f8\u4f3c\u7684\u4eba\u7fa4<\/p>\n<p>\u6838\u5fc3\u53d7\u773e<\/p>\n<p>\u5c0d\u4f60\u7684\u7522\u696d\u611f\u8208\u8da3\u7684\u4e00\u500b\u5ee3\u6cdb\u7684\u4eba\u7fa4<\/p>\n<p>\u6ce8\u610f\uff1a \u5728\u4f7f\u7528\u9019\u88e1\u7684\u9019\u500b\u6838\u5fc3\u53d7\u773e\u6642\uff0c\u512a\u5316\u76ee\u6a19\u4e00\u5b9a\u5f97\u662f\u8f49\u5316\u3002<\/p>\n<p>15.\u5c0d\u4f60\u7684\u518d\u884c\u92b7\u53d7\u773e\u9032\u884c\u5206\u7d44<\/p>\n<p>\u5728\u4f60\u5b89\u88dd\u5b8c\u50cf\u7d20\u4e4b\u5f8c\uff0c\u5c31\u53ef\u4ee5\u958b\u59cb\u5c0d\u7528\u6236\u9032\u884c\u518d\u884c\u92b7\u4e86\u3002\u6700\u666e\u904d\u7684\u65b9\u6cd5\u5c31\u662f\u5c0d\u7db2\u7ad930\u5929\u81f390\u5929\u7684\u8a2a\u5ba2\u9032\u884c\u518d\u884c\u92b7\u3002<\/p>\n<p>\u5982\u679c\u53bb\u5340\u5206\u4f60\u7684\u518d\u884c\u92b7\u53d7\u773e\u5462\uff1f<\/p>\n<p>\u628a\u4ed6\u5011\u5340\u5206\u5230\u8db3\u5920\u4f60\u53bb\u5c0d\u6bcf\u500b\u4eba\u6295\u653e\u76f8\u95dc\u7684\u5ee3\u544a\u3002\u540c\u6642\uff0c\u4e0d\u8981\u5275\u5efa\u5c11\u65bc500\u4eba\u7684\u53d7\u773e\uff0c\u9019\u6a23\u7684\u4eba\u6578\u662f\u4e0d\u503c\u5f97\u82b1\u7cbe\u529b\u53bb\u7de8\u8f2f\u5ee3\u544a\u7684\u3002<\/p>\n<p>16.\u8981\u8a2d\u8a08\u597d\u8f49\u5316\u7684\u6f0f\u6597<\/p>\n<p>\u91dd\u5c0dcold leads\u7684\u7528\u6236\uff0c\u6295\u653e\u8edf\u4e00\u9ede\u7684\u5ee3\u544a\uff0c<\/p>\n<p>\u4f8b\u5982\u90e8\u843d\u683c\u6587\u7ae0\uff0c\u6f0f\u6597\u9802\u7aef\u7684\u76ee\u6a19\u662f\u63d0\u9ad8\u54c1\u724c\u8a8d\u77e5\u5ea6\uff0c\u8b93\u7528\u6236\u5c0d\u4f60\u7684\u7522\u54c1\u7522\u751f\u8208\u8da3\u3002<\/p>\n<p>\u5c0d\u65bc\u5df2\u7d93\u700f\u89bd\u904e\u7db2\u7ad9\u4e26\u4e14\u5c0d\u4f60\u7684\u54c1\u724c\u5df2\u7d93\u719f\u6089\u7684\u7528\u6236\uff0c\u5ee3\u544a\u5167\u5bb9\u9700\u8981\u66f4\u6fc0\u9032\u4e00\u9ede\uff0c\u8a0a\u606f\u9700\u8981\u8b8a\u6210\u92b7\u552e\u76ee\u6a19\u7684\uff0c\u4f86\u523a\u6fc0\u53d7\u773e\u8cfc\u8cb7\u4f60\u7684\u7522\u54c1\u3002<\/p>\n<p>17.\u8981\u628a\u4e4b\u524d\u8f49\u5316\u7684\u7528\u6236\u5254\u9664\u51fa\u65b0\u7684\u5ee3\u544a\u53d7\u773e<\/p>\n<p>\u8981\u628a\u9019\u90e8\u5206\u7528\u6236\u79fb\u9664\uff0c\u9700\u8981\u4f7f\u7528facebook\u7684EXCLUDE\u529f\u80fd\u3002\u540c\u6642\uff0c\u8981\u628a\u73fe\u5728\u5ba2\u6236\u5f9ecold leads\u7684\u5ee3\u544a\u4e2d\u79fb\u9664\u3002<\/p>\n<p>18.\u7d66\u518d\u884c\u92b7\u5ee3\u544a\u5b9a\u4e00\u500b\u983b\u6b21\u5340\u9593<\/p>\n<p>\u540c\u6a23\u7684\u518d\u884c\u92b7\u5ee3\u544a\u4e0d\u505c\u5730\u51fa\u73fe\u5728\u7528\u6236\u7684\u8a0a\u606f\u4e2d\uff0c\u6703\u8b93\u4eba\u611f\u5230\u53ad\u7169\u3002\u5982\u679c\u4e0d\u60f3\u8b93\u7528\u6236\u7522\u751f\u53cd\u611f\uff0c\u8981\u7d66\u983b\u6b21\u5b9a\u4e00\u500b\u5340\u9593\u3002 \u2013<\/p>\n<p>\u5982\u679c\u60f3\u8981\u8b93\u76e1\u53ef\u80fd\u591a\u7684\u4eba\u770b\u5230\u5ee3\u544a\uff0c\u5c31\u628a\u5ee3\u544a\u76ee\u6a19\u8a2d\u7f6e\u70ba\u8986\u84cb\u3002<\/p>\n<p>\u512a\u5316\u5ee3\u544a\u6295\u653e\uff0c\u53ef\u4ee5\u5728\u512a\u5316\u76ee\u6a19\u4f7f\u7528daily unique reach\uff0c\u53ef\u4ee5\u8b93\u6bcf\u500b\u53d7\u773e\u6bcf\u5929\u6700\u591a\u770b\u5230\u4e00\u6b21\u5ee3\u544a\u3002<\/p>\n<p>\u5982\u679c\u60f3\u6295\u653e\u7684\u983b\u7387\u66f4\u4f4e\uff0c\u5c31\u53ef\u4ee5\u8a2d\u7f6eCUSTOM AD SCHEDULE\uff0c\u9019\u6a23\u5c31\u53ef\u4ee5\u597d\u591a\u5929\u53ea\u6703\u8b93\u7528\u6236\u770b\u5230\u4e00\u6b21\u3002<\/p>\n<p>19.\u4fe1\u4efbFB\u7cfb\u7d71\u7684\u512a\u5316\u529f\u80fd<\/p>\n<p>FB\u7684\u512a\u5316\u6a5f\u5236\u53ea\u6709\u5169\u500b\u7c21\u55ae\u7684\u76ee\u6a19<\/p>\n<p>\u901a\u904e\u5e6b\u52a9\u5ee3\u544a\u4e3b\u8986\u84cb\u5230\u7528\u6236\u548c\u5f97\u5230\u6548\u679c\u4f86\u70ba\u4ed6\u5011\u5275\u9020\u50f9\u503c<\/p>\n<p>\u63d0\u4f9b\u6b63\u9762\u7684\u3001\u76f8\u95dc\u7684\u7d93\u9a57\u7d66facebook\u3001INS\u3001Audience Network\u7684\u7528\u6236<\/p>\n<p>\u6700\u7c21\u55ae\u7684\u65b9\u6cd5\u5c31\u662f\u5275\u5efa\u4e00\u500b20W\u4ee5\u4e0a\u7684\u53d7\u773e\uff0c\u7136\u5f8c\u628a\u512a\u5316\u76ee\u6a19\u8a2d\u7f6e\u70ba\u8f49\u5316\uff0c\u7136\u5f8c\u8b93FB\u81ea\u52d5\u5e6b\u4f60\u512a\u5316\u3002<\/p>\n<p>20.\u6aa2\u67e5\u5ee3\u544a\u5831\u544a\u4f86\u767c\u73fe\u6700\u6709\u50f9\u503c\u7684\u53d7\u773e\u3002<\/p>\n<p>\u7576\u4f60\u4f7f\u7528\u4e4b\u524d\u7684\u65b9\u6cd5\u6295\u653e\u5ee3\u544a\u4e4b\u5f8c\uff0c\u4f60\u6703\u5f97\u5230\u8db3\u5920\u7684\u6578\u64da\u548c\u8a0a\u606f\uff0c\u4f60\u9700\u8981\u5206\u6790\u5ee3\u544a\u5831\u544a\u4f86\u767c\u73fe\u6700\u6709\u50f9\u503c\u7684\u53d7\u773e\u3002<\/p>\n<p>\u901a\u904e\u4f7f\u7528breakdown menu\uff0c\u4f60\u53ef\u4ee5\u627e\u5230\u4ee5\u4e0b\u5e7e\u9ede<\/p>\n<p>\u4ec0\u9ebc\u5e74\u9f61\u6bb5\u7684\u7528\u6236\u5728\u8f49\u5316<\/p>\n<p>\u6700\u6709\u50f9\u503c\u7684\u7528\u6236\u7684\u5730\u7406\u4f4d\u7f6e\u5728\u90a3<\/p>\n<p>\u6700\u6709\u50f9\u503c\u7684\u7528\u6236\u4f7f\u7528\u7684\u662f\u4ec0\u9ebc\u8a2d\u5099\u6216\u8005\u4fc2\u7d71<\/p>\n<p>\u53e6\u5916\u9084\u6709\u8a31\u591a\u6709\u7528\u7684\u8a0a\u606f<\/p>\n<p>\u6ce8\u610f\uff1a 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