{"id":11622,"date":"2021-08-01T00:57:51","date_gmt":"2021-07-31T16:57:51","guid":{"rendered":"https:\/\/www.gogoshark.com\/blog\/ecommerce\/shopify\/topic-79140767\/"},"modified":"2021-08-01T00:57:51","modified_gmt":"2021-07-31T16:57:51","slug":"topic-79140767","status":"publish","type":"post","link":"https:\/\/www.gogoshark.com\/blog\/ecommerce\/shopify\/topic-79140767\/","title":{"rendered":"shopify\u662f\u4ec0\u9ebc\uff1f\u4ec0\u9ebc\u662fshopify?"},"content":{"rendered":"<article class=\"Post-Main Post-NormalMain\" tabindex=\"-1\">\n<header class=\"Post-Header\">\n<h1 id=\"shopify%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e4%bb%80%e9%ba%bc%e6%98%afshopify\" class=\"Post-Title\">shopify\u662f\u4ec0\u9ebc\uff1f\u4ec0\u9ebc\u662fshopify? <\/h1>\n<div class=\"Post-Author\">\n<div class=\"AuthorInfo\" itemprop=\"author\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/Person\">\n<div class=\"AuthorInfo\"><meta itemprop=\"name\" content=\"Betty\u804a\u8de8\u5883\"><meta itemprop=\"image\" content=\"https:\/\/pic1.zhimg.com\/v2-08aa789c20994981de45f5a249d6018a_l.jpg?source=172ae18b\"><meta itemprop=\"url\" content=\"https:\/\/www.zhihu.com\/people\/huistore\"><meta itemprop=\"zhihu:followerCount\"><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"Post-RichTextContainer\">\n<div class=\"RichText ztext Post-RichText\" usegifprops=\"[object Object]\">\n<p>shopify\u516c\u53f8\u6210\u7acb\u65bc2006\u5e74\uff0c\u662f\u7531\u6258\u6bd4\u4e9e\u65af\u00b7\u76e7\u514b\uff08Tobi L\u00fctke\uff09\u5275\u8fa6\u7684\u52a0\u62ff\u5927\u96fb\u5b50\u5546\u52d9\u8edf\u4ef6\u958b\u767c\u5546\uff0c\u7e3d\u90e8\u4f4d\u65bc\u6e25\u592a\u83ef\u3002<\/p>\n<figure data-size=\"normal\"><noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-0e409b9e6f3021688ab500461fe40a22_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"720\" class=\"origin_image zh-lightbox-thumb\" width=\"1080\" data-original=\"https:\/\/pic3.zhimg.com\/v2-0e409b9e6f3021688ab500461fe40a22_b.jpg\" title=\"v2-0e409b9e6f3021688ab500461fe40a22_r\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-0e409b9e6f3021688ab500461fe40a22_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1080\" data-rawheight=\"720\" class=\"origin_image zh-lightbox-thumb lazy\" width=\"1080\" data-original=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1080'%20height='720'&gt;&lt;\/svg&gt;\" data-actualsrc=\"https:\/\/pic3.zhimg.com\/v2-0e409b9e6f3021688ab500461fe40a22_b.jpg\" title=\"v2-0e409b9e6f3021688ab500461fe40a22_r\"><\/figure>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<p>Shopify\u662f\u4e00\u500b\u8b93\u7528\u6236\u81ea\u4e3b\u7ba1\u7406\u5728\u7dda\u5546\u5e97\u7684\u5e73\u53f0\uff0c\u7c21\u55ae\u8aaa\u5c31\u662f\u500b\u4eba\u53ef\u4ee5\u5728Shopify\u4e0a\u5feb\u901f\u7684\u5efa\u7acb\u8d77\u4efb\u4f55\u4e00\u500b\u4f60\u60f3\u8981\u7684\u96fb\u5546\u7db2\u7ad9\uff0c\u4e26\u53ef\u4ee5\u5c07\u5546\u54c1\u92b7\u552e\u5230\u5168\u7403\u3002\u4e26\u4e14\u63d0\u4f9b\u5305\u62ec\u7db2\u7ad9\u5b89\u5168\u3001\u9801\u9762\u8a2d\u8a08\u3001\u92b7\u552e\u6578\u64da\u7d71\u8a08\u7b49\u7b49\u5728\u5167\u7684\u5168\u65b9\u4f4d\u670d\u52d9\uff0c\u7528\u6236\u4e0d\u9700\u8981\u82b1\u8cbb\u7cbe\u529b\u5728\u8edf\u4ef6\u4ee5\u53ca\u7db2\u7d61\u7de8\u7a0b\u4e0a\uff0c\u53ea\u5c08\u6ce8\u65bc\u92b7\u552e\u6838\u5fc3\u696d\u52d9\u5c31\u53ef\u4ee5\u4e86\u3002<\/p>\n<p>\u7136\u800cShopify\u4e26\u4e0d\u662f\u4e00\u5957\u5efa\u7ad9\u7cfb\u7d71\uff0c\u800c\u662f\u6574\u5408\u4e86\u7dda\u4e0a\u5e02\u5834\u3001\u793e\u4ea4\u5a92\u9ad4\u3001\u7368\u7acb\u7ad9\u548c\u7dda\u4e0b\u8d85\u5e02\u7684\u4e00\u7ad9\u5f0f\u7522\u54c1\u63a8\u5ee3\u548c\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u7cfb\u7d71\u3002<\/p>\n<p>1. Shopify\u529f\u80fd<\/p>\n<p>\u2022 \u70ba\u60a8\u8a2d\u8a08\u7f8e\u89c0\u7684\u5728\u7dda\u5546\u5e97\uff0c\u7121\u9700\u4efb\u4f55\u96fb\u8166\u77e5\u8b58<\/p>\n<p>\u2022 \u4efb\u9078\u6578\u767e\u5957\u591a\u500b\u5c08\u696d\u8a2d\u8a08\u7684\u7db2\u9801\u4e3b\u984c\u6a21\u677f\uff0c\u9069\u7528\u65bc\u5404\u500b\u884c\u696d\u3002<\/p>\n<p>\u2022 \u5275\u5efa\u6216\u81ea\u5b9a\u7fa9\u5c08\u5c6c\u60a8\u7684\u7db2\u9801\u4e3b\u984c\u3002<\/p>\n<p>\u2022 \u7db2\u7ad9\u4e3b\u984c\u5927\u591a\u90fd\u63a1\u7528\u97ff\u61c9\u8a2d\u8a08\uff0c\u517c\u5bb9\u624b\u6a5f\u7b49\u5404\u5c3a\u5bf8\u8a2d\u5099\u700f\u89bd\u3002<\/p>\n<p>\u2022 \u7528\u6236\u7121\u9700\u9032\u884c\u4efb\u4f55\u7de8\u7a0b\u3002<\/p>\n<p>\u2022 \u5feb\u6377\u9748\u6d3b\u7684HTML \u548cCSS \u7de8\u8f2f\u529f\u80fd\uff0c\u65b9\u4fbf\u6709\u9700\u8981\u7684\u5ba2\u6236\u5728\u4e3b\u984c\u57fa\u790e\u4e0a\u4fee\u6539\/\u500b\u6027\u5316\u81ea\u5df1\u7684\u4e3b\u984c\u9801\u9762\u53ca\u529f\u80fd\u3002<\/p>\n<p>\u2022 \u5f37\u5927\u7684API\u63a5\u53e3\uff0c\u65b9\u4fbf\u4f01\u696d\u7528\u6236\u5b9a\u5236\u4e8c\u7d1a\u958b\u767c\u589e\u5f37\u81ea\u5df1\u9700\u8981\u7684\u529f\u80fd\u548c\u696d\u52d9\u3002<\/p>\n<p>2. \u8f15\u9b06\u69cb\u5efa\u548c\u7d93\u71df\u60a8\u7684\u5728\u7dda\u5546\u5e97<\/p>\n<p>\u2022 \u81ea\u5e36\u529f\u80fd\u9f4a\u5168\u7684\u7db2\u7ad9\u5167\u5bb9\u7ba1\u7406\u7cfb\u7d71\uff08CMS\uff09\u548c\u9ad8\u984f\u503c\u7684\u90e8\u843d\u683c\u3002<\/p>\n<p>\u2022 \u5728\u5e7e\u5206\u9418\u5167\u5c31\u80fd\u5275\u5efa\u597d\u4e00\u500b\u6f02\u4eae\u53ef\u7528\u7684\u5546\u5e97\u4e26\u958b\u59cb\u63a5\u53d7\u8a02\u55ae\u3002<\/p>\n<p>\u2022 \u8f15\u9b06\u7ba1\u7406\u5ba2\u6236\u7684\u8a73\u7d30\u8cc7\u6599\u8207\u985e\u5225\u3002<\/p>\n<p>\u2022 \u53ef\u4ee5\u901a\u904e\u5b89\u88ddShopify\u61c9\u7528\u7a0b\u5e8f\uff08Shopify Apps\uff09\u4f86\u5b8c\u5584\u60a8\u7684\u5728\u7dda\u5546\u5e97\u6216\u4e3b\u984c\u7684\u529f\u80fd\u3002<\/p>\n<p>\u2022 \u53ef\u901a\u904eShopify\u624b\u6a5f\u5ba2\u6236\u7aef\u5728\u624b\u6a5f\u4e0a\u96a8\u8655\u7ba1\u7406\u60a8\u7684\u5728\u7dda\u5546\u5e97\u3002<\/p>\n<p>3.\u5b89\u5168\u7684\u8cfc\u7269\u8eca\u80fd\u63a5\u53d7\u4fe1\u7528\u5361\u4ed8\u8cec<\/p>\n<p>\u2022 \u70ba\u60a8\u7684\u9867\u5ba2\u63d0\u4f9b\u5168\u7403\u8d85\u904e80+ \u500b\u652f\u4ed8\u670d\u52d9\u5546\u7684\u9078\u64c7\u3002 \uff08\u76ee\u524d\u5df2\u652f\u6301\u652f\u4ed8\u5bf6\uff09<\/p>\n<p>\u2022 \u5feb\u901f\u7c21\u6613\u7684\u9867\u5ba2\u7d50\u8cec\u6d41\u7a0b\u3002<\/p>\n<p>\u2022 \u5167\u7f6eSSL \u8b49\u66f8\u4ee5\u78ba\u4fdd\u4ea4\u6613\u7684\u5b89\u5168\u6027\u3002<\/p>\n<p>\u2022 \u652f\u6301\u591a\u7a2e\u8a9e\u8a00\u548c\u8ca8\u5e63\u3002<\/p>\n<p>\u2022 \u9078\u64c7\u4f7f\u7528\u81ea\u5df1\u63d0\u4f9b\u7684\u904b\u8f38\u8cbb\u6216\u81ea\u52d5\u622a\u53d6\u6258\u904b\u516c\u53f8\u7684\u904b\u8f38\u8cbb\u3002<\/p>\n<p>4.\u7121\u9650\u91cf\u7684\u5168\u7403\u4e3b\u6a5f\u8a17\u7ba1\u670d\u52d9<\/p>\n<p>\u2022 \u514d\u8cbb\u7684\u9ad8\u7a69\u5b9a\u6027\u7684\u7121\u9650\u91cf\u7684\u4e3b\u6a5f\uff0c\u4e0d\u9650\u5236\u5bec\u5e36\u6d41\u91cf\uff0c\u7406\u8ad6\u53ef\u7ba1\u7406\u7121\u9650\u7684\u5546\u54c1\u548c\u5eab\u5b58\u3002<\/p>\n<p>\u2022 \u5728<\/p>\n<p>\u2022 \u7b26\u54081\u7d1a\u652f\u4ed8\u5361\u884c\u696d\uff08PCI\uff09\u6a19\u6e96\u3002<\/p>\n<p>\u2022 \u78ba\u4fdd\u60a8\u7684\u5728\u7dda\u5546\u5e97\u6b63\u5e38\u904b\u884c\u6642\u9593\u905499.94\uff05\uff0c\u4e0d\u7528\u81ea\u5df1\u7dad\u8b77\u3002<\/p>\n<p>\u2022 \u8d85\u9ad8\u901f\u670d\u52d9\u5668\u4ee5\u4fbf\u5168\u7403\u5404\u5730\u7684\u9867\u5ba2\u80fd\u5feb\u901f\u8a2a\u554f\u60a8\u7684\u5546\u5e97\u3002 (\u53f0\u7063\u5927\u9678\u5730\u5340\u8a2a\u554f\u7531\u65bc\u653f\u7b56\u539f\u56e0\u53ef\u80fd\u901f\u5ea6\u5f88\u6162)<\/p>\n<p>5.\u70ba\u60a8\u548c\u60a8\u7684\u9867\u5ba2\u63d0\u4f9b\u6d41\u52d5\u4e0a\u7db2\u8cfc\u7269\u7684\u65b9\u4fbf<\/p>\n<p>\u2022 \u4e0b\u8f09Shopify \u7684iOS \u61c9\u7528\u7a0b\u5e8f\uff0c\u76e3\u8996\u5728\u7dda\u5546\u5e97\u7684\u8868\u73fe\u3002<\/p>\n<p>\u2022 \u7576\u60a8\u7684\u5728\u7dda\u5546\u5e97\u63a1\u7528\u79fb\u52d5\u512a\u5316\u7684\u4e3b\u984c\u8a2d\u8a08\u6642\uff0c\u60a8\u548c\u60a8\u7684\u9867\u5ba2\u5c07\u80fd\u901a\u904e\u624b\u6a5f\u7ba1\u7406\u53ca\u53c3\u89c0\u60a8\u7684\u5728\u7dda\u5546\u5e97\u3002<\/p>\n<p>6.\u8b93\u5168\u4e16\u754c\u8a8d\u8b58\u60a8\u7684\u5728\u7dda\u5546\u5e97<\/p>\n<p>\u2022 \u7c21\u55ae\u5e7e\u6b65\u5373\u53ef\u8a2d\u7f6e\u512a\u5316\u597dGoogle\u641c\u7d22\u5f15\u64ce\u3002<\/p>\n<p>\u2022 \u5df2\u548c\u6d41\u884c\u793e\u4ea4\u8edf\u4ef6\u7dca\u5bc6\u7d50\u5408\uff0c\u7c21\u55ae\u8a2d\u7f6e\u5373\u53ef\u8b93\u5ba2\u6236\u5728\u793e\u4ea4\u8edf\u4ef6\u4e2d\u4e00\u9375\u8cfc\u8cb7\uff08\u5982Facebook\u3001Twitter\u3001Pinterest \u7b49\uff09\u3002<\/p>\n<p>\u2022 \u7c21\u55ae\u4e00\u6b65\u642d\u5efa\u8a02\u95b1\u7cfb\u7d71\uff0c\u901a\u904e\u96fb\u5b50\u90f5\u4ef6\u8207\u60a8\u7684\u9867\u5ba2\u4fdd\u6301\u806f\u7e6b\u3002<\/p>\n<p>\u2022 \u81ea\u5e36\u57fa\u790e\u7248\u672c\u7528\u6236\u884c\u70ba\u5206\u6790\u6578\u64da\uff0c\u6216\u7c21\u55ae\u5e7e\u6b65\u8a2d\u7f6eFacebook Pixel \/ Google Analytics\u7b49\u5206\u6790\u6578\u64da\uff0c\u8b93\u4f60\u5feb\u901f\u5206\u6790\u7528\u6236\u884c\u70ba\uff0c\u505a\u51fa\u91dd\u5c0d\u6027\u6539\u9032\u4fc3\u9032\u92b7\u552e<\/p>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<figure data-size=\"normal\"><noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-018d1c51e64627eb17e86198d7ad0280_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1240\" data-rawheight=\"471\" class=\"origin_image zh-lightbox-thumb\" width=\"1240\" data-original=\"https:\/\/pic1.zhimg.com\/v2-018d1c51e64627eb17e86198d7ad0280_b.jpg\" title=\"v2-018d1c51e64627eb17e86198d7ad0280_r\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.gogoshark.com\/blog\/wp-content\/uploads\/v2-018d1c51e64627eb17e86198d7ad0280_r.jpg\" data-caption=\"\" data-size=\"normal\" data-rawwidth=\"1240\" data-rawheight=\"471\" class=\"origin_image zh-lightbox-thumb lazy\" width=\"1240\" data-original=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20width='1240'%20height='471'&gt;&lt;\/svg&gt;\" data-actualsrc=\"https:\/\/pic1.zhimg.com\/v2-018d1c51e64627eb17e86198d7ad0280_b.jpg\" title=\"v2-018d1c51e64627eb17e86198d7ad0280_r\"><\/figure>\n<p class=\"ztext-empty-paragraph\"><\/p>\n<p>\u70ba\u4ec0\u9ebc\u8981\u5efa\u7368\u7acb\u7ad9?<\/p>\n<p>1. \u5317\u7f8e\u6d88\u8cbb\u8005\u4e26\u4e0d\u8ff7\u4fe1\u5de8\u7121\u9738\u96fb\u5546\u5e73\u53f0\uff0c\u53cd\u800c\u66f4\u559c\u6b61\u7368\u7279\u7684\u5c08\u696d\u7684\u9177\u9177\u7684\u96fb\u5546\u5b98\u7db2\u3002\u5982\u4e0b\u5716\uff0c\u4e9e\u99ac\u905c\u6240\u4f54\u64da\u7684\u5e02\u5834\u7e3d\u4efd\u984d\u662f30%\uff0d40%\u3002<\/p>\n<p>2. \u505a\u7368\u7acb\u7ad9\u66f4\u65b9\u4fbf\u60b6\u8072\u767c\u5927\u8ca1\uff0c\u76f8\u8f03\u65bc\u5e73\u53f0\u5e02\u5834\uff0c\u7af6\u722d\u5c0d\u624b\u5f88\u96e3\u77e5\u9053\u4f60\u5728\u8ce3\u4ec0\u9ebc\uff0c\u4f60\u92b7\u552e\u5982\u4f55\u3002<\/p>\n<p>3. \u7368\u7acb\u7ad9\u6ea2\u50f9\u7a7a\u9593\u9ad8\uff0c\u505a\u4e00\u500b\u9ad8\u5927\u4e0a\u7684\u7db2\u7ad9\uff0c\u5b9a\u50f9\u5b8c\u5168\u53ef\u4ee5\u6bd4\u5e73\u53f0\u9ad850%\u3002<\/p>\n<p>4. Shopify\u4ea4\u6613\u8cbb2%\uff08\u897f\u904a\u8de8\u5883\u5efa\u7ad9\u4eab\u53d7\u514d\u4ea4\u6613\u8cbb\u798f\u5229\uff09\uff0c\u5e73\u53f0\u7684\u4f63\u91d1\u5247\u975e\u5e38\u9ad8\u3002<\/p>\n<p>5. \u7368\u7acb\u7ad9\u4e0d\u5fc5\u8981\u7528\u6d77\u5916\u5009\uff0c\u672c\u5730\u767c\u8ca8\u5c31\u53ef\u4ee5\u3002<\/p>\n<p>6. \u7368\u7acb\u7ad9\u4e5f\u4e0d\u95dc\u806f\u8cec\u865f\uff0c\u4e00\u500b\u90f5\u7bb1\u3001\u4e00\u53f0\u96fb\u8166\u53ef\u4ee5\u505an\u500b\u7db2\u7ad9\u3002<\/p>\n<p>7. \u7368\u7acb\u7ad9\u4e5f\u53ef\u4ee5\u4f5c\u70ba\u4e9e\u99ac\u905c\u5099\u6848\u7db2\u7ad9\u3002<\/p>\n<p>\u5c0d\u4e9bbetty\u4e5f\u5efa\u4e86\u76f8\u61c9\u7684shopify\u8ce3\u5bb6\u4ea4\u6d41\u7fa4\uff0c\u53ef\u4ee5\u806f\u7e6bbetty 137 135 60525<\/p>\n<p>Shopify\u8a3b\u518a\u958b\u5e97\u6d41\u7a0b<\/p>\n<p>\u7b2c\u4e00\u6b65\uff1a\u8f38\u5165\u90f5\u4ef6\u5730\u5740\u8a2a\u554f<\/p>\n<p>\u7b2c\u4e8c\u6b65\uff1a\u8a2d\u7f6e\u5bc6\u78bc\u548c\u5e97\u8216\u7684\u4e8c\u7d1a\u57df\u540d\u5728\u4e0b\u5716\u4e2d\uff0c\u6240\u586b\u5beb\u7684Your Store Name\u5c31\u662fShopify\u5206\u914d\u7d66\u8ce3\u5bb6\u7684\u514d\u8cbb\u4e8c\u7d1a\u57df\u540d\u7684\u5730\u5740\uff0c\u5982StoreName\u662fbag,\u90a3\u9ebcShopify\u5206\u914d\u7684\u514d\u8cbb\u4e8c\u7d1a\u57df\u540d\u5730\u5740\u5c31\u662f<\/p>\n<p>\u7b2c\u4e09\u6b65\uff1a\u586b\u5beb\u5b8c\u6210\u4e0a\u9762\u7684\u57fa\u790e\u8a0a\u606f\u4e4b\u5f8c\uff0c\u9ede\u64caCreate Your 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