{"id":11865,"date":"2021-08-01T01:04:00","date_gmt":"2021-07-31T17:04:00","guid":{"rendered":"https:\/\/www.gogoshark.com\/blog\/ecommerce\/shopify\/topic-307495430\/"},"modified":"2021-08-01T01:04:00","modified_gmt":"2021-07-31T17:04:00","slug":"topic-307495430","status":"publish","type":"post","link":"https:\/\/www.gogoshark.com\/blog\/ecommerce\/shopify\/topic-307495430\/","title":{"rendered":"\u8aaa\u8aaa\u6211\u505ashopify\u7368\u7acb\u7ad9\u7684\u7d93\u9a57\uff08\u4e0d\u52a0\u5e72\u8ca8\uff09"},"content":{"rendered":"<article class=\"Post-Main Post-NormalMain\" tabindex=\"-1\">\n<header class=\"Post-Header\">\n<h1 id=\"%e8%aa%aa%e8%aa%aa%e6%88%91%e5%81%9ashopify%e7%8d%a8%e7%ab%8b%e7%ab%99%e7%9a%84%e7%b6%93%e9%a9%97%ef%bc%88%e4%b8%8d%e5%8a%a0%e5%b9%b2%e8%b2%a8%ef%bc%89\" class=\"Post-Title\">\u8aaa\u8aaa\u6211\u505ashopify\u7368\u7acb\u7ad9\u7684\u7d93\u9a57\uff08\u4e0d\u52a0\u5e72\u8ca8\uff09 <\/h1>\n<div class=\"Post-Author\">\n<div class=\"AuthorInfo\" itemprop=\"author\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/Person\">\n<div class=\"AuthorInfo\"><meta itemprop=\"name\" content=\"Ly\u4e36vam\u5c0f\u4f0d\"><meta itemprop=\"image\" content=\"https:\/\/pic3.zhimg.com\/v2-15a17b088434837a802dccde33751235_l.jpg?source=172ae18b\"><meta itemprop=\"url\" content=\"https:\/\/www.zhihu.com\/people\/xiao-wu-31-14\"><meta itemprop=\"zhihu:followerCount\"><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"Post-RichTextContainer\">\n<div class=\"RichText ztext Post-RichText\" usegifprops=\"[object Object]\">\n<h2 id=\"%e8%aa%aa%e8%aa%aa%e6%88%91%e5%81%9ashopify%e7%8d%a8%e7%ab%8b%e7%ab%99%e7%9a%84%e7%b6%93%e9%a9%97\">\u8aaa\u8aaa\u6211\u505ashopify\u7368\u7acb\u7ad9\u7684\u7d93\u9a57<\/h2>\n<p>\u5f88\u591a\u4eba\u4f30\u8a08\u60f3\u554f\uff0cshopify\u600e\u9ebc\u505a?<\/p>\n<p>\u90a3\u6211\u5012\u8981\u554f\u4f60\uff0c\u4f60\u505ashopify\u662f\u70ba\u4e86\u4ec0\u9ebc\uff1f\u92b7\u8ca8\uff0c\u9084\u662f\u63a8\u5ee3\u54c1\u724c\u3002<\/p>\n<p>\u4ec0\u9ebc\u662fshopify\uff1f\u600e\u9ebc\u505ashopify\uff1f<\/p>\n<p>\u5f88\u62b1\u6b49\uff0c\u6211\u4e00\u500b\u90fd\u7b54\u4e0d\u4e0a\u4f86\u3002\u7565\u7565\u7565\uff0c\u4e0d\u670d\uff1f\u618b\u8457<\/p>\n<p>\u5148\u60f3\u60f3\u4f60\u70ba\u4ec0\u9ebc\u505ashopify\uff0cshopify\u5c0d\u4f60\u7684\u4f5c\u7528\u662f\u4ec0\u9ebc\uff1f\u5148\u60f3\u6e05\u695a\u9019\u500b\u554f\u984c\uff0c\u672a\u4f86\u4f60\u53ef\u4ee5\u7701\u5f88\u591a\u7cbe\u529b\u3002\u8a08\u7b97\u4e0b\u4f60\u64c1\u6709\u7684\u8cc7\u6e90\uff0c\u9084\u6709\u53ef\u5206\u914d\u7684\u7cbe\u529b\uff0c\u5718\u968a\u6846\u67b6\u5982\u4f55\uff0c\u7b49\u7b49\u3002 \u3002 \u3002 \u3002 \u3002<\/p>\n<p>\u4ec0\u9ebc\u662fshopify\uff1f<\/p>\n<p>\u5c31\u662f\u4e00\u500b\u5e73\u53f0\uff0c\u53ea\u8981\u4e09\u5929\uff0c\u65b0\u624b\u5c0f\u767d\u5c31\u80fd\u5f9e\u57fa\u790e\u642d\u5efa\u5230\u719f\u6089\u64cd\u4f5c\u7684\u5e73\u53f0\uff0c\u6708\u8cbb200\u584a\u4eba\u6c11\u5e63\u7684\u7db2\u7ad9\u5e73\u53f0\u3002\u9019\u6771\u897f\u5f8c\u53f0\u7ba1\u7406\u5f88\u7c21\u55ae\u4e5f\u5f88\u597d\u7406\u89e3\u3002\u92b7\u552e\u3001\u7522\u54c1\u3001\u552e\u5f8c\u4e09\u584a\uff0c\u81ea\u5df1\u53bb\u7406\u89e3\u4e0b\u5f88\u597d\u505a\u7684\u3002<\/p>\n<p>Shopify\u7684\u5e73\u53f0\u4f5c\u7528\u662f\u4ec0\u9ebc\uff1f<\/p>\n<p>\u7576\u4f60\u5728SNS\u4e0a\u767c\u5e03\u4e86\u4e00\u500b\u5716\u7247\u3001\u4e00\u6bb5\u8996\u983b\uff0c\u88e1\u9762\u7684\u7522\u54c1\u7279\u5225\u7684\u5438\u5f15\u5225\u4eba\uff0c\u90a3\u5225\u4eba\u5c31\u60f3\u8981\u8cfc\u8cb7\uff0c\u90a3\u4f60\u8981\u600e\u9ebc\u544a\u8a34\u4ed6\uff0c\u600e\u9ebc\u8cfc\u8cb7\u9019\u500b\u6771\u897f\u3002\u96e3\u9053\u76f4\u63a5\u7559\u8a00\uff0c\u7136\u5f8c\u7d66\u4ed6\u4e00\u500b\u8de8\u570b\u9280\u884c\u5361\u865f\uff0c\u53eb\u4ed6\u6253\u9322\uff0c\u7136\u5f8c\u767c\u8ca8\uff1f NO\u3001NO\u3001NO\u3002\u9019\u6642\u5019shopify\u7684\u4f5c\u7528\u5c31\u9ad4\u73fe\u51fa\u4f86\u4e86\uff0c\u63d0\u4f9b\u4e00\u500b\u5e73\u53f0\uff0c\u7522\u54c1\u7684\u8a73\u7d30\u4ecb\u7d39\u3001\u5c3a\u78bc\u3001\u898f\u683c\u3001\u50f9\u683c\u7b49\u7b49\uff0c\u4e00\u76ee\u4e86\u7136\u3002\u767c\u4e00\u500b\u9023\u63a5\u7e3d\u6bd4\u4f60\u767c\u4e00\u5927\u6bb5\u4ecb\u7d39\u7684\u7559\u8a00\u8981\u65b9\u4fbf\u591a\u4e86\u3002\u6240\u4ee5\u60f3\u6e05\u695ashopify\u7684\u4f5c\u7528\uff0c\u5b83\u53ea\u662f\u4e00\u500b\u7522\u54c1\u7ba1\u7406\u5e73\u53f0\uff0c\u6578\u64da\u7d71\u8a08\u5e73\u53f0\uff0c\u4e0d\u662f\u4f60\u6bcf\u500b\u6708\u82b1200\u584a\u9322\u958b\u8d77\u4f86\uff0c\u5c31\u6703\u6709\u55ae\u5b50\u7684\u3002\u55ae\u5b50\u8981\u4f60\u81ea\u5df1\u53bb\u627e\uff0c\u5e73\u53f0\u4e0d\u63d0\u4f9b\u3002\u5982\u679c\u4f60\u6c92\u6709\u5916\u90e8\u6d41\u91cf\u5f15\u5c0e\uff0c\u4f60\u7684shopify\u4e5f\u662f\u505a\u4e0d\u8d77\u4f86\u7684\u3002\u7368\u7acb\u7ad9\u53ea\u662f\u4e00\u500b\u57fa\u790e\uff0c\u771f\u6b63\u7684\u73a9\u6cd5\u9084\u662f\u5728\u904b\u71df\u9019\u584a\u3002<\/p>\n<p>\u600e\u9ebc\u505ashopify\uff1f<\/p>\n<p>\u5728\u505a\u4e4b\u524d\u518d\u60f3\u4e00\u60f3\u81ea\u5df1\u92b7\u552e\u3001\u7522\u54c1\u3001\u552e\u5f8c\u662f\u5426OK\uff0c\u662f\u5426\u627f\u53d7\u7684\u4f4f\u5e02\u5834\u7684\u8003\u9a57\u3002\u518d\u770b\u770b\u4f60\u662f\u5426\u80fd\u6709\u8cc7\u6e90\u505a\u597d\u4e0d\u662f\u628a\u7db2\u7ad9\u958b\u8d77\u4f86\u4e00\u4e1f\u5c31\u53ef\u4ee5\u4e86\uff0c\u90a3\u662f\u6d6a\u8cbb\u9322\u3002\u4e5f\u4e0d\u8981\u592a\u7cfe\u7d50\u8207\u9078\u54c1\uff0c\u5728\u524d\u671f\u5165\u624b\u7684\u6642\u5019\uff0c\u90fd\u73a9\u4e00\u73a9\u5149\u9078\u54c1\u5c31\u82b1\u4e86\u5f88\u4e45\uff0c\u5e7e\u500b\u6708\u5f8c\u4e00\u554f\u767c\u73fe\u9084\u6c92\u958b\u59cb\u505a\u7db2\u7ad9\u3002\u7576\u7136\uff0c\u6211\u4e5f\u9047\u5230\u4e00\u4e9b\u4eba\uff0c\u96d6\u7136\u525b\u958b\u59cb\u4e0d\u61c2\uff0c\u4f46\u81ea\u5df1\u80af\u5b78\uff0c\u6478\u7d22\u8457\u4e5f\u505a\u51fa\u4e86\u4e00\u4e9b\u6210\u7e3e\uff0c\u670b\u53cb\u5708\u9084\u6703\u5076\u723e\u66ec\u66ec\u55ae\u3002\u5c31\u7b97\u5931\u6557\u4e86\uff0c\u6211\u4e5f\u89ba\u5f97\u6c92\u5565\u597d\u907a\u61be\u7684\uff0c\u5275\u696d\u54ea\u6709\u4e00\u6b21\u5c31\u80fd\u6210\u529f\u7684\u3002<\/p>\n<p>\uff081\uff09\u4e0d\u8981\u8003\u616e\u7d50\u5c40\uff0c\u505a\u4efb\u4f55\u4e8b\u4e00\u5b9a\u8981\u5148\u7d50\u5c40\u5982\u4f55\u4e0d\u7ba1\uff0c\u6c92\u5fc5\u8981\u53bb\u7ba1\u3002\u4f60\u5df2\u8003\u616e\u7d50\u5c40\uff0c\u5fc3\u614b\u5c31\u6dbc\u4e86\u4e00\u534a\u4e86\u3002<\/p>\n<p>\uff082\uff09\u5b78\u6703\u5fa9\u5236\uff0c\u7368\u7acb\u7ad9\u7684\u8907\u5236\u4e0d\u50cf\u6dd8\u5bf6\u90a3\u6a23\uff0c\u7368\u7acb\u7ad9\u6c92\u6709\u6dd8\u5bf6\u90a3\u5957\u898f\u5247\u53ef\u8a00\uff0c\u6240\u4ee5<\/p>\n<p>\uff083\uff09\u5b78\u6703\u5275\u65b0\uff0c\u8907\u88fd\u4e4b\u5f8c\u8981\u6709\u5275\u65b0\uff0c\u8981\u6709\u4fdd\u6301\u8ddf\u540c\u884c\u7684\u5dee\u7570\u5316\uff0c\u9019\u6a23\u624d\u80fd\u8b93\u81ea\u5df1\u5728\u5546\u6d77\u4e2d\u4fdd\u6301\u7a69\u5b9a\u589e\u9577\u3002<\/p>\n<p>\u6df1\u8015\u5782\u76f4\u9818\u57df\uff0c\u4e26\u5c0d\u7522\u54c1\u9032\u884c\u56b4\u683c\u8cea\u91cf\u628a\u63a7\uff08\u5916\u570b\u4eba\u5f88\u6ce8\u91cd\u7522\u54c1\u7684\u8cea\u91cf\uff09<\/p>\n<p>\u512a\u5316\u5ba2\u6236\u9ad4\u9a57\u6d41\u7a0b\uff0c\u6240\u4ee5shopify\u4e00\u5b9a\u8981\u512a\u5316\u597d\uff0c\u8b93\u5ba2\u6236\u611f\u89ba\u50cf\u56de\u5bb6\u4e00\u6a23<\/p>\n<p>Shopify-----\u9801\u9762\u512a\u5316<\/p>\n<p>\u9801\u9762\u512a\u5316\u662f\u4e00\u9580\u85dd\u8853\uff0c\u53ef\u4ee5\u8aaa\u662f\u4e00\u9805\u8a9e\u8a00\u85dd\u8853\uff0c\u66f4\u52a0\u6709\u6548\u7684\u8b93\u6211\u5011\u5c0d\u8a0a\u606f\u9032\u884c\u6709\u6548\u50b3\u9054\u3002\u597d\u7684\u512a\u5316\u9801\u9762\u4e0d\u50c5\u80fd\u8b93\u8f49\u5316\u7387\u5f97\u5230\u63d0\u5347\uff0c\u9084\u80fd\u7bc0\u7d04\u6211\u5011\u8ddf\u9867\u5ba2\u4e4b\u9593\u7684\u6e9d\u901a\u6210\u672c\u3002\u597d\u7684\u512a\u5316\u9801\u9762\u9084\u80fd\u63d0\u9ad8\u6d41\u91cf\u7684\u5229\u7528\u7387\uff0c\u5982\u679c\u4f60\u7684\u5ba2\u6236\u9032\u4f86\u53ea\u662f\u770b\u4e00\u6b3e\u7522\u54c1\uff0c\u9019\u6a23\u5229\u7528\u7387\u4e5f\u592a\u4f4e\u4e86\uff0c\u4f60\u53bb\u8d85\u5e02\u4e5f\u4e0d\u53ef\u80fd\u53ea\u662f\u8cb7\u4e00\u500b\u6771\u897f\u3002\u54c1\u724c\u63a8\u5ee3\u70ba\u4e3b\u7684\u5546\u5bb6\u6703\u5f88\u6ce8\u91cd\u9801\u9762\u7684\u8996\u89ba\u6548\u679c\uff0c\u4ed6\u5011\u5c0d\u5ba2\u6236\u7684\u9ad4\u9a57\u7814\u7a76\u975e\u5e38\u6df1\u5165\uff0c\u4f5c\u70ba\u54c1\u724c\u63a8\u5ee3\uff0c\u5fc5\u9808\u8981\u8b93\u54c1\u724c\u5f80\u4e0a\u8d70\u3002<\/p>\n<p>Shopify-----\u591a\u5e73\u53f0\u6295\u653e<\/p>\n<p>Shopify\u672c\u8eab\u662f\u4e0d\u5e36\u6d41\u91cf\u7684\uff0c\u8981\u81ea\u5df1\u505a\u6d41\u91cf\u7684\u5f15\u5c0e\uff0c\u9019\u9ede\u5c31\u6709\u4e00\u500b\u597d\u8655\uff0c\u4e0d\u7528\u7d04\u675f\u8207\u963f\u91cc\u65d7\u4e0b\u7684\u5404\u7a2e\u689d\u689d\u6846\u6846\u7684\u898f\u5247\u3002\u4e0d\u8981\u53ea\u63a5\u89f8Facebook\u6216\u8005Google\uff0c\u76e1\u91cf\u53bb\u63a5\u89f8\u5176\u4ed6\u66f4\u591a\u7684\u5e73\u53f0\uff0c\u6bd4\u5982Twitter\/TikTok\/Snapchat\u7b49\u3002\u5982\u679c\u6642\u9593\u5141\u8a31\uff0c\u9084\u53ef\u4ee5\u53bb\u4e86\u89e3\u4e0b\u570b\u5167\u7684\u5ee3\u9ede\u901a\/\u982d\u689d\u7b49\u5e73\u53f0\uff0c\u57fa\u672c\u7684\u539f\u7406\u6a5f\u5236\u4e0d\u6703\u76f8\u5dee\u592a\u591a\u3002<\/p>\n<p>Shopify-----\u591a\u7522\u54c1\u985e\u578b<\/p>\n<p>\u5982\u679c\u505a\u54c1\u724c\uff0c\u8acb\u5c07\u7522\u54c1\u505a\u5230\u6975\u81f4\uff0c\u53ef\u4ee5\u63a8\u884c\u7522\u54c1\u7684\u884d\u751f\u76f8\u95dc\u7522\u54c1\uff0c\u4e5f\u53ef\u4ee5\u505a\u7d71\u4e00\u985e\u76ee\u7684\u7522\u54c1\u3002 Shopify\u8981\u5340\u5206\u597d\u5230\u5e95\u662fto B\u9084\u662fto C\u7684\u554f\u984c\u3002<\/p>\n<p>TO B\uff1a\u628a\u7522\u54c1\u505a\u5c08\u696d\u5316\uff0c\u505a\u55ae\u4e00\u5316\uff0c\u8b93\u5ba2\u6236\u770b\u8d77\u4f86\u4f60\u662f\u5c08\u696d\u505a\u7522\u54c1\u7684\uff0c\u9019\u6a23\u5ba2\u6236\u624d\u6703\u89ba\u5f97\u4f60\u9760\u8b5c\u3002\u5728shopify\u4e0a\uff0c\u4f60\u4e0d\u50c5\u8981\u63d0\u4f9b\u4e00\u4e9b\u7522\u54c1\u7684\u8cc7\u6599\uff0c\u4e5f\u8981\u63d0\u4f9b\u4e00\u4e9b\u7522\u54c1\u7684\u751f\u7522\u8cc7\u6599\uff0c\u54c1\u724c\u767c\u5c55\u53f2\u3002\u5916\u570b\u4eba\u66f4\u559c\u6b61\u5c08\u696d\u7684\u4eba\uff0c\u800c\u4e0d\u662f\u96dc\u8ca8\u8216\u3002<\/p>\n<p>TO C\uff1a\u90a3\u5c31\u628a\u7522\u54c1\u5206\u985e\u597d\uff0c\u50cf\u8d85\u5e02\u4e00\u6a23\uff0c\u4e5f\u8ddf\u6dd8\u5bf6\u4e00\u6a23\u3002\u505a\u6cd5\u4e5f\u8ddf\u6dd8\u5bf6\u4e00\u6a23\uff0c\u65b9\u5f0f\u898f\u5247\u4e5f\u5dee\u4e0d\u591a\uff0c\u81ea\u5df1\u9818\u609f\u53bb\u5427\u3002<\/p>\n<p>Shopify-----\u6578\u64da\u5206\u6790<\/p>\n<p>1.ROI<\/p>\n<p>ROI=\u6210\u4ea4\u91d1\u984d\u00f7\u82b1\u8cbb\uff0c\u62c6\u5206\u516c\u5f0f\uff1a\uff08\u9ede\u64ca\u8f49\u5316\u7387\u00d7\u5ba2\u55ae\u50f9\uff09\u00f7PPC<\/p>\n<p>ROI\uff08Return On Investment\uff09\u662f\u6307\u6295\u8cc7\u56de\u5831\u7387\uff0c\u5373\u4f01\u696d\u5f9e\u4e00\u9805\u6295\u8cc7\u9805\u76ee\u4e2d\u5f97\u5230\u7684\u5229\u76ca\u56de\u5831\u3002\u5c0d\u65bc\u96fb\u5546\u884c\u696d\u4f86\u8aaa\uff0c\u6211\u5011\u5247\u8a8d\u70baROI\u7b49\u65bc\u8ce3\u5bb6\u7684\u6295\u4eba\u7522\u51fa\u6bd4\u3002<\/p>\n<p>\u53ef\u6839\u64da\u6210\u672c\u5b9a\u50f9\u3001\u9ad8\u6ea2\u50f9\u5b9a\u50f9\uff0c\u5efa\u8b70ROI\u503c\u63a7\u5236\u5728\u57281.3\u5de6\u53f3\u56de\u672c\uff0cROI\u503c\u6700\u597d\u4e0d\u8d85\u904e1.5\u56de\u672c\uff0c\u4e0d\u7136\u57fa\u672c\u8981\u505a\u52302\u4ee5\u4e0a\u624d\u7b97\u76c8\u5229\u3002\u63a7\u5236\u597d\u6210\u672c\uff0c\u662f\u505a\u597d\u9019\u500b\u6307\u6a19\u7684\u91cd\u9ede\u3002<\/p>\n<p>2.ROAS<\/p>\n<p>ROAS\uff1areturn-on-ad-spend 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